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We create and disseminate knowledge through collaborative relationships while developing transformational leaders who make business happen.


To be a top-of-mind business school as reflected by the recognition of our brand, the reputation of our people, and the rankings of our programs.

Rear exterior of the Minskoff Pavilion

MSU Core Values




Strategic Themes

Digital Economy

Global Mindset

Ethics & Integrity

Diversity, Equity & Inclusion

Strategic Initiatives

Transform Lives through Undergraduate Education

In a diverse, equitable and inclusive environment, we prepare ethically-minded, globally-engaged learners for the digital economy.

Enhance Careers and Lifelong Learning through Graduate Programs

Enhance the visibility and positioning of the Broad graduate programs portfolio as a hub of lifelong learning and professional success in a dynamic environment where the demand for skills and capabilities changes rapidly.

Strengthen Impactful Research and Scholarship

Leverage faculty expertise to increase impactful engaged scholarship and strengthen our doctoral programs.

Enhance Outreach and Engagement

Forge lasting relationships based upon mutual collaboration with diverse constituents to advance the Broad strategic vision.

Foster a Diverse, Equitable and Inclusive Culture

Establish a diverse, equitable and inclusive community grounded in mutual respect, accountability, transparency, and a culture of collaborative excellence.

Raising the Bar

View the record of the Broad College’s strategic planning efforts in Raising the Bar: 2015-2020 Strategic Report.