The field of marketing is rapidly expanding; innovative technologies and rising customer personalization have raised the bar for industry professionals. The globally recognized faculty of the Department of Marketing in the Broad College of Business connect cutting-edge marketing research insights to engaging industry-driven curriculum to ensure Broad marketing graduates are able to exceed these growing expectations.
The Department of Marketing creates knowledge by doing empirical research at the “state of the science” and translating it to the practitioner’s “state of the art,” while developing transformational marketing leaders who make business happen. Our core competence is in the exercise of managerial and strategic marketing, with focal areas of emphasis in market research and analytics, sales and business development, customer experience and relationship marketing, new product development and innovation, and international marketing.
We build the knowledge and competence base of strategy by running several versions of our M.S. in Marketing Research program in close partnership with 50 major firms that lead the marketing research industry. Our Strategic Sales Initiative and undergraduate Minor in Sales Leadership rank among the top such programs in the world. Our Ph.D. program produces the next generation of marketing scholars armed with the theoretical understanding, substantive insight and methodological tools to push the boundaries of thought and practice in marketing management and strategy.
This integration of probing and learning through marketing research, team building in marketing and sales management, and leading from a strategic point of view makes us unique in the academic marketing world.
Through our cross-disciplinary curriculum, students are able to apply their own empirical research to real-world case studies in marketing and sales management. We do what it takes to prepare our students to thrive in the next era of marketing.
In the Department of Marketing at Broad, undergraduates receive an understanding of marketing concepts and tools application; master’s in marketing research students are part of a number-one-ranked national program; and doctoral students contribute to Broad’s global reputation as a leading research-intensive business school.
Focuses on marketing strategy and topics including brand and new product management, relationship marketing and corporate strategy.Explore Program
Prepares students with the technological and analytical skills needed for marketing research firms, corporations and strategic leadership organizations. Students master the art of research and insights to interpret data and forecast future trends to make an immeasurable impact on businesses’ bottom lines.Explore Program
The marketing major stresses understanding of marketing concepts and tools, analytical application of the concepts and tools to achieve objectives, planning, implementation, control techniques and integration of marketing with other business functions and societal processes.Explore Program
Provides students with the educational experiences, courses and training necessary to become successful sales agents and leaders in sales-intensive corporate settings. The minor also provides the management skills necessary to expand students’ careers in a manner consistent with their goals.Explore Minor
Marketing and sales programs developed and delivered by our renowned marketing faculty are offered through Broad’s Executive Development Programs.Explore Programs
The marketing faculty in the Michigan State University Broad College of Business are among the best in the world. Our faculty areas of expertise include marketing strategy, sales and sales management, marketing research, customer experience and relationship marketing, and international marketing, amongst others.
The Marketing Leadership Advisory Board is comprised of leaders in the field of marketing. They hold positions in the private sector and academia, giving the Department of Marketing in the Broad College unique insight. We rely on their guidance, advice and feedback.
CXM@MSU is an initiative of the Department of Marketing which takes a multifaceted approach in partnering industry, faculty, and students in advancing the field of customer experience management, while also helping businesses to better understand and meet the needs of their customers and advance their recruiting goals.