Michael Alioto

Michael has both an academic background and applied experience in the areas
of qualitative and quantitative research methods, as well as global business
and international marketing research. In the academic area, he has
a BA in international relations (minor in Balkan and Russian history) and an MA in political science from the
University of Wisconsin Milwaukee.

Michael holds a doctorate in political science from the University of Southern
Illinois. His fields of specialization are in comparative politics (the
comparative method, coalition theory, regime change, advanced industrial states, emerging developing states, and a specialization/focus on Southern
Europe/Latin America), research methods (both quantitative and qualitative),
political theory (formal logical models, game theory, non-linear/dynamic theory, and European liberalism/socialism), and
international politics (international political economy, international theory/political
behavior, and international behavioral economics).

In
the academic research area, Michael has focused interests on regime
change in Southern Europe and Latin America, governmental coalition behavior in
European governments, global macro-economic evolution/change, and the evolution of
European political thought.

In
his applied consultancy, Michael is department lead for global and
multicultural research at Human8, Inc. North America, one of the 50 largest global
marketing research and strategy consulting firms, focusing on human-driven
consultancy. He has expertise and experience in the automotive, manufacturing,
agricultural, and the utility sectors. For the past thirty-five years, Michael has been conducting global marketing research (both quantitative and
qualitative), including 28 years in Latin America, and over 24 years in Europe
and Asia. He has spent considerable time in Italy, Germany, Greece, the UK,
Turkey, the Russian Federation, Argentina, Brasil, Uruguay, Mexico, China (PRC),
and India.

In
the applied sector, Michael's focus has been on the evolution of quantitative and
qualitative research methodologies, cross-national comparisons, anthropological
techniques, and the changing values of the global consumer.

Alioto, Michael Francesco Alioto and Marilyn Parrett. (2003). “The Use of “Respondent –Based Intelligent” Surveys in Cross-National Research”. In ESOMAR, Excellence 2003 in International Research.  Amsterdam, The Netherlands: ESOMAR: The World Association of Research Professionals.Alioto, Michael Francesco Alioto, Carol Culebro, Jorge Cherbosque, and Amy Routhier. (2004). “The “True” Inner Self: A Qualitative Assessment of the Mexican Customer’s Psychological and Cultural Anthropological Construct”.  In ESOMAR, Excellence 2004 in International Research.  Amsterdam, The Netherlands: ESOMAR: The World Association of Research Professionals.Alioto, Michael Francesco Alioto, Sanford Stallard, and Amy Routhier. (2004). “’Mapping’ the Customer’s Mind: Multi-Dimensional Psychological Insights in Pre and Post Project Qualitative Research”. In ESOMAR, Excellence 2004 in International Research.  Amsterdam, The Netherlands: ESOMAR: The World Association of Research Professionals.Briggs, Rex, Michael Francesco Alioto, Dmitry Gaiduk, and David Krajicek (2017).  “Kids in a Candy Store: Deep Learning and Artificial Intelligence”. ESOMAR Research World, No 66, October 2017.Alioto, Michael Francesco. (2014). “The Evolution of Market Research”. ESOMAR, RW Connect, 03 September 2014, pp. 1-6.Alioto, Michael F. (2009).  “What Post-Recession Behavior Means for Marketers Today: New Research Predicts How We Will Spend”. American Marketing Association, Marketing News, 30 September 2009, pp. 34--37.Alioto, Michael Francesco. (2012). “Marketing Research in the New America: How Will Our Industry Survive?” MRA Alert Magazine, June 2012.Alioto, Michael Francesco and Marilyn Parrett. (2002). “The Use of “Respondent –Based Intelligent” Surveys in Cross-National Research”. ESOMAR: Latin American Conference, São Paulo, Brasil, May 2002.—Best Paper Award.Alioto, Michael Francesco, Carol Culebro, Jorge Cherbosque, and Amy Routhier. (2003). “The “True” Inner Self: A Qualitative Assessment of the Mexican Customer’s Psychological and Cultural Anthropological Construct”.  ESOMAR: Qualitative Conference, Venice, Italy.—Best Paper Award.Alioto, Michael Francesco, Sanford Stallard, and Amy Routhier. (2004). “’Mapping’ the Customer’s Mind: Multi-Dimensional Psychological Insights in Pre and Post Project Qualitative Research”.  ESOMAR: Academic Conference, Warsaw, Poland.—Best Paper Award.Alioto, Michael Francesco, Carol Culebro Steward, and Jim E. Thomas. (2003). “From “Report Card” to True Consumer Insight: The Evolution of Ford de México’s Customer Satisfaction Dealer Program (1995-2003)”. ESOMAR: Latin American Conference, Punta de Este, Uruguay.Alioto, Michael Francesco. (2005). “The Globalized Commercial Model: Conducting Marketing Research in Latin America: Conflict, Consensus, and Synthesis—What Are the Issues?”.  ESOMAR: Latin American Conference, Argentina (2005).—Best Paper Award.Alioto, Michael Francesco. (2006).  “The “Modern” Marketing Researcher: Applying the Holistic da Vincian Principles of Thought and Creativity to the Next Marketing Research Paradigm”.  ESOMAR: Latin American Conference, Rio de Janeiro, Brasil (2006).Alioto, Michael Francesco. (2007). “The Marketing Researcher: Leonardo da Vinci and the Next Marketing Research Paradigm”. ESOMAR: Congress, Berlin, Germany (2006).Alioto, Michael Francesco and Amy Perifanos.  “Museums: How the Art of Curation Will Change the Way Organizations Learn and Act on Insights”. TMRE: Boca Raton, Florida, 2014.Alioto, Michael Francesco.  “Mobile Surveys: The 5th Methodology: A New Paradigm or a Strategic Enhancement?”  MRMW: Atlanta, Georgia, 2011.