skip to main content

At Broad, we understand that the future of marketing is about pushing boundaries and thinking strategically.

The field of marketing is rapidly expanding; innovative technologies and rising customer personalization have raised the bar for industry professionals. The globally recognized faculty of the Department of Marketing in the Broad College of Business connect cutting-edge marketing research insights to engaging industry-driven curriculum to ensure Broad marketing graduates are able to exceed these growing expectations.

Department Information Sheet

  • 1
  • in Marketing
  • online master’s program specialty rankings
  • (U.S. News & World Report Best Online Master's in Business Programs, 2023)
  • 1
  • in B2B Marketing Research Productivity
  • (Journal of Business and Industrial Marketing, 2019)
  • 1
  • International Business Research
  • (International Business Review, 2010)
Suman Basuroy headshot

Suman Basuroy

Our core competencies set us apart.

The Department of Marketing creates knowledge by doing empirical research at the “state of the science” and translating it to the practitioner’s “state of the art,” while developing transformational marketing leaders who make business happen. Our core competence is in the exercise of managerial and strategic marketing, with focal areas of emphasis in market research and analytics, sales and business development, customer experience and relationship marketing, new product development and innovation, and international marketing.

We build the knowledge and competence base of strategy by running several versions of our M.S. in Marketing Research and Analytics program in close partnership with 50 major firms that lead the marketing research industry. Our Strategic Sales Initiative and undergraduate Minor in Sales Leadership rank among the top such programs in the world. Our Ph.D. program produces the next generation of marketing scholars armed with the theoretical understanding, substantive insight and methodological tools to push the boundaries of thought and practice in marketing management and strategy.

This integration of probing and learning through marketing research, team building in marketing and sales management, and leading from a strategic point of view makes us unique in the academic marketing world.

Marketing @ Broad

The members of the inaugural Dashney Women's Leadership Accelerator Cohort
Learn about the Broad College’s new DWLA program and the inspiring Spartans behind it.
Photo of Tim Mehlberg
Two Society for Hospitality and Foodservice Management students will receive $5,000 each via the SHFM Foundation.
An aerial view of the Business College Complex situated on Michigan State University's East Lansing campus.
Full-Time MBA student Pratyusha Malhotra reflects on touring an Amazon fulfillment center and an airport cargo facility.
Marketing faculty member Sam Carter interacts with student inside the Hatch entrepreneurship lab.

Marketing degree programs designed for the future of business.

Through our cross-disciplinary curriculum, students are able to apply their own empirical research to real-world case studies in marketing and sales management. We do what it takes to prepare our students to thrive in the next era of marketing.

In the Department of Marketing at Broad, undergraduates receive an understanding of marketing concepts and tools application; master’s in marketing research and analytics students are part of a number-one-ranked national program; and doctoral students contribute to Broad’s global reputation as a leading research-intensive business school.

The marketing major stresses understanding of marketing concepts and tools, analytical application of the concepts and tools to achieve objectives, planning, implementation, control techniques and integration of marketing with other business functions and societal processes.

Explore Program  

Marketing and sales programs developed and delivered by our renowned marketing faculty are offered through Broad’s Executive Development Programs.

Explore Programs  

Provides students with the educational experiences, courses and training necessary to become successful sales agents and leaders in sales-intensive corporate settings. The minor also provides the management skills necessary to expand students’ careers in a manner consistent with their goals.

Explore Minor  

Provides students with the broad range of skills necessary to manage and lead the customer experience function in any organization.

Explore Program  

Prepares students with the technological and analytical skills needed for marketing research firms, corporations and strategic leadership organizations. Students master the art of research and insights to interpret data and forecast future trends to make an immeasurable impact on businesses’ bottom lines.

Explore Program  

Focuses on marketing strategy and topics including brand and new product management, relationship marketing and corporate strategy.

Explore Program  
MSU Marketing professor Roger Calantone poses for a portrait inside the b-school at Michigan State.

Our Faculty

The marketing faculty in the Michigan State University Broad College of Business are among the best in the world. Our faculty areas of expertise include marketing strategy, sales and sales management, marketing research and analytics, customer experience and relationship marketing, and international marketing, amongst others.

profile photo of R. Dale Wilson

R. Dale Wilson

  • Professor
  • Assistant Chairperson
profile photo of Gilbert Harrell

Gilbert Harrell

  • Professor

Marketing Leadership Advisory Board

The Marketing Leadership Advisory Board is comprised of leaders in the field of marketing. They hold positions in the private sector and academia, giving the Department of Marketing in the Broad College unique insight. We rely on their guidance, advice and feedback.

Marketing Spotlight Podcasts

Join us in listening to the career journeys of MSU marketing alumni through the podcast episodes of the Marketing Spotlight.

Marketing Spotlight Episode 1: Jake Lestan, Strategic Marketing Executive at Valvoline

Join us in listening to Jake Lestan, Strategic Marketing Executive at Valvoline and Marketing Leadership Advisory Board member at Michigan State University share his career journey to his current executive leadership role. Jake shares best practices and key professional development advice for all students interested in pursuing and growing their marketing career.

Marketing Spotlight Episode 2: Jessica Richards, MSU MS Marketing Research and Analytics Program Director

Join us in listening to Jessica Richards, MSU MS Marketing Research and Analytics Program Director share her career journey and provide key insights into the #1 ranked MSU Master of Science in Marketing Research and Analytics Program. Jessica also shares best practices and provides helpful guidance for those beginning and/or growing their career in the marketing research field.

Marketing Spotlight Episode 3: Matt McHale, Head of Scaled Direct Sales at Google

Join us in listening to Matt McHale, Head of Scaled Direct Sales at Google. Matt shares highly valuable best practices related to career growth, marketing management, and sales leadership expertise. This episode also includes helpful insight into the intersection between marketing, sales, and more about how marketing is a strategic business function.

Marketing Spotlight Episode 4: Kaelyn Nicks, Co-Founder & CEO of Jaded CBD

Join us in listening to Kaelyn Nicks, co-founder & CEO of Jaded CBD. Kaelyn shares highly valuable best practices related to career growth, consumer goods, and brand management expertise. This episode also includes helpful insight into key business management techniques, operations best practices, and the daily activities required to grow a company from the ground up.

Marketing Spotlight Episode 7: Mwemba Mwemba Jr., Commercial Leadership Program at AbbVie

Join us in listening to Mwemba Mwemba Jr., Commercial Leadership Program at AbbVie. Junior shares highly valuable best practices related to finding your path within marketing and advertising expertise. This episode also includes helpful insight into taking full advantage of your internship by finding your fit within a company or industry and the difference between undergrad and graduate programs.

Marketing Spotlight Episode 10: David James, Realtor at Keller Williams Realty, Inc

Join us in listening to David James, Realtor at Keller Williams Realty, Inc. David shares his career journey of being an executive assistant to becoming a marketing director and now taking all his marketing skills and experience into real estate. This episode also includes helpful insight into how to get involved in school and in your career to maximum your experiences and connections. David shares insight on how to open the doors to help you advance in your career.

Current Marketing Leadership Advisory Board Members

depaul university logo

Bruce Leech

  • Executive Director
DS logo

Dan Wolf

  • CEO, Founder
Dow logo

Stephanie Kalil

  • Product Director for Adhesives
Logo for BASF

Eric Homberger

  • Director of Global Field Sales Effectiveness with BASF
Logo for Valvoline Inc.

Jake Lestan

  • Senior Director Consumer Engagement, Valvoline
Google logo

Matt McHale

  • Head of Scaled Direct Sales
Stellantis Logo

Christine Feuell

  • Chief Marketing Officer
MSU Broad logo

Eric Doerr

  • Director, Corporate and Student Engagement
MSU Broad logo

Gilbert Harrell

  • Professor of Marketing; Lead for MLAB
MSU Broad college of business logo

Jessica Richards

  • MS Marketing Research and Analytics Program Director
MSU Broad logo

Richard Spreng

  • Associate Professor of Marketing; Interim Chairperson
Thomson Reuters Logo

Tamara Steffens

  • Managing Director, TR Ventures with Thomson Reuters
Stryker Logo

Justin Murray

  • Sr. Business Development Manager
Whirpool corporation logo

Katie Sadler

  • Product Marketing Manager
Conlin Travel logo

Kevin Hamilton

  • Executive VP of Sales and Client Relations
Cranbrook logo

Matt O'Mara

  • Equity Partner; Executive Recruiter
Ally Financial Logo

Andrea Brimmer

  • Chief Marketing & PR Officer
Reddit Logo

Rick Krugh

  • Managing Director, Large Customer Sales
Rocket Mortgage Logo

Tony Nuckolls

  • Vice President of Business Development
Bosch Logo

Shannon Blakely

  • VP, Marketing & Digital


CXM@MSU is an initiative of the Department of Marketing which takes a multifaceted approach in partnering industry, faculty, and students in advancing the field of customer experience management, while also helping businesses to better understand and meet the needs of their customers and advance their recruiting goals.

Explore CXM@MSU

Contact Information

  • Department of Marketing
  • Business College Complex
  • 632 Bogue St Rm N370
  • East Lansing, MI 48824
  • Phone: (517) 353-6381
  • Fax: (517) 432-1112