Mission
We create and disseminate knowledge through collaboration, developing global transformational leaders who positively impact organizations and society.
Vision
To be a top-of-mind business school as reflected by the recognition of our brand, the reputation of our people, and the rankings of our programs.
MSU Core Values
Collaboration
Equity
Excellence
Integrity
Respect
Strategic Themes
Digital Transformation
Global Mindset
Entrepreneurship & Innovation
Ethics & Social Responsibility
Diversity, Equity & Inclusion
Strategic Initiatives
Transform Lives Through Undergraduate Education
Through a curriculum grounded in experiential learning and purposeful engagement opportunities, Broad students will make a positive impact on organizations and society.
Enhance Careers and Lifelong Learning Through Graduate Programs
We develop leaders and accelerate careers by leveraging world-class scholarship and experiential learning at scale.
Strengthen Impactful Research and Scholarship
Recognize and leverage faculty expertise to expand the knowledge base, solve important and complex problems, and develop the next generation of scholars.
Enhance Outreach and Engagement
Forge and deepen relationships based upon intentional, well-focused collaboration with diverse constituents to create value and impact for Broad clients and stakeholders.
Foster a Culture and Climate of Belonging and Success
Build a community grounded in mutual respect where everyone feels valued, supported to do their best work, and able to advance.
Raising the Bar
Broad 2030 is the next step in Broad’s journey. It is an evolution of efforts undertaken under Broad 2020, our previous strategic plan. View the record of what we accomplished throughout five years of Broad 2020 in Raising the Bar: 2015-2020 Strategic Report.
Explore
Get Connected with Broad:
- Business College Complex
- 632 Bogue St
- East Lansing, MI 48824