skip to main content

Top 5 Ranking

Pause

Become a member of the next generation of business and marketing leaders.

Our STEM-certified Master of Science in Marketing Research and Analytics (MSMRA) is provided in three convenient formats. You can earn your STEM-certified master’s degree 100 percent online or as part of multiple on-campus cohorts.

Our Broad MSMRA is a 30-credit program with specialized marketing research and analytics classes, consumer insights, and customer analytics courses. Both the full-time and online programs consist of the same market research courses taught by the same professors. The program is designed as a “lock-step” program in which all students in a cohort take their classes together during their 12-month (full-time) or 20-month (part-time) program.

Our STEM-certified MSMRA degree provides you with tailored preparation for excellent employment opportunities and a fulfilling career in marketing research and insights, be it with corporations, strategic consulting organizations, advertising agencies, or marketing research firms.

MSMRA Honor Code

Full-Time In-Person Fall Cohort

Our full-time on-campus STEM-designated Master of Science in Marketing Research and Analytics program (MSMRA) is a 12-month, 30-credit program in which you can begin the program in the fall each year and graduate the following summer.

For the in-person option beginning in the fall, the first two semesters take place on campus, and the final semester can be completed mostly online to accommodate students working in internships and jobs (students can work in-state or out-of-state starting in June of their last semester).

 

International Students

The Full-Time In-Person MSMRA cohort is OPT/CPT eligible. This cohort is 36-month STEM OPT eligible.

The MSMR CIP Code is 52.1302 (Business Statistics). This CIP code is currently included in the U.S. Department of Homeland Security’s (DHS) 2020 STEM Designated Degree Program List.

Please see our short video summary about the program here.

Full-Time 100% Online Spring Cohort

Our Full-Time 100% Online STEM-certified Master of Science in Marketing Research and Analytics (MSMRA) is a 12-month, 30-credit fully online program, students will begin the program in January 2024 and graduate in December 2024 attending class from the convenience of their preferred location.

This cohort option is optimized for a virtual format offering interactive live class sessions for a variety of three credit courses, as well as a convenient blend of one credit asynchronous courses students can complete according to their schedule during the semester. We even offer virtual career fairs with top companies, virtual mentorship with our MSMRA Board company members, and full career center graduate-level support for placement opportunities.

 

You can begin working full-time in an internship or job starting in early June each year and continue throughout (and beyond) graduation. As an alternative (or addition) to an internship or job, you can opt to participate in a real-world corporate marketing research project.

International Students

As this cohort is 100% online, international students can apply to be considered and attend virtually from their home country. This MSMRA cohort is not OPT/CPT eligible.

Please see our short video summary about the program here.

Part-Time 100% Online Fall Cohort

Our MSMRA Part-Time 100% Online program is designed for working professionals looking to advance their careers and begins in the fall of every year. The 20-month, 30-credit program is designed to provide an opportunity for students to achieve a STEM master’s degree while working full-time and without ever stepping foot on campus.

In our online STEM-certified MSMRA program you will take the same courses, taught by the same professors, as the full-time program, and at the same academic standards. In the online STEM-certified MSMRA program you will get skilled in traditional marketing analytics techniques such as experimental design, sampling, data collection, and analysis, as

well as leading-edge marketing technologies, methodologies, and software packages. Our program grants you access to graduate career services for career advancement, virtual career fairs, and virtual mentorship from senior executives.

International Students

As this cohort is 100% online, international students can apply to be considered and attend virtually from their home country. This MSMRA cohort is not OPT/CPT eligible.

Please see our short video summary about the program here.

Curriculum

Marketing Research and Analytics Faculty

Our STEM-certified MSMRA program features a unique and powerful combination of faculty appointed in the Broad College of Business and other renowned experts from the private sector.

Our faculty are equipped with a wide array of diverse backgrounds including doctorates in marketing, experience as marketing research consultants, and valuable contributions to leading marketing research and academic journals.

This world-class academic expertise is paired with opportunities to engage with leaders in marketing research, such as senior-level executives at the country’s leading marketing research firms, global corporations, and strategic leadership organizations. With their wealth of knowledge and industry connections, our faculty will provide you with opportunities for premier career growth and networking opportunities.

profile photo of Michael Alioto

Michael Alioto

  • Fixed-Term Faculty
    Marketing
profile photo of Michael Brereton

Michael Brereton

  • Fixed-Term Faculty
    Marketing
profile photo of Harry Davidson

Harry Davidson

  • Fixed-Term Faculty
    Marketing
profile photo of Don DeVeaux

Don DeVeaux

  • Fixed-Term Faculty
    Marketing
profile photo of Tomas Hult

Tomas Hult

  • Professor
    Marketing
profile photo of Michael McCune

Michael McCune

  • Fixed-Term Faculty
    Marketing
profile photo of Michael Mickunas

Mike Mickunas

  • Fixed-Term Faculty
    Marketing
profile photo of Forrest Morgeson

Forrest Morgeson

  • Associate Professor
    Marketing
profile photo of Hang Nguyen

Hang Nguyen

  • Associate Professor
    Marketing
profile photo of Thomas Page

Tom Page

  • Associate Professor Emeritum
    Marketing
profile photo of Anita Pansari

Anita Pansari

  • Assistant Professor
    Marketing
profile photo of Ayalla Ruvio

Ayalla Ruvio

  • Associate Professor
    Marketing
profile photo of Rebecca Sullivan

Rebecca Sullivan

  • Fixed-Term Faculty
    Marketing
profile photo of Christopher Travell

Christopher Travell

  • Fixed-Term Faculty
    Marketing
profile photo of Bronlyn Wassink

Bronlyn Wassink

  • Fixed-Term Faculty
    Marketing
profile photo of R. Dale Wilson

R. Dale Wilson

  • Professor
    Marketing