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Earn the top STEM-certified marketing research and analytics master’s degree in the world.

Looking to build a career as a marketing researcher? The Master of Science in Marketing Research and Analytics (MSMRA) program at the Broad College offers a STEM Master’s degree that equips you with best-in-class analytics skills needed for the fast-growing insights industry. Whether you prefer an in-person or an online format, the MSMRA program options provide you with real-world application of knowledge and a tailor-made learning experience.

  • 1
  • Master’s Program in Marketing
  • and #2 across all U.S. public online master’s programs in business
  • (U.S. News & World Report Best Online Master's in Business Programs, 2024)
  • 1
  • Master’s Program in Marketing Research
  • and #25 across all master’s programs in marketing globally
  • (QS World University Rankings, 2024)
  • 1
  • Master’s Program in Marketing Research
  • and #6 across all MBA and specialized master’s programs in marketing for North America
  • (Eduniversal, 2024)
  • 1
  • Master’s Program in Marketing Research
  • and #12 across all MS in Marketing programs nationwide
  • (TFE Times, 2024)

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Top Ranked

The STEM-certified MSMRA program at MSU has been ranked by Eduniversal, College Choice, and TFE Times as #1 among master’s in marketing research programs in both the U.S. (TFE Times, since 2017, and College Choice) and the world (Eduniversal, QS World). Since 2022, U.S. News & World Report has ranked the Broad College’s online master’s programs, including the MSMRA program, in the top 10 among public universities.

On Campus
Fall (late August)

30 Credits
Comprehensive Curriculum

12 Months
Time to Complete

Full-Time Online Spring (January) or
Part-Time Online Fall (late August)

30 Credits
Comprehensive Curriculum

12 or 20
Full-Time Online (12-months)
Part-Time Online (20-months)

Choose the learning experience that’s best for you.

Our STEM-certified MSMRA program offers a variety of delivery modes whether you complete the program on campus or fully online, you will experience the same courses that are taught by world-renowned professors and leaders in the insights industry. Our program at the Broad College is offered as a full-time in-person cohort (Fall), a full-time online cohort (Spring), and a part-time online cohort option (Fall).

Tap into cutting-edge marketing research and analytics knowledge.

In our STEM-certified MSMRA program you will:

Study with our award-winning marketing faculty

Interact with C-level executives in marketing research and insights industry

Participate in real-world marketing research, consulting, and projects

Become part of an analytics-driven and technology-rich marketing and insights industry

Our program faculty are equipped with a wide array of diverse backgrounds including doctorates in marketing, experience as marketing research consultants, and valuable contributions to leading marketing research and academic journals. Our world-class academic expertise is paired with opportunities to engage with private sector leaders in marketing research, such as senior-level executives at the nation’s leading marketing research firms, corporations, and strategic leadership organizations.

Our project-based learning model allows you to learn how to analyze and interpret the voice of the modern customer by interacting with real clients, participating in comprehensive marketing analytics projects and contributing to industry publications. As a program that is designed to fuel a career field with premier job growth and salaries, MSU’s MSMRA degree is ideal for those looking to become the next generation of marketing leaders at the world’s biggest brands.

We accept applicants on a “rolling calendar” basis, so you are welcome to apply throughout the year to any of our three cohort options: Fall or Spring Full-Time Cohort (In person), Full-Time Online (Spring), and Part-Time Online (Fall).

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Contact our team at for more information on the STEM-certified MSMRA program.

The MSMRA degree is a 30-credit program consisting of specialized consumer insights and customer analytics courses.

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Eligible MSU students can dual-enroll in the STEM-Certified MSMRA program for either the fall or spring semester during their senior year of undergrad.

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The STEM-certified MSMRA program tuition rates include the price of books and statistical software needed for the program.

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Our STEM-certified MSMRA program features a unique and powerful combination of faculty appointed in the Broad College of Business and other renowned experts from the private sector.

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Get answers to the most frequently asked questions regarding the STEM-certified MSMRA program at Broad College.

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For additional details on the Broad Master of Science in Marketing Research and Analytics program at MSU, complete our brief request form. We look forward to connecting.

Contact Information

  • M.S. in Marketing Research and Analytics Program
  • Broad College Minskoff Pavilion
  • Graduate Programs Office
  • 651 N. Shaw Lane, M100U
  • East Lansing, MI 48824