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It pays dividends to become a market researcher at MSU.

M.S. in Marketing Research graduates reap the benefits from connections and resources provided by our award-winning faculty, alumni and industry partners. During the program, students have access to job search tools as well as a specialized career fair, multiple marketing research career workshops and career advising sessions.

The MSMR program is focused on the real-world application of knowledge and skills to best support you in achieving all of your market research career goals. And with the program being ranked #1 among marketing research master’s programs, the reputation of your degree will carry weight with employers and recruiters.

Marketing Researcher Average Corporate Salaries by Job Title

Job TitlesSalary
Senior Vice President/Vice President$247,270
Market Research Director/Senior Director$190,386
Market Research Manager$132,061
Account Executive/Manager$120,000
Consumer Insights Manager$126,012
Director of Marketing$163,500
Marketing Manager$115,800
Brand or Product Manager$103,667
Communications Director/Manager$152,500
Project Manager$116,364
Business Development$67,333
Senior Research Analyst$100,921
Research Analyst$74,038
UX Researcher$172,933
Business/Market Analyst$73,727
Data Scientist$174,111
Research Assistant$56,000
Sales/Account Representative$29,000

The marketing research industry is one of the most exciting and fastest growing business sectors in the United States.

*Average annual salary, according to a 2021 study conducted by Quirks Enterprises, Inc.

Marketing Researcher Average Salaries by Job Title: Supplier Side

Job TitlesSalary
Senior Vice President/Vice President$185,469
Director of Research$123,234
Group Head/Manager$128,537
Operations Manager$79,067
Senior Project Director/Manager$99,930
Project Director/Manager$79,023
Senior Research Analyst$98,742
Research Analyst$64,100
Data Scientist$100,273
Business Development$128,563
Senior Research Associate$88,800
Research Associate$58,235
Panel Manager/Procurement$100,500
Field Manager/Director$86,250
Field Associate$52,500
Facility Manager$67,000
Marketing/Communication Manager$95,667
Sales Director$161,909
Sales Representative$111,167
Account Manager$86,846
“The marketing research profession continues to evolve, and the ideal skill set today includes a combination of statistical acumen and achievement, a sharp understanding of general business and marketing strategy, and story-telling skills. We believe that Michigan State University, with its Broad College of Business, is uniquely positioned to provide the education breadth and depth researchers, both today’s and tomorrow’s, will require.”
Michael Brereton
Former CEO, Maritz Research

Hear from Market Research Professionals

Marketing Research Industry Podcasts

MARC podcast logo

A podcast with executives and thought leaders, sharing insights, strategies and their personal experiences in the business world. Hosted by M/A/R/C Research CEO and MSMR Board Chair-Elect Merrill Dubrow.

Check out MARC Research

Insights Resource Guide, by Merrill Dubrow


Merrill Dubrow

CEO of M/A/R/C Research and MSMR Board Chair-Elect

“My intent by creating this guide is to help anyone who is currently working in, transitioning jobs or just entering the marketing research industry. It covers a broad variety of topics, such as influential suppliers and clients, some of the influential people to know, and useful industry-related podcasts that I would recommend. Our goal is to share our knowledge and network so that not only can we all be more informed, but this industry can flourish.”

Request a Copy

Happy Market Research Podcast

Happy Market Research Podcast Logo

Happy Market Research is a podcast and vlog that chats with top brands including GoDaddy, LinkedIn, and Adobe about tech and industry trends. The software they have built connects over 3,000 companies and 75% of the Fortune 500 with their customers to drive business insights.

Check out Happy Market Research

“After learning more about the curriculum of the Broad MSMR, I recognize the tremendous benefits of such a program. Hiring MSMR-degreed individuals, or sponsoring a student through the program, would provide Ducker critical access to talented candidates. These candidates would have the consulting and communication skills to interact with clients as well as have project management and technical competence to design, manage and interpret research studies. As the market research and consulting industry continues to grow, the opportunities available to students through the Michigan State University MSMR are significant.”
Joanne Ulnick
Managing Partner, Ducker Worldwide

Marketing Research Career Prospects

Marketing Research Career Resources

Resume Resources

  • VisualCV: Create a standout resume in minutes with their easy-to-use platform and customized templates.

Launch your career.

For details on the marketing research master’s program at MSU, complete our brief request form. We look forward to connecting.