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Become a marketing prospect firms seek to hire.

The marketing concentration in the Broad Full-Time MBA program at Michigan State University focuses on your success in becoming a sought-after prospective hire. From the start of your first year, you’ll work with professors and other first-year students to prepare for internship interviewing. You will have numerous opportunities throughout the program to apply marketing knowledge to the real world, and you will develop the ability to create and grow marketing equity as you plan a career in brand management, business development or marketing research.

There’s no limit to what Broad MBA graduates are capable of doing. See where the marketing concentration can take you.

Key Placement Areas

Brand Management

Product Management

Market Research

Pricing and Marketing Analytics

Promotion and Placement

Marketing Concentration Courses

Future marketing executives must be able to critically think their way through problem solving. MBAs in marketing are taught how to reason in an open-ended manner, to have the ability to construct the situation, discover opportunistic problems, compile and analyze information in new ways while creating solutions. All this is done with supporting reasoning behind the solution.

Opportunities for Marketing MBAs

MBA Marketing Association (MBAMA)

Join the MBA student-led organization that offers opportunities for friendships and networking, researching careers and access to marketing resources. The MBAMA sponsors a mentorship program with top corporations, the marketing case competition, development of alumni contacts and presentations by marketing professionals.

Mentoring from Marketing Faculty

Our marketing MBA faculty members prepare future business leaders and scholars for success in the fields of sales, marketing management, marketing research, and international marketing, and strive to be at the forefront of knowledge through their research, teaching, service and outreach efforts.

Corporate Consulting Projects

Participate in corporate consulting projects – developing brand strategy, planning out market growth and domination, and more.

Student Treks

Participate in student treks for Marketing MBAs, such as to Wrigley’s.

Case Study Competitions

Test your tenacity at case study competitions such as the Wake Forest Marketing Analytics Summit.

“Broad MBA students are characterized as being innovative, collaborative and globally-minded. These characteristics are highlighted and reinforced every day in the program. We focus on entrepreneurship while encouraging and empowering our students to continually reinvent and reimagine themselves, their organization and their community.”
Sam Carter
Associate Professor of Marketing, Faculty Director of the Burgess Institute for Entrepreneurship and Innovation