MSMR Advisory Board
Our mission is to maintain and grow a Broad MSMR Advisory Board that represents a cross-section of business, industry, strategic organizations and industry associations. As is true with any leadership group, there is strength through a diversity of experiences and world-views.
The personal traits we are looking for in our board members include a passion for marketing research, a commitment to advancing the value of our work, a desire to improve the status of marketing researchers as senior strategists/advisors and a willingness to help develop the next generation of business and marketing leaders.
Our intent is to develop productive, long-term relationships with everyone who joins us, so they remain core contributors to the Broad MSMR program. Participation on the advisory board encompasses a variety of activities: participation in our thought leadership events; providing ad hoc marketing research projects; hosting our MSMR student internships; or even sponsoring your employees to attend the MSMR program.
MSMR Advisory Board Members
A-J
Remy Szykier
- Co-Founder & CEO
Ray Fischer
- Founding Partner
Scott Caine
- EVP & COO
Jorge Calvachi
- Head of Global Market Insights
Lara Rice
- Director, Training and Customer Experience
Shanon Adams
- Chief Revenue Officer
Lawrence Wu
- Director, Market Research and Consumer Insights
Aaron Turner
- Director, Market Research and Consumer Insights
Gavin Lew
- Managing Director
Jonathan Weiser
- VP, Healthcare Practice Lead
Courtnie Hallendy
- Account Director
Cory Schwartz
- President
Henry Giddins, Jr.
- Sr. Director, Head of Consumer Insights and Analytics
Matt O’Mara
- Managing Director
Sarah Hickey
- Senior Director, Insights & Market Research
Jennifer LaPaugh
- Director, Global Market Research Insights
Tim Laake
- CMO
Sarah Eaton
- Consumer Insights
Dale Sanko
- Director, Consumer Insights
Joanne Ulnick
- CEO and Managing Principal
Steven Millman
- Senior VP, Research & Operations
Andy Davidson
- Senior Vice President, Global Data Solutions/Strategy
Melissa Sauter
- CEO
Duncan Lawrence
- Strategic Advisor
Amy Alfieri
- Research and Insights Manager
Joann Heck
- Director, Consumer Insights and Product Research
Bob Quigley
- Manager Global Consumer Insights
Stephen Griffiths
- Consumer & Market Intelligence
Arturo Fausto
- Cadillac Global Brand Research Lead
Sharon Sheremet
- Director, Global Market Research
Eric Villain
- Brand and Customer Experience Manager
Camille Nicita
- CEO
Sarah Phillips
- Vice President, Consulting
Leonard Murphy
- Executive Editor and Producer
Jamin Brazil
- Happy Market Research Podcast
IBM
Justin Graves
- Founder and CEO
Frank Forkin
- President, IPSOS RDA
Andy Lisoskie
- Qualitative Researcher
Mohit Gour
- Director, International Field Services
Heather Fitzgerald
- Data, Strategy, and Technology Executive Leader
Michelle Ruiz
- Senior Director, Consumer Insights
K-Z
Lynnette Cooke
- Global Research CEO
Anita Watkins
- Global Head of Qualitative
Michael McCune
- Manager, Market Research
Mike Mikunas
- Global Vice President, Commercial Insights and Analytics
Elaine Bageris
- Category Leadership Advisor
Joseph Robele
- Associate Consultant
Kristal Courter
- Director, Customer Insights
Merrill Dubrow
- President and CEO
MaritzCX
- Board Member
Brian Dundon
- Senior Vice President
Josh Emington
- Market Research & Consumer Insights Manager
Traci Montgomery
- Consumer Insights
Raj Manocha
- EVP at Delvinia
Barry Jennings
- Director of Consumer Insights
Bernard Brenner
- Senior Director, CMR Research and Insights
Kim Dedeker
- Chief Research Officer
Sydney Harris
- Manager, Global Brand & Consumer Marketing
Bryant Leech
- Director of Design Solutions
Audrey Tripp
- Account Manager
Rebecca Cohen
- Specialist, Client Development (Foodservice)
Harry Davidson
- Consumer Intelligence Manager
Paul Rossman
- Consumer Insights Manager
Don Golden
- CEO
Scott Stein
- VP, Client Solutions
Nihal Advani
- Founder and CEO
Andrea Joss
- VP, Research
Michael Hugo
- Director of Marketing, Analytics and Growth Strategy
Steve Schlesinger
- CEO
Rick McCrady
- Data, Research, & Block Executive
Marie Wolfe
- Consumer and Market Insights Director of Research
Scott Rozek
- Senior Partner
Alexis Mast
- Lead Market Research Analyst, Special Ops Team
Josh Goldfinch
- Director, B2B Consumer Insights
Scott Miller
- Group CEO
Dave Carruthers
- Founder & CEO
Dale DeBoer
- Associate Director, Insights Consulting
Jacci Weber
- Manager, Consumer Insights
Dan Rozek
- Shopper Insights Manager
Rogerio Monteiro
- Global Chief Client Officer
Ryan Barry
- CRO
Giving Opportunities
Master of Science in Marketing Research Board Fund
These funds are used to assist with hiring MSMR students to work on marketing research projects for partnering companies and community organizations. These funds also assist our program in supporting more marketing research projects for companies and organizations, and offering more paid opportunities to MSMR students while they are attending this master’s program. These funds also help support and strengthen our relationships with partnering companies who advise our curriculum and hire our marketing research graduates.
How to give
- Visit Make a Gift to MSU
- In the “Type Here to Search for Funds” field, type: “Master of Science in Marketing Research Board” and you will then see a green “add to cart” button. Add to cart.
- Leave the “select a college or program section” blank
- Add the amount in the “My Gift Cart” section and go to checkout
- Complete donation
John Gongos Memorial Scholarship Fund
The John Gongos Memorial Scholarship was established to promote the market research industry through the direct support of the MSMR program at Michigan State University. The scholarship was launched at the September 2012 MSMR Advisory Board Meeting.
How to give
- Visit Make a Gift to MSU
- In the “Type Here to Search for Funds” field, type: “John Gongos Memorial Scholarship Fund” and you will then see a green “add to cart” button. Add to cart.
- Leave the “select a college or program section” blank
- Add the amount in the “My Gift Cart” section and go to checkout
- Complete donation
About John Gongos
John Gongos was founder and CEO of Gongos Research, Inc. until his untimely death in 2012 at age 51.
Gongos, of Rochester Hills, formed the marketing research firm in 1991 and built it into a $23 million company serving companies such as Hallmark Cards Inc., Best Buy Co., General Motors Co. and Chrysler Group LLC.
In 2007, the company was first named to Inc. magazine’s list of the 5000 “Fastest Growing Companies in America.” It is among the Honomichl Top 50 U.S. marketing research organizations. Gongos received his B.S. in marketing at Miami University–Ohio and his MBA in marketing and quantitative analysis at the University of Cincinnati.
Although he was from the state of Ohio, John held a deep place in his heart for Michigan. John said, “Our experience has been that if young people can find a great job in a field that they like, they will stay here. People really want to stay here if they find the right company.” He created that kind of company, with a unique culture that made it very attractive to MSU grads.
John and his firm were instrumental in helping found the Broad Master of Science in Marketing Research program. Gongos, Inc. continues to be a key partner in serving on the advisory board, providing internships and full-time jobs to MSMR students, and being an advocate of the program. The initiative for this endowment was started by Matt O’Mara, an MSU MBA grad, with support from the marketing research community.
John was a man of great vision for his firm and the industry, and, perhaps more importantly, he was a man of true integrity. His vision was consistent with the principles of the MSMR program:
“Our industry has changed more in the last five years than in the 15 years prior to that… It will probably change even more in the next five years.”
Get Connected with Broad:
- Business College Complex
- 632 Bogue St
- East Lansing, MI 48824