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At Broad, we understand that the future of marketing is about pushing boundaries and thinking strategically.

The field of marketing is rapidly expanding; innovative technologies and rising customer personalization have raised the bar for industry professionals. The globally recognized faculty of the Department of Marketing in the Broad College of Business connect cutting-edge marketing research insights to engaging industry-driven curriculum to ensure Broad marketing graduates are able to exceed these growing expectations.

Department Information Sheet

  • 1
  • International Business Research
  • (International Business Review, 2010)
  • 1
  • in B2B Marketing Research Productivity
  • (Journal of Business and Industrial Marketing, 2019)
  • 1
  • Master's Program in Marketing Research
  • and #10 across all marketing programs in North America.
  • (Eduniversal, 2019)
Richard Spreng

Richard Spreng

  • Interim Chairperson

Our core competencies set us apart.

The Department of Marketing creates knowledge by doing empirical research at the “state of the science” and translating it to the practitioner’s “state of the art,” while developing transformational marketing leaders who make business happen. Our core competence is in the exercise of managerial and strategic marketing, with focal areas of emphasis in market research and analytics, sales and business development, customer experience and relationship marketing, new product development and innovation, and international marketing.

We build the knowledge and competence base of strategy by running several versions of our M.S. in Marketing Research program in close partnership with 50 major firms that lead the marketing research industry. Our Strategic Sales Initiative and undergraduate Minor in Sales Leadership rank among the top such programs in the world. Our Ph.D. program produces the next generation of marketing scholars armed with the theoretical understanding, substantive insight and methodological tools to push the boundaries of thought and practice in marketing management and strategy.

This integration of probing and learning through marketing research, team building in marketing and sales management, and leading from a strategic point of view makes us unique in the academic marketing world.

Marketing @ Broad


Broad College welcomes new faculty members for 2020-21 year 
Join us in welcoming 10 full-time faculty members new to five of our departments.
Broad alumni create MSU-themed specialties in virtual cooking class 
Yvonne Lo and Calvin Lai brought their love of food together for the ‘Stay Safe and Keep Eating’ event last month.
Three Broad Spartan women selected as 2020-21 Geenan Scholars 
Three rising seniors in marketing have been chosen as this year’s recipients of the Geenan Legacy Endowed Scholarship.
Marketing faculty member Sam Carter interacts with student inside the Hatch entrepreneurship lab.

Marketing degree programs designed for the future of business.

Through our cross-disciplinary curriculum, students are able to apply their own empirical research to real-world case studies in marketing and sales management. We do what it takes to prepare our students to thrive in the next era of marketing.

In the Department of Marketing at Broad, undergraduates receive an understanding of marketing concepts and tools application; master’s in marketing research students are part of a number-one-ranked national program; and doctoral students contribute to Broad’s global reputation as a leading research-intensive business school.

Focuses on marketing strategy and topics including brand and new product management, relationship marketing and corporate strategy.

Explore Program  

Prepares students with the technological and analytical skills needed for marketing research firms, corporations and strategic leadership organizations. Students master the art of research and insights to interpret data and forecast future trends to make an immeasurable impact on businesses’ bottom lines.

Explore Program  

The marketing major stresses understanding of marketing concepts and tools, analytical application of the concepts and tools to achieve objectives, planning, implementation, control techniques and integration of marketing with other business functions and societal processes.

Explore Program  

Provides students with the educational experiences, courses and training necessary to become successful sales agents and leaders in sales-intensive corporate settings. The minor also provides the management skills necessary to expand students’ careers in a manner consistent with their goals.

Explore Minor  

Marketing and sales programs developed and delivered by our renowned marketing faculty are offered through Broad’s Executive Development Programs.

Explore Programs  
MSU Marketing professor Roger Calantone poses for a portrait inside the b-school at Michigan State.

Our Faculty

The marketing faculty in the Michigan State University Broad College of Business are among the best in the world. Our faculty areas of expertise include marketing strategy, sales and sales management, marketing research, customer experience and relationship marketing, and international marketing, amongst others.

profile photo of R. Dale Wilson

R. Dale Wilson

  • Professor
    Marketing
profile photo of Brenda Sternquist

Brenda Sternquist

  • Professor
    Marketing
profile photo of Gilbert Harrell

Gilbert Harrell

  • Professor
    Marketing

Marketing Leadership Advisory Board

The Marketing Leadership Advisory Board is comprised of leaders in the field of marketing. They hold positions in the private sector and academia, giving the Department of Marketing in the Broad College unique insight. We rely on their guidance, advice and feedback.

Current Marketing Leadership Advisory Board Members

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Bruce Leech

  • Executive Director
DS logo

Dan Wolf

  • CEO, Founder
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Dennis McMillan

  • EVP, Account Director
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Stephanie Kalil

  • Product Director for Adhesives
Doyle Dane Bernbach

Jake Lestan

  • Director, DDB Chicago
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Dan Ahearn

  • Manager of Field Performance
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Matt McHale

  • Head of Scaled Direct Sales
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Ryan Anderson

  • VP of Digital Innovation
Honeywell logo

Christine Feuell

  • Chief Marketing Officer
MSU Broad logo

Eric Doerr

  • Director, Corporate and Student Engagement
MSU Broad logo

Gilbert Harrell

  • Professor of Marketing; Lead for MLAB
MSU Broad college of business logo

Jessica Richards

  • MS Marketing Research Program Director
MSU Broad logo

Richard Spreng

  • Associate Professor of Marketing; Interim Chairperson
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Tamara Steffens

  • Business Development, Microsoft
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Casey Hurbis

  • Chief Marketing Officer
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Justin Murray

  • Sr. Business Development Manager
Whirpool corporation logo

Katie Sadler

  • Product Marketing Manager
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Kevin Hamilton

  • Executive VP of Sales and Client Relations
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Matt O'Mara

  • Equity Partner; Executive Recruiter

CXM@MSU

CXM@MSU is an initiative of the Department of Marketing which takes a multifaceted approach in partnering industry, faculty, and students in advancing the field of customer experience management, while also helping businesses to better understand and meet the needs of their customers and advance their recruiting goals.

Explore CXM@MSU

Contact Information

  • Department of Marketing
  • Business College Complex
  • 632 Bogue St Rm N370
  • East Lansing, MI 48824
  • Phone: (517) 353-6381
  • Fax: (517) 432-1112