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MSMRA Board

Our wonderful and diverse MSMRA Advisory Board members represent a cross-section of business, industry, strategic organizations, and industry associations. As leaders in their industry, they bring a broad spectrum of experiences and world-views that enrich our students’ learning experience.

Our dedicated board members have a passion for marketing research, a commitment to advancing the value of our work, a desire to improve the status of marketing researchers as senior strategists/advisors, and a willingness to help develop the next generation of business and marketing leaders.

We are committed to the highest excellence of the MSMRA program. As an advisory board member, you will be able to make an impact in different ways including: involvement in our thought leadership events; providing ad hoc marketing research projects; hosting our MSMRA student internships; or even sponsoring your employees to attend the MSMRA program. We truly appreciate the continuous support of and investment in our program. If becoming a member of the MSMRA Advisory Board interests you, please contact Jessica Richards.

MSMRA ADVISORY BOARD MEMBERS

Kerry Hecht
CEO & Founder at 10K Humans

Kate Ioas
Customer Insights at Abercrombie & Fitch Co

Kristal Courter
Senior Director, Consumer Insights at Accelerant Research

Jeff Pocklington
Active Discovery Champion at Active Discovery Nonprofit

Ray Fisher
Founding Partner & CEO of Aha! Online Qual Research

Scott Caine
President of Aimpoint Research

Remy Szykie
President of Ambitna

Kelly Jasper
EVP, Corporate Strategy & Innovation at AMC Global

Erin Russeck
Chief Research Officer at AMC Global

Lara Rice
Managing Director at Ascribe

Shanon Adams
Chief Operating Officer at AYTM

Lauren Mills
Account Management, Associate Director at AYTM

Tiffany Mullin
VP of Marketing at AYTM

Stephanie Vance
VP, Research & Client Enablement at AYTM

Andy Davidson
Head of Analytics & Data Strategy at Big Village

Arturo Fausto
Manager, Market Research at BlueCross BlueShield

Aaron Turner
Director of Marketing Research & Consumer Insights at BlueCross BlueShield

Gavin Lew
Managing Partner at Bold Insight

Jackie Ulaszek
Partner at Bold Insight

Jack Childress
Associate, Insight Practice Manager at Brunswick Group

Robert Moran
Partner at Brunswick Group

Jim Berling
Managing Director at Burke Institute

Jonathan Weiser
VP, Healthcare Research & Strategy at BuzzBack

Jorge Martinez-Bonilla
Senior Vice President & Partner at C+R Research

Gina Sus
Senior Vice President & Partner at C+R Research

Audrey Tripp
Quantitative Research Senior Analyst at C+R Research

Courtnie Hallendy
VP at Chadwick Martin Bailey

Loren Evans
Account Manager, Client Development, & Consumer Technology at Circana

Anna Stephens
Manager, Global Analytics at Circana

Richard Goldman
Founder & CEO at Competiscan

Paul Rossman
Director of Consumer Insights at Constellation Brands

Cory Schwartz
President & Founder of ConsumerQuest Inc.

Matt O’Mara
Managing Director of Cranbrook Search Consultants

Fred Freers
Market Insights Director at Cummins

Ivan Iazdi
Director, Business Development & Strategy at Cummins

Bryan Fitzsimmons
Director of Insights & Marketing Channel Strategy at Dawn Foods Global

Sarah Hickey
Senior Director, Insights & Market Research at Dawn Foods Global

Tim Laake
Chief Marketing Officer at Directions Research, Inc.

Stacey Wetterer
SVP of Talent at Directions Research, Inc.

Todd Collins
Director, Consumer Insights at Discover Financial Services

David Duganne
Senior Manager of Consumer Insights at DISH Network

Scott Stein
SVP, Managed Services at DISQO

Dan Snider
Managing Director, Customer Insights at Ducker Carlisle

Joanne Ulnick
Managing Principal at Ducker Carlisle

Steven Millman
Head of Global Research & Data Science at Dynata

Jason Mantel
Managing Director at Escalent

Melissa Sauter
CEO at Escalent

Maxmarie Wilmoth
COO & Corporate Secretary at Eye Square Inc

Rebecca Cohen
Manager, Channel & Customer Strategy at Fairlife, LLC

Amy Alfieri
Manager, Research & Insights at FedEx

Bob Quiqley
Manager, Global Consumer Insights at Ford Motor Company

Mike Raffle
Data Quality Manager at Ford Motor Company

Joseph Robele
Software Insights Specialist at Ford Motor Company

Rachel Royal
Global Head of People Analytics at Ford Motor Company

David Shepherd
Global Research Manager at Ford Motor Company

Mike Hegener
Associate Director- CX Research & Insights, Global Market Research at General Motors

Kathryn Radmacher
Brand Research Manager at General Motors

Eric Villain
Managing Director, Brand & Customer Experience at GfK

Marie Van Blaricum
Senior Director of Global Insights at Google

Leonard Murphy
Chief Advisor for Insights & Development at GreenBook

Jamin Brazil
Podcast Host at Happy Market Research

Kate Britt
Senior Research Lead at Human8

Camille Nicita
Managing Director North America & Managing Partner at Human8

Justin Graves
Founder & CEO of Infegy

Frank Forkin
President, Automotive USA at Ipsos

Andrew Lisoskie
Qualitative Research at Ipsos

Michelle Watson
Vice President, Talent Sourcing and Director at Ipsos

Garnette Weber
Co-Founder and CEO at itracks

Kathy Fitzpatrick
VP, Client Development at itracks

Heather Fitzgerald
SVP-Distribution Data, Business Intelligence, & Salesforce at Jackson

Michelle Ruiz
Managing Director, Consumer Insights at J.D. Power

Lindsay Clarke Baxter
VP, Reward Insights Americas & Global Programs at Kantar

Anita Watkins
Global Head of Qualitative, Innovation, and Solutions Learning at Kantar

Michael McCune
Senior Director, Commercial Analytics – Revenue Growth Management at Kellogg’s

Katrina Noelle
President at KNow Research

Jorge Calvachi
Director of Consumer Insights at La-Z-Boy Inc.

Merrill Dubrow
CEO at M/A/R/C Research

Brian Dundon
Senior Vice President at MarketVision Research

Tyler McMullen
President & CEO at MarketVision Research

Jacci Weber
Senior Insights Manager at Mars Petcare

Josh Emington
Insights Director at The Martec Group

Jennifer Kitchen
Strategy Execution Manager at Meijer

Jeff Nault
Director, Merchandise Services at Meijer

Bernard Brenner
Senior Director, Modern Work, Security/Compliance/Identity & Social Intelligence Research at Microsoft

Barry Jennings
Director, Cloud & Commercial Business Planning Insights at Microsoft

Dale DeBoer
Head of eCommerce Customer Research at MilliporeSigma

Mindy Weiss
Director, Consumer Insights & Research at National Football League (NFL)

Dan Bot
Senior Director, Strategic Insights at Optum

Harry Davidson
Business Intelligence Manager at Owens-Illinois

Doug Healy
Senior Director, Consumer Insights – Gatorade at PepsiCo

Meagan Jamieson
Manager Consumer Insights at Polaris

Don Golden
CEO of Precision Sample LLC

Joseph Wylie
Director, Global Supply at Precision Sample LLC

Lisa Speck
Independent Behavioral Data Specialist/Consultant at Qrious Insight

Nihal Advani
Founder & CEO of QualSights

Andrea Joss
Senior VP, Research at Quester

Raj Manocha
Chief Client Officer at Sago

Isaac Rogers
President at Sago

Steve Schlesinger
Executive Chairman at Sago

Miklos Kremser
Director of Marketing at Sawtooth Software

Kevin Srigley
President & CEO at Schmidt Market Research

Ari Popper
Founder & CEO of SciFutures

Cyril Benitah
SVP, North America Portfolio Planning at Stellantis

Dale Sanko
Senior Director, Experience Insights at Target

Scott Rozek
Owner & Senior Partner at Unisearch Partners Inc.

Steve Marasco
Head of Enterprise Modeling at USAA

Alexis Mast
Senior Business Strategy Analyst at USAA

Scott Miller
Board Member at Vision Critical

Josh Goldfinch
Director, Customer Insights at Verizon

Tom York
Research Director at Willis Towers Watson

Rogerio Monteiro
Global CCO at Worthix

Ryan Barry
President of Zappi

Mark Resnick
Senior Director of Business Development at Zappi

Maya Kantak
Senior Manager, Market Research at ZipRecruiter

Giving Opportunities

Master of Science in Marketing Research Board Fund

Supporting our students throughout their program is our priority. As such, our board funds are used to assist with hiring our MSMRA students to work on marketing research projects for partnering companies and community organizations. These funds also assist supporting more marketing research projects for companies and organizations, and offering more paid opportunities to our MSMRA students while they are attending this STEM master’s program.

How to give

  • Visit Make a Gift to MSU
  • In the “Type Here to Search for Funds” field, type: “Master of Science in Marketing Research Board” and you will then see a green “add to cart” button. Add to cart.
  • Leave the “select a college or program section” blank
  • Add the amount in the “My Gift Cart” section and go to checkout
  • Complete donation

John Gongos Memorial Scholarship Fund

The John Gongos Memorial Scholarship was established to promote the market research industry through the direct support of our MSMRA program at Michigan State University. The scholarship was launched at the September 2012 MSMRA Advisory Board Meeting.

How to give

  • Visit Make a Gift to MSU
  • In the “Type Here to Search for Funds” field, type: “John Gongos Memorial Scholarship Fund” and you will then see a green “add to cart” button. Add to cart.
  • Leave the “select a college or program section” blank
  • Add the amount in the “My Gift Cart” section and go to checkout
  • Complete donation

About John Gongos

John Gongos portrait

John Gongos was founder and CEO of Gongos Research, Inc. until his untimely death in 2012 at age 51.

Gongos, of Rochester Hills, formed the marketing research firm in 1991 and built it into a $23 million company serving companies such as Hallmark Cards Inc., Best Buy Co., General Motors Co. and Chrysler Group LLC.

In 2007, the company was first named to Inc. magazine’s list of the 5000 “Fastest Growing Companies in America.” It is among the Honomichl Top 50 U.S. marketing research organizations. Gongos received his B.S. in marketing at Miami University–Ohio and his MBA in marketing and quantitative analysis at the University of Cincinnati.

Although he was from the state of Ohio, John held a deep place in his heart for Michigan. John said, “Our experience has been that if young people can find a great job in a field that they like, they will stay here. People really want to stay here if they find the right company.” He created that kind of company, with a unique culture that made it very attractive to MSU grads.

John and his firm were instrumental in helping found the Broad Master of Science in Marketing Research and Analytics program. Gongos, Inc. continues to be a key partner in serving on the advisory board, providing internships and full-time jobs to MSMRA students, and being an advocate of the program. The initiative for this endowment was started by Matt O’Mara, an MSU MBA grad, with support from the marketing research community.

John was a man of great vision for his firm and the industry, and, perhaps more importantly, he was a man of true integrity. His vision was consistent with the principles of the MSMRA program:

“Our industry has changed more in the last five years than in the 15 years prior to that… It will probably change even more in the next five years.”