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MSMR Advisory Board

Our mission is to maintain and grow a Broad MSMR Advisory Board that represents a cross-section of business, industry, strategic organizations and industry associations. As is true with any leadership group, there is strength through a diversity of experiences and world-views.

The personal traits we are looking for in our board members include a passion for marketing research, a commitment to advancing the value of our work, a desire to improve the status of marketing researchers as senior strategists/advisors and a willingness to help develop the next generation of business and marketing leaders.

Our intent is to develop productive, long-term relationships with everyone who joins us, so they remain core contributors to the Broad MSMR program. Participation on the advisory board encompasses a variety of activities: participation in our thought leadership events; providing ad hoc marketing research projects; hosting our MSMR student internships; or even sponsoring your employees to attend the MSMR program.

Giving Opportunities

MSMR Advisory Board Members

Aegis Health Analytics logo

Remy Szykier

  • Co-Founder & CEO
Aha logo

Ray Fischer

  • Founding Partner
Aimpoint logo

Scott Caine

  • EVP & COO
Amway logo

Jorge Calvachi

  • Head of Global Market Insights
Ascribe logo

Lara Rice

  • Director, Training and Customer Experience
aytm logo

Shanon Adams

  • Chief Revenue Officer
Beaumont logo

Lawrence Wu

  • Director, Market Research and Consumer Insights
BlueCross BlueShield logo

Aaron Turner

  • Director, Market Research and Consumer Insights
Bold Insight logo

Gavin Lew

  • Managing Director
Buzzback logo

Jonathan Weiser

  • VP, Healthcare Practice Lead
Comscore logo

Courtnie Hallendy

  • Account Director
Consumer Quest logo

Cory Schwartz

  • President
COTY logo

Henry Giddins, Jr.

  • Sr. Director, Head of Consumer Insights and Analytics
Cranbrook logo

Matt O’Mara

  • Managing Director
Dawn corporate logo

Sarah Hickey

  • Senior Director, Insights & Market Research
Dawn corporate logo

Jennifer LaPaugh

  • Director, Global Market Research Insights
Directions Research logo

Tim Laake

  • CMO
Discover logo

Sarah Eaton

  • Consumer Insights
DSW logo

Dale Sanko

  • Director, Consumer Insights
Ducker Worldwide logo

Joanne Ulnick

  • CEO and Managing Principal
Dynata logo

Steven Millman

  • Senior VP, Research & Operations
Engine logo

Andy Davidson

  • Senior Vice President, Global Data Solutions/Strategy

Melissa Sauter

  • CEO

Duncan Lawrence

  • Strategic Advisor
FedEx logo

Amy Alfieri

  • Research and Insights Manager
Fiat Chrysler logo

Joann Heck

  • Director, Consumer Insights and Product Research
Ford logo

Bob Quigley

  • Manager Global Consumer Insights
ForeSee logo

Stephen Griffiths

  • Consumer & Market Intelligence
GM logo

Arturo Fausto

  • Cadillac Global Brand Research Lead
GM logo

Sharon Sheremet

  • Director, Global Market Research
GfK logo

Eric Villain

  • Brand and Customer Experience Manager
Gongos logo

Camille Nicita

  • CEO
Gongos logo

Sarah Phillips

  • Vice President, Consulting
Greenbook logo

Leonard Murphy

  • Executive Editor and Producer
gtb logo
Happy Market logo

Jamin Brazil

  • Happy Market Research Podcast
IBM logo


Infegy logo

Justin Graves

  • Founder and CEO
Ipsos logo

Frank Forkin

  • President, IPSOS RDA
Ipsos logo

Andy Lisoskie

  • Qualitative Researcher
Issues Answers

Mohit Gour

  • Director, International Field Services

Heather Fitzgerald

  • Data, Strategy, and Technology Executive Leader
JD Power logo

Michelle Ruiz

  • Senior Director, Consumer Insights
Kantar Health logo

Lynnette Cooke

  • Global Research CEO
Kantar TNS logo

Anita Watkins

  • Global Head of Qualitative
Kellogs logo

Michael McCune

  • Manager, Market Research
Kellogs logo

Mike Mikunas

  • Global Vice President, Commercial Insights and Analytics
kraft heinz corporate logo

Elaine Bageris

  • Category Leadership Advisor
Lilly logo

Joseph Robele

  • Associate Consultant
Lowes logo

Kristal Courter

  • Director, Customer Insights
Lucid logo
Marc logo

Merrill Dubrow

  • President and CEO
Maritz logo


  • Board Member
Market Vision logo

Brian Dundon

  • Senior Vice President
Martex logo

Josh Emington

  • Market Research & Consumer Insights Manager
Meijer logo

Traci Montgomery

  • Consumer Insights
methodify logo

Raj Manocha

  • EVP at Delvinia
mfour logo
Microsoft logo

Barry Jennings

  • Director of Consumer Insights
Microsoft logo

Bernard Brenner

  • Senior Director, CMR Research and Insights
Mizzouri logo

Kim Dedeker

  • Chief Research Officer
NFL logo

Sydney Harris

  • Manager, Global Brand & Consumer Marketing
Nielsen logo

Bryant Leech

  • Director of Design Solutions
NPD logo

Audrey Tripp

  • Account Manager
NPD logo

Rebecca Cohen

  • Specialist, Client Development (Foodservice)
O-I logo

Harry Davidson

  • Consumer Intelligence Manager
Pepsico logo

Paul Rossman

  • Consumer Insights Manager
Precision Sample logo

Don Golden

  • CEO
Prodege logo

Scott Stein

  • VP, Client Solutions
QualSights logo

Nihal Advani

  • Founder and CEO

Andrea Joss

  • VP, Research
Reynolds logo

Michael Hugo

  • Director of Marketing, Analytics and Growth Strategy
Schlesinger Associates

Steve Schlesinger

  • CEO
srax logo

Rick McCrady

  • Data, Research, & Block Executive
Unilever logo

Marie Wolfe

  • Consumer and Market Insights Director of Research
Unisearch Partners logo

Scott Rozek

  • Senior Partner
USAA logo

Alexis Mast

  • Lead Market Research Analyst, Special Ops Team
Various Views Research logo
Verizon logo

Josh Goldfinch

  • Director, B2B Consumer Insights
Vision Critical logo

Scott Miller

  • Group CEO
Voxpopme logo

Dave Carruthers

  • Founder & CEO
Walmart logo

Dale DeBoer

  • Associate Director, Insights Consulting
Wendys logo

Jacci Weber

  • Manager, Consumer Insights
Whirlpool logo

Dan Rozek

  • Shopper Insights Manager
Wolverine Worldwide logo
Worthix logo

Rogerio Monteiro

  • Global Chief Client Officer
Zappi Logo

Ryan Barry

  • CRO

Giving Opportunities

Master of Science in Marketing Research Board Fund

These funds are used to assist with hiring MSMR students to work on marketing research projects for partnering companies and community organizations. These funds also assist our program in supporting more marketing research projects for companies and organizations, and offering more paid opportunities to MSMR students while they are attending this master’s program. These funds also help support and strengthen our relationships with partnering companies who advise our curriculum and hire our marketing research graduates.

How to give

  • Visit Make a Gift to MSU
  • In the “Type Here to Search for Funds” field, type: “Master of Science in Marketing Research Board” and you will then see a green “add to cart” button. Add to cart.
  • Leave the “select a college or program section” blank
  • Add the amount in the “My Gift Cart” section and go to checkout
  • Complete donation

John Gongos Memorial Scholarship Fund

The John Gongos Memorial Scholarship was established to promote the market research industry through the direct support of the MSMR program at Michigan State University. The scholarship was launched at the September 2012 MSMR Advisory Board Meeting.

How to give

  • Visit Make a Gift to MSU
  • In the “Type Here to Search for Funds” field, type: “John Gongos Memorial Scholarship Fund” and you will then see a green “add to cart” button. Add to cart.
  • Leave the “select a college or program section” blank
  • Add the amount in the “My Gift Cart” section and go to checkout
  • Complete donation

About John Gongos

John Gongos portrait

John Gongos was founder and CEO of Gongos Research, Inc. until his untimely death in 2012 at age 51.

Gongos, of Rochester Hills, formed the marketing research firm in 1991 and built it into a $23 million company serving companies such as Hallmark Cards Inc., Best Buy Co., General Motors Co. and Chrysler Group LLC.

In 2007, the company was first named to Inc. magazine’s list of the 5000 “Fastest Growing Companies in America.” It is among the Honomichl Top 50 U.S. marketing research organizations. Gongos received his B.S. in marketing at Miami University–Ohio and his MBA in marketing and quantitative analysis at the University of Cincinnati.

Although he was from the state of Ohio, John held a deep place in his heart for Michigan. John said, “Our experience has been that if young people can find a great job in a field that they like, they will stay here. People really want to stay here if they find the right company.” He created that kind of company, with a unique culture that made it very attractive to MSU grads.

John and his firm were instrumental in helping found the Broad Master of Science in Marketing Research program. Gongos, Inc. continues to be a key partner in serving on the advisory board, providing internships and full-time jobs to MSMR students, and being an advocate of the program. The initiative for this endowment was started by Matt O’Mara, an MSU MBA grad, with support from the marketing research community.

John was a man of great vision for his firm and the industry, and, perhaps more importantly, he was a man of true integrity. His vision was consistent with the principles of the MSMR program:

“Our industry has changed more in the last five years than in the 15 years prior to that… It will probably change even more in the next five years.”