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We create and disseminate knowledge through collaboration, developing global transformational leaders who positively impact organizations and society.


To be a top-of-mind business school as reflected by the recognition of our brand, the reputation of our people, and the rankings of our programs.

Rear exterior of the Minskoff Pavilion

MSU Core Values






Strategic Themes

Digital Transformation

Global Mindset

Entrepreneurship & Innovation

Ethics & Social Responsibility

Diversity, Equity & Inclusion

Strategic Initiatives

Transform Lives Through Undergraduate Education

Through a curriculum grounded in experiential learning and purposeful engagement opportunities, Broad students will make a positive impact on organizations and society.

Enhance Careers and Lifelong Learning Through Graduate Programs

We develop leaders and accelerate careers by leveraging world-class scholarship and experiential learning at scale.

Strengthen Impactful Research and Scholarship

Recognize and leverage faculty expertise to expand the knowledge base, solve important and complex problems, and develop the next generation of scholars.

Enhance Outreach and Engagement

Forge and deepen relationships based upon intentional, well-focused collaboration with diverse constituents to create value and impact for Broad clients and stakeholders.

Foster a Culture and Climate of Belonging and Success

Build a community grounded in mutual respect where everyone feels valued, supported to do their best work, and able to advance.

Raising the Bar

Broad 2030 is the next step in Broad’s journey. It is an evolution of efforts undertaken under Broad 2020, our previous strategic plan. View the record of what we accomplished throughout five years of Broad 2020 in Raising the Bar: 2015-2020 Strategic Report.