It pays dividends to become a market researcher at MSU.
M.S. in Marketing Research graduates reap the benefits from connections and resources provided by our award-winning faculty, alumni and industry partners. During the program, students have access to job search tools as well as a specialized career fair, multiple marketing research career workshops and career advising sessions.
The MSMR program is focused on the real-world application of knowledge and skills to best support you in achieving all of your market research career goals. And with the program being ranked #1 among marketing research master’s programs, the reputation of your degree will carry weight with employers and recruiters.
Marketing Researcher Average Corporate Salaries by Job Title
| Job Titles | Salary |
|---|---|
| Senior Vice President/Vice President | $264,765 |
| Market Research Director/Sr. Director | $182,118 |
| UX Researcher | $177,429 |
| Director of Marketing | $172,143 |
| Owner/Partner | $136,222 |
| Market Research Manager | $122,342 |
| Consumer Insights Manager | $121,471 |
| Statistician | $119,000 |
| Consultant | $103,600 |
| Brand or Product Manager | $97,200 |
| Marketing Manager | $95,667 |
| Senior Research Analyst | $94,807 |
| Sales/Account Representative | $90,000 |
| Business Development | $89,000 |
| Project Manager | $87,875 |
| Communications Director/Manager | $87,500 |
| Data Scientist | $87,000 |
| Business/Market Analyst | $75,286 |
| Research Analyst | $71,591 |
| Research Assistant | $69,250 |
The marketing research industry is one of the most exciting and fastest growing business sectors in the United States.
*Average annual salary, according to a 2019 study conducted by Quirks Enterprises, Inc.
Marketing Researcher Average Salaries by Job Title: Supplier Side
| Job Titles | Salary |
|---|---|
| President/CEO/COO | $228,809 |
| Senior Vice President / Vice President | $191,820 |
| Owner / Partner | $172,327 |
| Panel Manager / Procurement | $127,923 |
| Facility Manager | $121,833 |
| Group Head / Manager | $116,324 |
| Director of Research | $114,024 |
| Business Development | $105,667 |
| Statistician | $102,286 |
| Field Manager / Director | $95,857 |
| Senior Project Director / Manager | $91,316 |
| Account Manager | $79,633 |
| Senior Research Analyst | $78,833 |
| Data Scientist | $72,875 |
| UX Researcher | $71,000 |
| Project Director / Manager | $70,958 |
| Senior Research Associate | $68,250 |
| Marketing / Communication Manager | $63,750 |
| Research Analyst | $54,367 |
“The marketing research profession continues to evolve, and the ideal skill set today includes a combination of statistical acumen and achievement, a sharp understanding of general business and marketing strategy, and story-telling skills. We believe that Michigan State University, with its Broad College of Business, is uniquely positioned to provide the education breadth and depth researchers, both today’s and tomorrow’s, will require.”
Michael Brereton
Former CEO, Maritz Research
“After learning more about the curriculum of the Broad MSMR, I recognize the tremendous benefits of such a program. Hiring MSMR-degreed individuals, or sponsoring a student through the program, would provide Ducker critical access to talented candidates. These candidates would have the consulting and communication skills to interact with clients as well as have project management and technical competence to design, manage and interpret research studies. As the market research and consulting industry continues to grow, the opportunities available to students through the Michigan State University MSMR are significant.”
Joanne Ulnick
Managing Partner, Ducker Worldwide
Marketing Research Career Prospects
Marketing Research Job Search Resources
Marketing Research Career Resources
- European Society for Opinion and Marketing Research
- Bureau of Labor Statistics Occupation Outlook Handbook
- Market Research Careers
- Explore Careers in Marketing: Market Research
- GreenBook-GRIT
Resume Resources
- VisualCV: Create a standout resume in minutes with their easy-to-use platform and customized templates.
Launch your career.
For details on the marketing research master’s program at MSU, complete our brief request form. We look forward to connecting.
Get Connected with Broad:
- Business College Complex
- 632 Bogue St
- East Lansing, MI 48824