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Earn the top marketing research master’s degree in the world.

Broad’s Master of Science in Marketing Research (MSMR) program equips graduates for success in an ever-expanding industry. We prioritize the real-world application of knowledge and skills to best support students who want to accelerate their careers in marketing research. For both our full-time and online Master’s in Marketing Research programs, our world-class design, learning format and classroom instruction provide graduates with a competitive edge.

  • 1
  • Master’s Program in Marketing Research
  • and #10 across all MBA and specialized master’s programs in marketing for North America.
  • (Eduniversal, 2019)
  • 1
  • Master’s Program in Marketing Research
  • and #7 across all marketing programs.
  • (TFE Times, 2020)

They all agree.

The Master of Science in Marketing Research program at MSU has been ranked by Eduniversal, College Choice and TFE Times as #1 among master’s programs specifically in marketing research in both the U.S. (TFE Times, since 2017, and College Choice) and the world (Eduniversal). Since 2017, TFE has also ranked MSU’s Marketing Program within the top 10 overall programs.

Three convenient options.

Broad’s Master’s in Marketing Research can be tailored to fit your schedule. Students can complete the program on campus or fully online. Whether students choose to come to campus or go online, they experience the same courses taught by world renowned professors. The MSMR at Broad offers both fall and spring full-time cohort options, as well as a part-time, 100 percent online option.

On Campus
Fall or Spring Cohorts

34 Credits
Comprehensive Curriculum

12 Months
Time to Complete


34 Credits
Comprehensive Curriculum

20 Months
Time to Complete

After just one semester of being a member of the MSMR program, I have experienced an incredible amount of personal growth. This program has strengthened my time management and team working skills through real-life marketing research immersion. The professors in the program work hard to help each student envision what a career in the field would really be like ...
Joseph Wylie (Northville, MI)
MSMR Fall 2017

Tap into deep marketing research and analytics knowledge.

Students in the M.S. in Marketing Research program at Broad will:

Study with our experienced marketing faculty

Interact with executive leaders in marketing research

Participate in real-world marketing research, consulting and publication projects

Become part of an analytical and technology-rich marketing industry

Marketing faculty members in the MSMR have doctorates in marketing, experience as marketing research consultants and valuable contributions to leading marketing research and academic journals. This world-class academic expertise is paired with engagement with private sector leaders in marketing research, such as senior-level executives at the country’s leading marketing research firms, corporations and strategic leadership organizations.

MSMR students participate in marketing research and analytics projects with real clients and can participate in industry publications while working on their market research degree. With a program that is designed for an industry with premier job growth and salaries, MSU’s Master of Science in Marketing Research is ideal for both today’s job needs and the needs of tomorrow.

Explore the Curriculum

Entering my senior year at MSU as an advertising major, I was unsure of my next move post-grad ... I discovered the MSMR program ... Little did I know, I would fall in love with the marketing research field thanks to the amazing faculty and courses offered in the program.
Tanya Sheikh (Ann Arbor, MI)
MSMR Fall 2017

We accept applicants on a “rolling calendar” basis, so applicants are welcome to apply throughout the year to any of our three cohort options.

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Contact Jessica Richards at for more information on the master’s program.

The Master of Science in Marketing Research is a 34-credit program consisting of specialized marketing research courses. We offer three different programs: fall full-time, spring full-time, and online.

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Eligible MSU students can dual-enroll in the M.S. in Marketing Research program either fall or spring semester during their senior year of undergrad.

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The Master of Science in Marketing Research program tuition rates include the price of books and statistical software needed for the program.

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Get answers to the most frequently asked questions regarding the MSMR at Broad.

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Follow the MSMR program on social media!

You can find MSMR channels us on Facebook, Instagram, Twitter and YouTube:

Marketing Research @ Broad

CEOs teach marketing research students 
The M.S. in Marketing Research program continually brings CEOs to the classroom to teach and guide students.
Broad master’s programs ranked highly by TFE Times 
In the 2020 rankings, three master’s programs have been ranked in the top 20 nationally.
From goat yoga to glass packaging, marketing research students get involved 
The #1 ranked M.S. in Marketing Research program is a win-win for students and businesses.

Let’s get started.

For additional details on the Broad Master of Science in Marketing Research program at MSU, complete our brief request form. We look forward to connecting.

Contact Information

  • M.S. in Marketing Research Program
  • Business College Complex
  • 632 Bogue St Rm N370
  • East Lansing, MI 48824
  • Phone: (517) 884-1669