It pays dividends to become a market researcher at MSU.
M.S. in Marketing Research graduates reap the benefits from connections and resources provided by our award-winning faculty, alumni and industry partners. During the program, students have access to job search tools as well as a specialized career fair, multiple marketing research career workshops and career advising sessions.
The MSMR program is focused on the real-world application of knowledge and skills to best support you in achieving all of your market research career goals. And with the program being ranked #1 among marketing research master’s programs, the reputation of your degree will carry weight with employers and recruiters.
Marketing Researcher Average Corporate Salaries by Job Title
| Job Titles | Salary |
|---|---|
| Owner/Partner | $166,143 |
| President/CEO/COO | $167,500 |
| Senior Vice President/Vice President | $279,510 |
| Market Research Director/Senior Director | $211,134 |
| Market Research Manager | $139,536 |
| Account Executive/Manager | $63,333 |
| Consumer Insights Manager | $128,443 |
| Director of Marketing | $185,333 |
| Marketing Manager | $126,600 |
| Brand or Product Manager | $115,333 |
| Project Manager | $107,500 |
| Business Development | $136,333 |
| Senior Research Analyst | $113,396 |
| Research Analyst | $74,107 |
| UX Researcher | $150,250 |
| Business/Market Analyst | $92,625 |
| Data Scientist | $91,500 |
| Sales/Account Representative | $69,000 |
| Consultant | $126,750 |
The marketing research industry is one of the most exciting and fastest growing business sectors in the United States.
*Average annual salary, according to a 2022 study conducted by Quirks Enterprises, Inc.
Marketing Researcher Average Salaries by Job Title: Supplier Side
| Job Titles | Salary |
|---|---|
| Owner/Partner | $205,331 |
| President/CEO/COO | $265,068 |
| Senior Vice President/Vice President | $216,545 |
| Director of Research | $129,308 |
| Group Head/Manager | $139,654 |
| Operations Manager | $93,533 |
| Senior Project Director/Manager | $98,508 |
| Project Director/Manager | $92,359 |
| Senior Research Analyst | $81,864 |
| Research Analyst | $69,769 |
| Data Scientist | $127,167 |
| Statistician | $76,000 |
| Business Development | $126,706 |
| Senior Research Associate | $82,652 |
| Research Associate | $58,583 |
| UX Researcher | $130,500 |
| Panel Manager/Procurement | $94,125 |
| Field Manager/Director | $93,083 |
| Field Associate | $126,000 |
| Facility Manager | $73,000 |
| Marketing/Communication Manager | $100,364 |
| Sales Director | $160,696 |
| Sales Representative | $165,167 |
| Account Manager | $77,600 |
| Administrator/Coordinator | $50,000 |
“The marketing research profession continues to evolve, and the ideal skill set today includes a combination of statistical acumen and achievement, a sharp understanding of general business and marketing strategy, and story-telling skills. We believe that Michigan State University, with its Broad College of Business, is uniquely positioned to provide the education breadth and depth researchers, both today’s and tomorrow’s, will require.”
Michael Brereton
Former CEO, Maritz Research
Marketing Research Industry Podcasts
A podcast with executives and thought leaders, sharing insights, strategies and their personal experiences in the business world. Hosted by M/A/R/C Research CEO and MSMR Board Chair-Elect Merrill Dubrow.
Insights Resource Guide, by Merrill Dubrow
Merrill Dubrow
CEO of M/A/R/C Research and MSMR Board Chair-Elect
“My intent by creating this guide is to help anyone who is currently working in, transitioning jobs or just entering the marketing research industry. It covers a broad variety of topics, such as influential suppliers and clients, some of the influential people to know, and useful industry-related podcasts that I would recommend. Our goal is to share our knowledge and network so that not only can we all be more informed, but this industry can flourish.”
Happy Market Research Podcast
Happy Market Research is a podcast and vlog that chats with top brands including GoDaddy, LinkedIn, and Adobe about tech and industry trends. The software they have built connects over 3,000 companies and 75% of the Fortune 500 with their customers to drive business insights.
“After learning more about the curriculum of the Broad MSMR, I recognize the tremendous benefits of such a program. Hiring MSMR-degreed individuals, or sponsoring a student through the program, would provide Ducker critical access to talented candidates. These candidates would have the consulting and communication skills to interact with clients as well as have project management and technical competence to design, manage and interpret research studies. As the market research and consulting industry continues to grow, the opportunities available to students through the Michigan State University MSMR are significant.”
Joanne Ulnick
Managing Partner, Ducker Worldwide
Marketing Research Career Prospects
Marketing Research Job Search Resources
Marketing Research Career Resources
- European Society for Opinion and Marketing Research
- Bureau of Labor Statistics Occupation Outlook Handbook
- Market Research Careers
- Explore Careers in Marketing: Market Research
- GreenBook-GRIT
Resume Resources
- VisualCV: Create a standout resume in minutes with their easy-to-use platform and customized templates.
Launch your career.
For details on the marketing research master’s program at MSU, complete our brief request form. We look forward to connecting.
Get Connected with Broad:
- Business College Complex
- 632 Bogue St
- East Lansing, MI 48824