From goat yoga to glass packaging, marketing research students get involved
The #1 ranked M.S. in Marketing Research program is a win-win for students and businesses.
Our critical research drives business forward.
The Institute for Business Research (IBR) serves as the hub for externally funded research within Broad. Our mission is to empower our nationally recognized Broad College of Business faculty to conduct the forward-thinking business research that matters.
To do so, we identify opportunities for externally funded research and guide faculty through the competitive proposal process. We connect Broad faculty with faculty across campus, MSU research entities and external funding agencies.
Research @ Broad
Supporting the ‘global village’ of accounting research
The Broad College hosted the 16th annual Global Management Accounting Research Symposium in June 2019.
Faculty member shares value chain research findings
David Closs presented research at the exclusive SCOPE Supply Chain Summit.
Our Focus Areas
We aim to help Broad faculty efficiently create and manage competitive proposals. IBR staff support administrative requirements such as:
- Identifying funding opportunities
- Facilitating research collaborations both inside and outside Broad
- Communicating proposal requirements
- Developing budgets
- Completing non-technical forms
- Assembling final proposal packages
- Securing institutional approvals
- Submitting to prospective sponsors
Our Partners
As part of MSU’s campus-wide research infrastructure, we collaborate with:
- Numerous MSU Colleges and Departments
- Broad College Research Centers and Institutes
- MSU Offices of Regulatory Affairs
- MSU Technology
- Sponsored Programs
- Business Connect
- Contract and Grant Administration
Contact Information
- Faculty Director
- John Hollenbeck
- Business College Complex
- 632 Bogue St Rm N430
- East Lansing, MI 48824
- jrh@broad.msu.edu
- Phone: (517) 355-2413
- View Profile
- Research Manager
- Cindy Majeske
- Business College Complex
- 632 Bogue St Rm N116
- East Lansing, MI 48824
- majeske@broad.msu.edu
- Phone: (517) 432-0694
- View Profile
Get Connected with Broad:
- Business College Complex
- 632 Bogue St
- East Lansing, MI 48824