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We devote ourselves to expanding business research on a global scale.

The faculty of the MSU Broad College of Business are award-winning teachers and researchers, editors and reviewers of top journals, and former executives applying workplace lessons in the classroom. They devote themselves to expanding their fields’ understanding around the world – and their students’ understanding in the classroom. Their efforts combine in numerous research centers targeting specific topics for focused inquiry and in experiential labs that provide real-world opportunities for students.

Research @ Broad


Broad College goes green with program on alternative power for railways 
The Center for Railway Research and Education is looking toward the future as diesel trains are increasingly phased out
Do as I say; not as I see: How big data finds out what we really watch, read and view  
Our online choices often don't match what we tell others, Broad College expert Anjana Susarla finds
Michigan tops Great Lakes state neighbors in jobs created by hunting and fishing, Broad College study finds 
Hunting and fishing create and support more than 171,000 jobs and around $11.2 billion in economic activity annually
School of Hospitality Business faculty member Mi Ran Kim sits at a table, smiling, against a bright orange backdrop.

Broad College Faculty

Broad faculty reside in six academic units that are devoted to the college’s mission of creating and disseminating knowledge through collaborative relationships while developing transformational leaders.

By partnering with corporations and the community on research and other initiatives, faculty apply findings to solve real-world issues across all areas of business. In research and scholarship, faculty at Broad find more efficient and effective ways to make business happen. Their areas of expertise run the full gamut, and their insights are often sought in giving context to prescient issues in regional, national and global business.

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The Department of Accounting and Information Systems’s undergraduate and graduate programs consistently rank among the top in the nation. The department offers programs at every level—undergraduate through doctoral—and students graduate with outstanding knowledge, skills and unrivaled professionalism. By creating collaborations among students, faculty and staff, and esteemed industry practitioners, the department achieves its vision to be a global leader in creating and disseminating expertise in “making business happen.”

Broad AIS faculty areas of expertise include: corporate governance and control, tax, audit, business valuation, regulation and public policy, and managerial decision making, amongst others.

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Through its curriculum, research, faculty, students and programs, the Department of Finance looks beyond numbers to reach practical, useful solutions to a range of issues confronting today’s businesses. The department is also home to the renowned Financial Markets Institute; the Center for Venture Capital, Private Equity, and Entrepreneurial Finance; the Spartan Global Development Fund; and the Student Investment Association, which enhance students’ experience and provide a global network to position them for success in their career paths. In the classroom, students learn from distinguished faculty and have a hands-on role in real-time research.

Broad finance faculty areas of expertise include: corporate finance, financial investments, information economics, behavioral finance, venture capital and international finance, amongst others.

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The Department of Management supports research and teaching related to understanding the dynamics of organizations from a variety of perspectives, including motivation, team decision-making and effectiveness, employee and firm performance, strategic decision making, human resources and leadership. Led by faculty widely acknowledged as leaders in the field, graduates emerge with the tools and strategies to influence human dynamics of businesses across all industries and sectors.

Broad management faculty areas of expertise include: organizational human behavior, strategic management, international management, human resource management and research methods, amongst others.

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The Department of Marketing develops transformational marketing leaders. The department creates knowledge by doing empirical research at the “state of the science” and translating it to the practitioner’s “state of the art.” Core competence is in the exercise of managerial and strategic marketing aimed at generating superior customer value. Undergraduates receive an understanding of marketing concepts and tools application from award-winning faculty; master’s in marketing research students are part of a highly ranked national program; and doctoral students contribute to Broad’s global reputation as a leading research-intensive business school.

Broad marketing faculty areas of expertise include: marketing strategy, sales and sales management, marketing research, customer experience and relationship marketing, and international marketing, amongst others.

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The Department of Supply Chain Management (SCM) holds the prestigious reputation of offering the number-one-ranked undergraduate and graduate programs in the country. The department educates students to thrive in careers such as procurement, manufacturing, inventory management, warehousing, transportation and customer service. Students graduate with foundational knowledge across all areas of SCM, positioning them to work in multiple capacities for the top global companies. The business world views Broad’s graduates and faculty as the voice of the SCM field.

Broad SCM faculty areas of expertise include: operations, logistics, sourcing, value chain creation, risk management, cognitive procurement and holistic sustainability, amongst others.

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Founded in 1927, the School of Hospitality Business is the second-oldest hospitality school in the nation and is an independent school within the Broad College. Led by renowned faculty known for industry research and expertise, it has launched the careers of industry presidents at some of the world’s leading hospitality companies and includes an alumni network of more than 10,000 professionals in management careers across hotels, restaurants, clubs, sports and entertainment, the cruise industry and hospitality real estate development.

Broad hospitality business faculty areas of expertise include: brand management, dynamic pricing, event management, hospitality real estate, service management and hotel analytics, amongst others.

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Marketing faculty member Sam Carter interacts with student inside the Hatch entrepreneurship lab.

Research Centers and Institutes

At the core of the Broad College of Business, one will find the thought leaders and innovations that amplify the college’s impact on academia, corporate partners and the community. Research centers and institutes at Broad involve business-minded faculty, staff, students and alumni. By collaborating around specific areas of expertise with fellow colleges across MSU and industry experts outside of the university, Broad’s centers and institutes touch upon the life cycle of business, from innovation, financing and growth, to globalization, supply chain and analytics.

Partners with industry to address the world’s greatest value chain challenges. It puts theories into action, leading organizations to optimize total enterprise value.

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Serves as the hub of entrepreneurship at MSU. Hands-on training, coursework, experiential programs, direct mentorship and coaching position students for success as they pursue entrepreneurial ventures.

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Operates as a virtual entity co-sponsored by the Broad College and College of Social Science. This center accelerates research that uses digital resources to understand and predict social, economic, business and government processes.

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Conducts research in railway management, traction and energy, motive-power and supply chain management for freight, passenger and transit railways, and rail customers and suppliers. Offers continuing education, seminars and customized programs.

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Researches best practices in global venture capital and private equity. Educates entrepreneurs to integrate financial thinking and strategic decision-making with business development. Builds relationships with venture capital and private equity communities.

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Drives strategic transformation in Michigan businesses by deploying Broad College faculty resources and expertise to help top company leaders identify creative solutions to critical problems and opportunities.

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Identifies opportunities for externally funded research, guides faculty through the competitive proposal process and connects Broad’s faculty with colleagues across campus, fellow MSU research entities and external funding agencies.

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Positions Broad as the pioneer in international business research and guides MSU’s path to thinking globally. It aids public and private sector organizations, academics and students with expertise related to global trade and competitiveness. Also known as MSU-CIBER (Center for International Business Education and Research).

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Management faculty member Russ Johnson stands with arms crossed outside on a sunny day, with a stone building on MSU's campus in the background.

Partnering to make an impact.

The Broad Integrative Fellows Program (BIF), designed to enhance integrative thinking among faculty, positions corporations at the forefront of the college’s classrooms, recruiting cycle and research outputs. The year-long program pairs a small group of Broad College of Business faculty, called BIF Fellows, with the chosen corporate partner to collaborate on cross-functional, real-time issues – which, in turn, provides faculty with perspectives to sharpen business curriculum and prepare students for successful careers.

Broad Integrative Fellows

BCC as seen from Bogue street at night.

A podcast with timely business insights.

Produced by the Broad College, the Spartan BizCast is a podcast series that delivers thought leadership and an insider’s perspective from Broad faculty on today’s most relevant issues facing the world of business. The podcast can be subscribed to on Apple Podcasts or Google Play.

Listen to the BizCast

Group photo from Broad faculty investiture ceremony held at the Kellogg Center.

Broad Faculty News


New leadership for highly-ranked Supply Chain Management 
Vedat Vertner of McGill University in Montreal, Canada will take the helm of the Broad College department on July 1
For a drug industry quandary, the Axia Institute is finding opportunity  
The institute at Broad College is working with 'Big Pharma' to meet and capitalize upon federal drug-tracking rules