Our mission is to maintain and grow a Broad MSMR Advisory Board that represents a cross-section of business, industry, strategic organizations and industry associations. As is true with any leadership group, there is strength through a diversity of experiences and world-views.
The personal traits we are looking for in our board members include a passion for marketing research, a commitment to advancing the value of our work, a desire to improve the status of marketing researchers as senior strategists/advisors and a willingness to help develop the next generation of business and marketing leaders.
Our intent is to develop productive, long-term relationships with everyone who joins us, so they remain core contributors to the Broad MSMR program. Participation on the advisory board encompasses a variety of activities: participation in our thought leadership events; providing ad hoc marketing research projects; hosting our MSMR student internships; or even sponsoring your employees to attend the MSMR program.
Customer Insights at Abercrombie & Fitch Co
Senior Director, Consumer Insights at Accelerant Research
Active Discovery Champion at Active Discovery Nonprofit
Founding Partner & CEO of Aha! Online Qual Research
President of Aimpoint Research
President of Ambitna
Marie Van Blaricum
VP, Global Head of Insights at Anheuser-Busch InBev
Managing Director at Ascribe
Chief Operating Officer of AYTM
VP of Global Sales at AYTM
VP of Marketing at AYTM
VP, Research & Client Enablement at AYTM
Manager, Consumer Insights & Data Analytics at Beaumont Health
Head of Marketing & Director, Brand, Market Research, & Consumer Insights at Beaumont Health
Head of Analytics & Data Strategy at Big Village
Director of Marketing Research & Consumer Insights at BlueCross BlueShield
Managing Partner of Bold Insight
Managing Director at Burke Institute
VP, Healthcare Research & Strategy at BuzzBack
VP at Chadwick Martin Bailey
Director of Consumer Insights at Constellation Brands
President & Founder of ConsumerQuest Inc.
Managing Director of Cranbrook Search Consultants
Director, Business Development & Strategy at Cummins
Senior Director, Insights & Market Research at Dawn Foods Global
Senior Director, Marketing, Communications, & Events at Dawn Foods Global
Chief Marketing Officer of Directions Research, Inc.
Lead, Consumer Insights at Discover Financial Services
SVP, Managed Services at DISQO
Manager, Research Science at Domino’s
Managing Principal of Ducker Worldwide
Head of Global Research & Data Science at Dynata
Senior Client Relationship Manager at Dynata
CEO & Founder at Echo-MR
Strategic Advisor at Escalent
CEO of Escalent
COO & Corporate Secretary at Eye Square Inc
Manager, Channel & Customer Strategy at Fairlife, LLC
Manager, Research & Insights at FedEx
Manager, Global Consumer Insights at Ford Motor Company
Global Head of People Analytics at Ford Motor Company
Global Research Manager at Ford Motor Company
Associate Director- CX Research & Insights, Global Market Research at General Motors
Brand Research Manager at General Motors
Director, Global Product Research & Insights at General Motors
Managing Director, Brand & Customer Experience at GfK
Managing Director North America & Managing Partner at Gongos Inc.
VP, Client Consulting at Gongos Inc.
Chief Advisor for Insights & Development at GreenBook
Podcast Host at Happy Market Research
Founder & CEO of Infegy
VP, Agile Insights & Platform Solutions at InnovateMR
President, Automotive USA at Ipsos
Qualitative Research at Ipsos
Vice President, Talent Sourcing and Director at Ipsos
Senior Consultant, Brand & Commercial Strategy at IQVIA
Co-Founder and CEO at itracks
VP, Client Development at itracks
SVP-Distribution Data, Business Intelligence, & Salesforce at Jackson
Managing Director, Consumer Insights at J.D. Power
Global Head of Qualitative, Innovation, and Solutions Learning at Kantar
Senior Director, Commercial Analytics – Revenue Growth Management at Kellogg’s
Director of Consumer Insights at La-Z-Boy Inc.
CEO of M/A/R/C Research
Senior Vice President of MarketVision Research
Senior Insights Manager at Mars Petcare
Insights Director at The Martec Group
Senior Director, Modern Work, Security/Compliance/Identity, & Social Intelligence Research at Microsoft
Director, Cloud & Commercial Business Planning Insights at Microsoft
Head of eCommerce Customer Research at MilliporeSigma
Principal & Chief Operations Officer at Mizzouri
Director, Consumer Insights & Research at National Football League (NFL)
Account Manager, Client Development, & Consumer Technology at The NPD Group
Manager, Global Analytics at The NPD Group
Business Intelligence Manager at Owens-Illinois
Senior Director, Consumer Insights – Gatorade at PepsiCo
Manager Consumer Insights at Polaris
CEO of Precision Sample LLC
Founder & CEO of QualSights
Senior VP, Research at Quester
EVP, Methodify at Schlesinger Group
CSO at Schlesinger Group
CEO at Schlesinger Group
President & CEO at Schmidt Market Research
Founder & CEO of SciFutures
Director, Market and Consumer Insights & Competitive Intelligence at Stellantis
Customer Intelligence Advocate at Stellantis
Senior Director, Experience Insights at Target
Owner & Senior Partner at Unisearch Partners Inc.
Senior Business Strategy Analyst at USAA
Director, Customer Insights at Verizon
Research Director at Willis Towers Watson
Global CCO at Worthix
President of Zappi
Senior Director of Business Development at Zappi
Senior Manager, Market Research at ZipRecruiter
These funds are used to assist with hiring MSMR students to work on marketing research projects for partnering companies and community organizations. These funds also assist our program in supporting more marketing research projects for companies and organizations, and offering more paid opportunities to MSMR students while they are attending this master’s program. These funds also help support and strengthen our relationships with partnering companies who advise our curriculum and hire our marketing research graduates.
The John Gongos Memorial Scholarship was established to promote the market research industry through the direct support of the MSMR program at Michigan State University. The scholarship was launched at the September 2012 MSMR Advisory Board Meeting.
John Gongos was founder and CEO of Gongos Research, Inc. until his untimely death in 2012 at age 51.
Gongos, of Rochester Hills, formed the marketing research firm in 1991 and built it into a $23 million company serving companies such as Hallmark Cards Inc., Best Buy Co., General Motors Co. and Chrysler Group LLC.
In 2007, the company was first named to Inc. magazine’s list of the 5000 “Fastest Growing Companies in America.” It is among the Honomichl Top 50 U.S. marketing research organizations. Gongos received his B.S. in marketing at Miami University–Ohio and his MBA in marketing and quantitative analysis at the University of Cincinnati.
Although he was from the state of Ohio, John held a deep place in his heart for Michigan. John said, “Our experience has been that if young people can find a great job in a field that they like, they will stay here. People really want to stay here if they find the right company.” He created that kind of company, with a unique culture that made it very attractive to MSU grads.
John and his firm were instrumental in helping found the Broad Master of Science in Marketing Research program. Gongos, Inc. continues to be a key partner in serving on the advisory board, providing internships and full-time jobs to MSMR students, and being an advocate of the program. The initiative for this endowment was started by Matt O’Mara, an MSU MBA grad, with support from the marketing research community.
John was a man of great vision for his firm and the industry, and, perhaps more importantly, he was a man of true integrity. His vision was consistent with the principles of the MSMR program:
“Our industry has changed more in the last five years than in the 15 years prior to that… It will probably change even more in the next five years.”