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Broad College of Business

Partnerships

MSMR Advisory Board

Our mission is to maintain and grow a Broad MSMR Advisory Board that represents a cross-section of business, industry, strategic organizations and industry associations. As is true with any leadership group, there is strength through a diversity of experiences and world-views.

The personal traits we are looking for in our board members include a passion for marketing research, a commitment to advancing the value of our work, a desire to improve the status of marketing researchers as senior strategists/advisors and a willingness to help develop the next generation of business and marketing leaders.

Our intent is to develop productive, long-term relationships with everyone who joins us, so they remain core contributors to the Broad MSMR program. Participation on the advisory board encompasses a variety of activities: participation in our thought leadership events; providing ad hoc marketing research projects; hosting our MSMR student internships; or even sponsoring your employees to attend the MSMR program.

MSMR Advisory Board Members

Remy Szykier

  • Co-Founder & CEO

Ray Fischer

  • Founding Partner

Scott Caine

  • EVP & COO

Amway

  • Board Member

Lara Rice

  • Director, Training and Customer Experience

Shanon Adams

  • Chief Revenue Officer

Lawrence Wu

  • Director, Market Research and Consumer Insights

Courtnie Hallendy

  • Senior Director, Client Solutions

Aaron Turner

  • Director, Market Research and Consumer Insights

Gavin Lew

  • Managing Director

Jonathan Weiser

  • VP, Healthcare Practice Lead

Matt Archer

  • Senior Sales Director

Cory Schwartz

  • President

Henry Giddins, Jr.

  • Sr. Director, Head of Consumer Insights and Analytics

Matt O’Mara

  • Managing Director

Jennifer LaPaugh

  • Director, Global Market Research Insights

Tim Laake

  • CMO

Sarah Eaton

  • Consumer Insights

Dale Sanko

  • Director, Consumer Insights

Joanne Ulnick

  • CEO and Managing Principal

Steven Millman

  • Senior VP, Research & Operations

Andy Davidson

  • Senior Vice President, Global Data Solutions/Strategy

Abu Nur

  • Head of Consumer and Brand Insights

Amy Alfieri

  • Research and Insights Manager

Joann Heck

  • Director, Consumer Insights and Product Research

Bob Quigley

  • Manager Global Consumer Insights

Angela Dinicola

  • Professional Service Team Lead

Arturo Fausto

  • VOC Insights Manager

Sharon Sheremet

  • Director, Global Market Research

Eric Villain

  • Brand and Customer Experience Manager

Camille Nicita

  • CEO

Leonard Murphy

  • Executive Editor and Producer

Dennis Bulgarelli

  • SVP, Group Director

Jamin Brazil

  • Happy Market Research Podcast

Andy Lisoskie

  • Senior Consumer Insights Manager

IBM

  • Board Member

Justin Graves

  • Founder and CEO

Frank Forkin

  • President, IPSOS RDA

Mohit Gour

  • Director, International Field Services

Michelle Ruiz

  • Senior Director, Consumer Insights

Lynnette Cooke

  • Global Research CEO

Anita Watkins

  • Global Head of Qualitative

Michael McCune

  • Manager, Market Research

Joseph Robele

  • Associate Consultant

Kristal Courter

  • Director, Customer Insights

Eli Ackerman

  • Director, Polling and PartnerOps

Merrill Dubrow

  • President and CEO

MaritzCX

  • Board Member

Melissa Sauter

  • EVP and Managing Director

Brian Dundon

  • Senior Vice President

Josh Emington

  • Market Research & Consumer Insights Manager

Traci Montgomery

  • Consumer Insights

Raj Manocha

  • EVP at Delvinia

Scott Worthge

  • Senior Solutions Executive

Barry Jennings

  • Director of Consumer Insights

Bernard Brenner

  • Senior Director, CMR Research and Insights

Kim Dedeker

  • Chief Research Officer

Duncan Lawrence

  • CEO

Sydney Harris

  • Manager, Global Brand & Consumer Marketing

Bryant Leech

  • Director of Design Solutions

Audrey Tripp

  • Account Manager

Rebecca Cohen

  • Specialist, Client Development (Foodservice)

Harry Davidson

  • Consumer Intelligence Manager

Paul Rossman

  • Consumer Insights Manager

Don Golden

  • CEO

Scott Stein

  • VP, Client Solutions

Nihal Advani

  • Founder and CEO

Andrea Joss

  • VP, Research

Michael Hugo

  • Director of Marketing, Analytics and Growth Strategy

Steve Schlesinger

  • CEO

Ari Popper

  • CEO and Founder

Rick McCrady

  • Data, Research, & Block Executive

Marie Wolfe

  • Consumer and Market Insights Director of Research

Scott Rozak

  • Senior Partner

Alexis Mast

  • Lead Market Research Analyst, Special Ops Team

Steve Whayne

  • Research Director

Josh Goldfinch

  • Director, B2B Consumer Insights

Scott Miller

  • Group CEO

Dave Carruthers

  • Founder & CEO

Dale DeBoer

  • Associate Director, Insights Consulting

Jacci Weber

  • Manager, Consumer Insights
Whirlpool logo

Dan Rozek

  • Shopper Insights Manager

Elaine Bageris

  • Consumer Insights Analyst

Rogerio Monteiro

  • Global Chief Client Officer

Ryan Barry

  • CRO

Giving Opportunities

Master of Science in Marketing Research Board Fund

These funds are used to assist with hiring MSMR students to work on marketing research projects for partnering companies and community organizations. These funds also assist our program in supporting more marketing research projects for companies and organizations, and offering more paid opportunities to MSMR students while they are attending this master’s program. These funds also help support and strengthen our relationships with partnering companies who advise our curriculum and hire our marketing research graduates.

How to give

  • Visit Make a Gift to MSU
  • In the “Type Here to Search for Funds” field, type: “Master of Science in Marketing Research Board” and you will then see a green “add to cart” button. Add to cart.
  • Leave the “select a college or program section” blank
  • Add the amount in the “My Gift Cart” section and go to checkout
  • Complete donation

John Gongos Memorial Scholarship Fund

The John Gongos Memorial Scholarship was established to promote the market research industry through the direct support of the MSMR program at Michigan State University. The scholarship was launched at the September 2012 MSMR Advisory Board Meeting.

How to give

  • Visit Make a Gift to MSU
  • In the “Type Here to Search for Funds” field, type: “John Gongos Memorial Scholarship Fund” and you will then see a green “add to cart” button. Add to cart.
  • Leave the “select a college or program section” blank
  • Add the amount in the “My Gift Cart” section and go to checkout
  • Complete donation

About John Gongos

John Gongos portrait

John Gongos was founder and CEO of Gongos Research, Inc. until his untimely death in 2012 at age 51.

Gongos, of Rochester Hills, formed the marketing research firm in 1991 and built it into a $23 million company serving companies such as Hallmark Cards Inc., Best Buy Co., General Motors Co. and Chrysler Group LLC.

In 2007, the company was first named to Inc. magazine’s list of the 5000 “Fastest Growing Companies in America.” It is among the Honomichl Top 50 U.S. marketing research organizations. Gongos received his B.S. in marketing at Miami University–Ohio and his MBA in marketing and quantitative analysis at the University of Cincinnati.

Although he was from the state of Ohio, John held a deep place in his heart for Michigan. John said, “Our experience has been that if young people can find a great job in a field that they like, they will stay here. People really want to stay here if they find the right company.” He created that kind of company, with a unique culture that made it very attractive to MSU grads.

John and his firm were instrumental in helping found the Broad Master of Science in Marketing Research program. Gongos, Inc. continues to be a key partner in serving on the advisory board, providing internships and full-time jobs to MSMR students, and being an advocate of the program. The initiative for this endowment was started by Matt O’Mara, an MSU MBA grad, with support from the marketing research community.

John was a man of great vision for his firm and the industry, and, perhaps more importantly, he was a man of true integrity. His vision was consistent with the principles of the MSMR program:

“Our industry has changed more in the last five years than in the 15 years prior to that… It will probably change even more in the next five years.”