skip to main content

Earn the top marketing research master’s degree in the world.

Broad’s Master of Science in Marketing Research (MSMR) program equips graduates for success in an ever-expanding industry. We prioritize the real-world application of knowledge and skills to best support students who want to accelerate their careers in marketing research. For our in-person and online Master’s in Marketing Research program options, our world-class design, learning format and classroom instruction provide graduates with a competitive edge.

  • 1
  • Master’s Program in Marketing
  • and #4 across all U.S. public online master’s programs in business
  • (U.S. News & World Report Best Online Master's in Business Programs, 2023)
  • 1
  • Master’s Program in Marketing Research
  • and #23 across all master’s programs in marketing globally
  • (QS World University Rankings, 2023)
  • 1
  • Master’s Program in Marketing Research
  • and #7 across all MBA and specialized master’s programs in marketing for North America
  • (Eduniversal, 2022)

Attend an Upcoming Virtual Information Session

Wednesday, March 22
Wednesday, April 5
Wednesday, April 19

Top Ranked.

The Master of Science in Marketing Research program at MSU has been ranked by Eduniversal, College Choice and TFE Times as #1 among master’s programs specifically in marketing research in both the U.S. (TFE Times, since 2017, and College Choice) and the world (Eduniversal, QS World). Since 2022, U.S. News & World Report has ranked the Broad College’s online master’s programs, including the MSMR program, in the top 10 among public universities.

On Campus
Fall (August) or Spring (January)

34 Credits
Comprehensive Curriculum

12 Months
Time to Complete

Full-Time Online Spring (January) or
Part-Time Online Fall (August)

34 Credits
Comprehensive Curriculum

12 or 20
Full-Time Online (12-months)
Part-Time Online (20- months)

Three convenient options.

Broad’s Master’s in Marketing Research can be tailored to fit your schedule. Students can complete the program on campus or fully online. Whether students choose to come to campus or go online, they experience the same courses taught by world renowned professors. The MSMR at Broad offers a full-time in person cohort (Fall or Spring), a full-time online cohort (January), and a part-time online cohort option (August).

Tap into deep marketing research and analytics knowledge.

Students in the M.S. in Marketing Research program at Broad will:

Study with our experienced marketing faculty

Interact with executive leaders in marketing research

Participate in real-world marketing research, consulting and publication projects

Become part of an analytical and technology-rich marketing industry

Marketing faculty members in the MSMR have doctorates in marketing, experience as marketing research consultants and valuable contributions to leading marketing research and academic journals. This world-class academic expertise is paired with engagement with private sector leaders in marketing research, such as senior-level executives at the country’s leading marketing research firms, corporations and strategic leadership organizations.

MSMR students participate in marketing research and analytics projects with real clients and can participate in industry publications while working on their market research degree. With a program that is designed for an industry with premier job growth and salaries, MSU’s Master of Science in Marketing Research is ideal for both today’s job needs and the needs of tomorrow.

Explore the Curriculum

We accept applicants on a “rolling calendar” basis, so applicants are welcome to apply throughout the year to any of our three cohort options.

Learn More  

Contact Jessica Richards at for more information on the master’s program.

The Master of Science in Marketing Research is a 34-credit program consisting of specialized marketing research courses. We offer three different program options: Fall or Spring Full-Time Cohort (In person),Full-Time Online (January), and Part-Time Online (August).

Learn More  

Eligible MSU students can dual-enroll in the M.S. in Marketing Research program either fall or spring semester during their senior year of undergrad.

Learn More  

The Master of Science in Marketing Research program tuition rates include the price of books and statistical software needed for the program.

Learn More  

Get answers to the most frequently asked questions regarding the MSMR at Broad.

Learn More  

Follow the MSMR program on social media!

You can find MSMR channels us on Facebook, Instagram, Twitter and YouTube:

Let’s get started.

For additional details on the Broad Master of Science in Marketing Research program at MSU, complete our brief request form. We look forward to connecting.

Contact Information

  • M.S. in Marketing Research Program
  • Broad College Minskoff Pavilion
  • Graduate Programs Office
  • 651 N. Shaw Lane, M100U
  • East Lansing, MI 48824