Our wonderful and diverse MSMR Advisory Board members represent a cross-section of business, industry, strategic organizations, and industry associations. As leaders in their industry, they bring a broad spectrum of experiences and world-views that enrich our students’ learning experience.
Our dedicated board members have a passion for marketing research, a commitment to advancing the value of our work, a desire to improve the status of marketing researchers as senior strategists/advisors, and a willingness to help develop the next generation of business and marketing leaders.
We are committed to developing productive, long-term relationships with everyone who joins us, as we recognize and appreciate their contribution to the Broad College’s MSMR program. As an advisory board member, you will be able to make an impact in different ways including: involvement in our thought leadership events; providing ad hoc marketing research projects; hosting our MSMR student internships; or even sponsoring your employees to attend the MSMR program. We truly appreciate the continuous support of and investment in our program. If becoming a member of the MSMR Advisory Board excites you, please contact Jessica Richards.
Kate Ioas
Customer Insights at Abercrombie & Fitch Co
Kristal Courter
Senior Director, Consumer Insights at Accelerant Research
Jeff Pocklington
Active Discovery Champion at Active Discovery Nonprofit
Ray Fisher
Founding Partner & CEO of Aha! Online Qual Research
Scott Caine
President of Aimpoint Research
Remy Szykie
President of Ambitna
Kelly Jasper
EVP, Corporate Strategy & Innovation at AMC Global
Erin Russeck
Chief Research Officer at AMC Global
Lara Rice
Managing Director at Ascribe
Shanon Adams
Chief Operating Officer at AYTM
Lauren Mills
Account Management, Associate Director at AYTM
Tiffany Mullin
VP of Marketing at AYTM
Stephanie Vance
VP, Research & Client Enablement at AYTM
Andy Davidson
Head of Analytics & Data Strategy at Big Village
Arturo Fausto
Manager, Market Research at BlueCross BlueShield
Aaron Turner
Director of Marketing Research & Consumer Insights at BlueCross BlueShield
Gavin Lew
Managing Partner at Bold Insight
Jackie Ulaszek
Partner at Bold Insight
Jack Childress
Associate, Insight Practice Manager at Brunswick Group
Robert Moran
Partner at Brunswick Group
Jim Berling
Managing Director at Burke Institute
Jonathan Weiser
VP, Healthcare Research & Strategy at BuzzBack
Jorge Martinez-Bonilla
Senior Vice President & Partner at C+R Research
Gina Sus
Senior Vice President & Partner at C+R Research
Audrey Tripp
Quantitative Research Senior Analyst at C+R Research
Courtnie Hallendy
VP at Chadwick Martin Bailey
Loren Evans
Account Manager, Client Development, & Consumer Technology at Circana
Anna Stephens
Manager, Global Analytics at Circana
Paul Rossman
Director of Consumer Insights at Constellation Brands
Cory Schwartz
President & Founder of ConsumerQuest Inc.
Matt O’Mara
Managing Director of Cranbrook Search Consultants
Fred Freers
Market Insights Director at Cummins
Ivan Iazdi
Director, Business Development & Strategy at Cummins
Bryan Fitzsimmons
Director of Insights & Marketing Channel Strategy at Dawn Foods Global
Sarah Hickey
Senior Director, Insights & Market Research at Dawn Foods Global
Jennifer LaPaugh
Senior Director, Marketing, Communications, & Events at Dawn Foods Global
Tim Laake
Chief Marketing Officer of Directions Research, Inc.
Todd Collins
Director, Consumer Insights at Discover Financial Services
Scott Stein
SVP, Managed Services at DISQO
Dan Snider
Managing Director, Customer Insights at Ducker Carlisle
Joanne Ulnick
Managing Principal at Ducker Carlisle
Steven Millman
Head of Global Research & Data Science at Dynata
Kerry Hecht
CEO & Founder at Echo-MR
Jason Mantel
Managing Director at Escalent
Melissa Sauter
CEO at Escalent
Maxmarie Wilmoth
COO & Corporate Secretary at Eye Square Inc
Rebecca Cohen
Manager, Channel & Customer Strategy at Fairlife, LLC
Amy Alfieri
Manager, Research & Insights at FedEx
Bob Quiqley
Manager, Global Consumer Insights at Ford Motor Company
Mike Raffle
Data Quality Manager at Ford Motor Company
Joseph Robele
Software Insights Specialist at Ford Motor Company
Rachel Royal
Global Head of People Analytics at Ford Motor Company
David Shepherd
Global Research Manager at Ford Motor Company
Mike Hegener
Associate Director- CX Research & Insights, Global Market Research at General Motors
Kathryn Radmacher
Brand Research Manager at General Motors
Eric Villain
Managing Director, Brand & Customer Experience at GfK
Marie Van Blaricum
Senior Director of Global Insights at Google
Leonard Murphy
Chief Advisor for Insights & Development at GreenBook
Jamin Brazil
Podcast Host at Happy Market Research
Kate Britt
Senior Research Lead at Human8
Camille Nicita
Managing Director North America & Managing Partner at Human8
Justin Graves
Founder & CEO of Infegy
Frank Forkin
President, Automotive USA at Ipsos
Andrew Lisoskie
Qualitative Research at Ipsos
Michelle Watson
Vice President, Talent Sourcing and Director at Ipsos
Garnette Weber
Co-Founder and CEO at itracks
Kathy Fitzpatrick
VP, Client Development at itracks
Heather Fitzgerald
SVP-Distribution Data, Business Intelligence, & Salesforce at Jackson
Michelle Ruiz
Managing Director, Consumer Insights at J.D. Power
Lindsay Clarke Baxter
VP, Reward Insights Americas & Global Programs at Kantar
Anita Watkins
Global Head of Qualitative, Innovation, and Solutions Learning at Kantar
Michael McCune
Senior Director, Commercial Analytics – Revenue Growth Management at Kellogg’s
Katrina Noelle
President at KNow Research
Jorge Calvachi
Director of Consumer Insights at La-Z-Boy Inc.
Merrill Dubrow
CEO at M/A/R/C Research
Brian Dundon
Senior Vice President at MarketVision Research
Tyler McMullen
President & CEO at MarketVision Research
Jacci Weber
Senior Insights Manager at Mars Petcare
Josh Emington
Insights Director at The Martec Group
Jennifer Kitchen
Strategy Execution Manager at Meijer
Jeff Nault
Director, Merchandise Services at Meijer
Bernard Brenner
Senior Director, Modern Work, Security/Compliance/Identity & Social Intelligence Research at Microsoft
Barry Jennings
Director, Cloud & Commercial Business Planning Insights at Microsoft
Dale DeBoer
Head of eCommerce Customer Research at MilliporeSigma
Kim Dedeker
Principal & Chief Operations Officer at Mizzouri
Mindy Weiss
Director, Consumer Insights & Research at National Football League (NFL)
Harry Davidson
Business Intelligence Manager at Owens-Illinois
Doug Healy
Senior Director, Consumer Insights – Gatorade at PepsiCo
Meagan Jamieson
Manager Consumer Insights at Polaris
Don Golden
CEO of Precision Sample LLC
Joseph Wylie
Director, Global Supply at Precision Sample LLC
Lisa Speck
Independent Behavioral Data Specialist/Consultant at Qrious Insight
Nihal Advani
Founder & CEO of QualSights
Andrea Joss
Senior VP, Research at Quester
Raj Manocha
EVP at Sago
Miklos Kremser
Director of Marketing at Sawtooth Software
Raj Manocha
EVP, Methodify at Schlesinger Group
Isaac Rogers
CSO at Schlesinger Group
Steve Schlesinger
CEO at Schlesinger Group
Kevin Srigley
President & CEO at Schmidt Market Research
Ari Popper
Founder & CEO of SciFutures
Tricia Batoha
Director, Market and Consumer Insights & Competitive Intelligence at Stellantis
Dale Sanko
Senior Director, Experience Insights at Target
Scott Rozek
Owner & Senior Partner at Unisearch Partners Inc.
Steve Marasco
Head of Enterprise Modeling at USAA
Alexis Mast
Senior Business Strategy Analyst at USAA
Scott Miller
Board Member at Vision Critical
Josh Goldfinch
Director, Customer Insights at Verizon
Tom York
Research Director at Willis Towers Watson
Rogerio Monteiro
Global CCO at Worthix
Ryan Barry
President of Zappi
Mark Resnick
Senior Director of Business Development at Zappi
Maya Kantak
Senior Manager, Market Research at ZipRecruiter
Supporting our students throughout their program is our priority. As such, our board funds are used to assist with hiring our MSMR students to work on marketing research projects for partnering companies and community organizations. These funds also assist supporting more marketing research projects for companies and organizations, and offering more paid opportunities to our MSMR students while they are attending this STEM master’s program.
The John Gongos Memorial Scholarship was established to promote the market research industry through the direct support of our MSMR program at Michigan State University. The scholarship was launched at the September 2012 MSMR Advisory Board Meeting.
John Gongos was founder and CEO of Gongos Research, Inc. until his untimely death in 2012 at age 51.
Gongos, of Rochester Hills, formed the marketing research firm in 1991 and built it into a $23 million company serving companies such as Hallmark Cards Inc., Best Buy Co., General Motors Co. and Chrysler Group LLC.
In 2007, the company was first named to Inc. magazine’s list of the 5000 “Fastest Growing Companies in America.” It is among the Honomichl Top 50 U.S. marketing research organizations. Gongos received his B.S. in marketing at Miami University–Ohio and his MBA in marketing and quantitative analysis at the University of Cincinnati.
Although he was from the state of Ohio, John held a deep place in his heart for Michigan. John said, “Our experience has been that if young people can find a great job in a field that they like, they will stay here. People really want to stay here if they find the right company.” He created that kind of company, with a unique culture that made it very attractive to MSU grads.
John and his firm were instrumental in helping found the Broad Master of Science in Marketing Research program. Gongos, Inc. continues to be a key partner in serving on the advisory board, providing internships and full-time jobs to MSMR students, and being an advocate of the program. The initiative for this endowment was started by Matt O’Mara, an MSU MBA grad, with support from the marketing research community.
John was a man of great vision for his firm and the industry, and, perhaps more importantly, he was a man of true integrity. His vision was consistent with the principles of the MSMR program:
“Our industry has changed more in the last five years than in the 15 years prior to that… It will probably change even more in the next five years.”