How medical videos on YouTube are failing to meet people’s needs
Research from MSU offers guidelines to improve engagement and relevancy of YouTube videos on chronic health conditions.
Our critical research drives business forward.
The Institute for Business Research (IBR) serves as the hub for externally funded research within Broad. Our mission is to empower our nationally recognized Broad College of Business faculty to conduct the forward-thinking business research that matters.
To do so, we identify opportunities for externally funded research and guide faculty through the competitive proposal process. We connect Broad faculty with faculty across campus, MSU research entities and external funding agencies.
Our Focus Areas
We aim to help Broad faculty efficiently create and manage competitive proposals. IBR staff support administrative requirements such as:
- Identifying funding opportunities
- Facilitating research collaborations both inside and outside Broad
- Communicating proposal requirements
- Developing budgets
- Completing non-technical forms
- Assembling final proposal packages
- Securing institutional approvals
- Submitting to prospective sponsors
Our Partners
As part of MSU’s campus-wide research infrastructure, we collaborate with:
- Numerous MSU Colleges and Departments
- Broad College Research Centers and Institutes
- MSU Offices of Regulatory Affairs
- MSU Technology
- Sponsored Programs
- Business Connect
- Contract and Grant Administration
Contact Information
- Faculty Director
- John Hollenbeck
- Business College Complex
- 632 Bogue St Rm N430
- East Lansing, MI 48824
- jrh@broad.msu.edu
- Phone: (517) 355-2413
- View Profile
- Research Manager
- Cindy Majeske
- Business College Complex
- 632 Bogue St Rm N116
- East Lansing, MI 48824
- majeske@broad.msu.edu
- Phone: (517) 432-0694
- View Profile
Get Connected with Broad:
- Business College Complex
- 632 Bogue St
- East Lansing, MI 48824