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M.S. in Marketing Research graduates reap the benefits from connections and resources provided by our award-winning faculty, alumni and industry partners. During the program, students have access to job search tools as well as a specialized career fair, multiple marketing research career workshops and career advising sessions.
The MSMR program is focused on the real-world application of knowledge and skills to best support you in achieving all of your market research career goals. And with the program being ranked #1 among marketing research master’s programs, the reputation of your degree will carry weight with employers and recruiters.
Job Titles | Salary |
---|---|
Senior Vice President/Vice President | $264,765 |
Market Research Director/Sr. Director | $182,118 |
UX Researcher | $177,429 |
Director of Marketing | $172,143 |
Owner/Partner | $136,222 |
Market Research Manager | $122,342 |
Consumer Insights Manager | $121,471 |
Statistician | $119,000 |
Consultant | $103,600 |
Brand or Product Manager | $97,200 |
Marketing Manager | $95,667 |
Senior Research Analyst | $94,807 |
Sales/Account Representative | $90,000 |
Business Development | $89,000 |
Project Manager | $87,875 |
Communications Director/Manager | $87,500 |
Data Scientist | $87,000 |
Business/Market Analyst | $75,286 |
Research Analyst | $71,591 |
Research Assistant | $69,250 |
The marketing research industry is one of the most exciting and fastest growing business sectors in the United States.
*Average annual salary, according to a 2019 study conducted by Quirks Enterprises, Inc.
Job Titles | Salary |
---|---|
President/CEO/COO | $228,809 |
Senior Vice President / Vice President | $191,820 |
Owner / Partner | $172,327 |
Panel Manager / Procurement | $127,923 |
Facility Manager | $121,833 |
Group Head / Manager | $116,324 |
Director of Research | $114,024 |
Business Development | $105,667 |
Statistician | $102,286 |
Field Manager / Director | $95,857 |
Senior Project Director / Manager | $91,316 |
Account Manager | $79,633 |
Senior Research Analyst | $78,833 |
Data Scientist | $72,875 |
UX Researcher | $71,000 |
Project Director / Manager | $70,958 |
Senior Research Associate | $68,250 |
Marketing / Communication Manager | $63,750 |
Research Analyst | $54,367 |
A podcast with executives and thought leaders, sharing insights, strategies and their personal experiences in the business world. Hosted by M/A/R/C Research CEO and MSMR Board Chair-Elect Merrill Dubrow.
Merrill Dubrow
CEO of M/A/R/C Research and MSMR Board Chair-Elect
“My intent by creating this guide is to help anyone who is currently working in, transitioning jobs or just entering the marketing research industry. It covers a broad variety of topics, such as influential suppliers and clients, some of the influential people to know, and useful industry-related podcasts that I would recommend. Our goal is to share our knowledge and network so that not only can we all be more informed, but this industry can flourish.”
Happy Market Research is a podcast and vlog that chats with top brands including GoDaddy, LinkedIn, and Adobe about tech and industry trends. The software they have built connects over 3,000 companies and 75% of the Fortune 500 with their customers to drive business insights.
For details on the marketing research master’s program at MSU, complete our brief request form. We look forward to connecting.