Master's in Marketing Research

Earn the top marketing research master’s degree in the world.

Broad’s Master of Science in Marketing Research (MSMR) program equips graduates for success in an ever-expanding industry. We prioritize the real-world application of knowledge and skills to best support students who want to accelerate their careers in marketing research. For our in-person and online Master’s in Marketing Research program options, our world-class design, learning format and classroom instruction provide graduates with a competitive edge.

Students in the M.S. in Marketing Research program at Broad will:

Study with our experienced marketing faculty

Interact with executive leaders in marketing research

Participate in real-world marketing research, consulting and publication projects

Become part of an analytical and technology-rich marketing industry

Marketing faculty members in the MSMR have doctorates in marketing, experience as marketing research consultants and valuable contributions to leading marketing research and academic journals. This world-class academic expertise is paired with engagement with private sector leaders in marketing research, such as senior-level executives at the country’s leading marketing research firms, corporations and strategic leadership organizations.

MSMR students participate in marketing research and analytics projects with real clients and can participate in industry publications while working on their market research degree. With a program that is designed for an industry with premier job growth and salaries, MSU’s Master of Science in Marketing Research is ideal for both today’s job needs and the needs of tomorrow.

Explore the Curriculum