COVID-19 Updates

Our critical research drives business forward.

The Institute for Business Research (IBR) serves as the hub for externally funded research within Broad. Our mission is to empower our nationally recognized Broad College of Business faculty to conduct the forward-thinking business research that matters.

To do so, we identify opportunities for externally funded research and guide faculty through the competitive proposal process. We connect Broad faculty with faculty across campus, MSU research entities and external funding agencies.

IBR Information Sheet

Research @ Broad


This is what people want in a post-pandemic restaurant experience 
As COVID-19 cases decline and vaccinations expand, restaurants should keep safety top of mind.
For doctors using telemedicine, virtual bedside manner is crucial 
New research from MSU makes the case for empowering patients through hospitable virtual health care.
How retailers can boost performance while expanding globally 
New marketing research from MSU is the first to offer practical recommendations for global retailers.

Our Focus Areas

We aim to help Broad faculty efficiently create and manage competitive proposals. IBR staff support administrative requirements such as:

  • Identifying funding opportunities
  • Facilitating research collaborations both inside and outside Broad
  • Communicating proposal requirements
  • Developing budgets
  • Completing non-technical forms
  • Assembling final proposal packages
  • Securing institutional approvals
  • Submitting to prospective sponsors

Our Partners

As part of MSU’s campus-wide research infrastructure, we collaborate with:

  • Numerous MSU Colleges and Departments
  • Broad College Research Centers and Institutes
  • MSU Offices of Regulatory Affairs
  • MSU Technology
  • Sponsored Programs
  • Business Connect
  • Contract and Grant Administration

Contact Information

  • Faculty Director
  • John Hollenbeck
  • Business College Complex
  • 632 Bogue St Rm N430
  • East Lansing, MI 48824
  • Phone: (517) 355-2413
  • View Profile