Graduate Initiatives & Academic Innovation

Expanding Impact, Innovation, and Scale Across Broad

Graduate Initiatives & Academic Innovation is a strategic unit within the Eli Broad College of Business that expands the impact of academic units by integrating strategy, innovation, and shared expertise. Units across Broad already deliver high-quality programs and learning experiences; our role is to help that work reach further, improve continuously, and scale sustainably.

Our Five Functional Areas include

• Graduate Operations & Academic Services — integrated recruitment, admissions, enrollment, and student success operations; academic governance
• Graduate Marketing — paid and organic recruitment marketing, brand campaigns, and analytics to drive effective applicant pipelines
• Academic Innovation — strategic exploration and development of new programs, credentials and tools that are future-facing and market driven, i.e., AI programming, micro credentials and stackable programs
• Learning Technology & Development — course design, educational technology, multimedia, and accessibility
• Global Initiatives — international partnerships and global outreach designed to extend access to MSU around the world

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