M.S. in Marketing Research graduates reap the benefits from connections and resources provided by our award-winning faculty, alumni and industry partners. During the program, students have access to job search tools as well as a specialized career fair, multiple marketing research career workshops and career advising sessions.
The MSMR program is focused on the real-world application of knowledge and skills to best support you in achieving all of your market research career goals. And with the program being ranked #1 among marketing research master’s programs, the reputation of your degree will carry weight with employers and recruiters.
|Senior Vice President/Vice President||$264,765|
|Market Research Director/Sr. Director||$182,118|
|Director of Marketing||$172,143|
|Market Research Manager||$122,342|
|Consumer Insights Manager||$121,471|
|Brand or Product Manager||$97,200|
|Senior Research Analyst||$94,807|
|Senior Vice President / Vice President||$191,820|
|Owner / Partner||$172,327|
|Panel Manager / Procurement||$127,923|
|Group Head / Manager||$116,324|
|Director of Research||$114,024|
|Field Manager / Director||$95,857|
|Senior Project Director / Manager||$91,316|
|Senior Research Analyst||$78,833|
|Project Director / Manager||$70,958|
|Senior Research Associate||$68,250|
|Marketing / Communication Manager||$63,750|
A podcast with executives and thought leaders, sharing insights, strategies and their personal experiences in the business world. Hosted by M/A/R/C Research CEO and MSMR Board Chair-Elect Merrill Dubrow.
CEO of M/A/R/C Research and MSMR Board Chair-Elect
“My intent by creating this guide is to help anyone who is currently working in, transitioning jobs or just entering the marketing research industry. It covers a broad variety of topics, such as influential suppliers and clients, some of the influential people to know, and useful industry-related podcasts that I would recommend. Our goal is to share our knowledge and network so that not only can we all be more informed, but this industry can flourish.”
Happy Market Research is a podcast and vlog that chats with top brands including GoDaddy, LinkedIn, and Adobe about tech and industry trends. The software they have built connects over 3,000 companies and 75% of the Fortune 500 with their customers to drive business insights.
For details on the marketing research master’s program at MSU, complete our brief request form. We look forward to connecting.