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Marketing Research Careers & Outcomes

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It pays dividends to become a market researcher at MSU.

M.S. in Marketing Research graduates reap the benefits from connections and resources provided by our award-winning faculty, alumni and industry partners. During the program, students have access to job search tools as well as a specialized career fair, multiple marketing research career workshops and career advising sessions.

The MSMR program is focused on the real-world application of knowledge and skills to best support you in achieving all of your market research career goals. And with the program being ranked #1 among marketing research master’s programs, the reputation of your degree will carry weight with employers and recruiters.

Hear from Market Research Professionals

MSMR Alumni by the Numbers

The following data points were aggregated via a survey of M.S. in Marketing Research program alumni.

98%
Employed Full-Time
Classes 2011-2016
98%
Believe the MSMR program helped prepare them for their current career
87%
Have stayed connected with the MSMR program and fellow students
$60k-$150k+
Typical Salary Range
Within 1-5 Years of Graduation
56%
Client-Side Employment
44%
Supplier-Side Employment

Marketing Researcher Average Corporate Salaries by Job Title

Salary
Senior VP or VP$281,796
President/CEO$225,143
Market Research Director/Sr. Director$174,314
Statistician$170,000
Director of Marketing$145,500
Market Research Manager$129,697
Consumer Insights Manager$122,978
Director of Research$119,528
Consultant$105,100
Business Development$103,864
Brand or Product Manager$103,300
Communications Director/Manager$97,667
Marketing Manager$97,625
Project Manager$96,059
Senior Research Analyst$92,989
Business Market Analyst$72,667
Research Analyst$63,818
Research Assistant$57,500

The marketing research industry is one of the most exciting and fastest growing business sectors in the United States.

*Average annual salary, according to a 2018 study conducted by Quirks Enterprises, Inc.

“The marketing research profession continues to evolve, and the ideal skill set today includes a combination of statistical acumen and achievement, a sharp understanding of general business and marketing strategy, and story-telling skills. We believe that Michigan State University, with its Broad College of Business, is uniquely positioned to provide the education breadth and depth researchers, both today’s and tomorrow’s, will require.”
Michael Brereton
Former CEO, Maritz Research

MSMR Alumni Job Levels

MSMR alumni hold positions at the following levels within their organizations:

34%
Entry Level
50%
Middle Level
16%
Senior Level / Chief Executive Level
“After learning more about the curriculum of the Broad MSMR, I recognize the tremendous benefits of such a program. Hiring MSMR-degreed individuals, or sponsoring a student through the program, would provide Ducker critical access to talented candidates. These candidates would have the consulting and communication skills to interact with clients as well as have project management and technical competence to design, manage and interpret research studies. As the market research and consulting industry continues to grow, the opportunities available to students through the Michigan State University MSMR are significant.”
Joanne Ulnick
Managing Partner, Ducker Worldwide

Marketing Research Career Prospects

Marketing Research Facts

  • U.S. News & World Report ranks market research analyst #1 on their 2015 list of “Best Business Jobs” and #14 on their 2015 list of “The 100 Best Jobs.”
    • The rankings are based on 10-year job growth volume, 10-year job growth percentage, median salary, job prospects, employment rate, stress level and work-life balance.
  • According to the United States Bureau of Labor Statistics, employment of market research analysts is projected to grow 32 percent from 2012-2022, which is much faster than the average growth of 11 percent.

Be sure to read Kiplinger’s article on the 30 best jobs for the future.

Marketing Research Job Search Resources

Marketing Research Career Resources

Resume Resources

  • VisualCV: Create a standout resume in minutes with their easy-to-use platform and customized templates.

Launch your career.

For details on the marketing research master’s program at MSU, complete our brief request form. We look forward to connecting.

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