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COVID-19 Updates

Masters in Market Research Application Deadlines

We accept applicants on a “rolling calendar” basis, so interested MS in Market Research applicants are welcome to apply throughout the year to any of the three cohort options. The date listed for each option is the last day we accept applications, but we highly recommend applying prior to the deadline.

Apply Online Today

Checking Application Status

The best way to check the status of your application is to email Due to our rolling calendar admittance, please reach out to us at any time if you have a question, need assistance uploading documents or just want to know your application status.

Once you have submitted your application, you will gain access to the Graduate Education Student Portal, where you will also be able to check the current status at any given time.

Full-Time 100% Online Program

This full-time online 12-month program begins in January (spring semester) of each year. Please select SS22 as the semester in the application system.

Application Deadline: November 15th, 2021*(*Note: We can still consider applicants for the Full-Time 100% Online 2022 cohort past the November 15th deadline into the late November/early December time frame to best accommodate applicants seeking this study option. Please email any questions to

Part-Time 100% Online Program

The 20-month fully online program begins in May (summer semester) of each year. Please select US22 as the semester in the application system.

Application Deadline: March 1st, 2022 

Fall Full-Time Program

This full-time 12-month program begins in September (fall semester) of each year. Please select FS22 as the semester in the application system.

Application deadline: March 15th, 2022

Application Process

Steps to Apply

  1. Take the GMAT (preferred) or the GRE.
    • GMAT/GRE waivers: If you are a working professional with significant and/or relevant experience, you may be eligible to wave this requirement, please email and attach your resume and transcripts. If you received a 3.5 or higher cumulative GPA for your bachelor’s degree at MSU (or comparable university), the test requirement is automatically waived, and you may apply without a test score. If you have questions on which universities qualify, please email.
  2. Start your online application to the M.S. in Marketing Research program.
    • The application can be saved and edited so additional documents can be uploaded. The MSMR program code is 6057.
    • Attach the required documents to your application.
  3. Submit your application and pay the application fee.

After completing the first part of the online graduate school application, you will gain access to the Graduate Education Student Portal. This allows you to check your application status, send e-messages to the department, upload various required documents and request and check the status of your letters of recommendation.

Application Requirements

The Master of Science in Market Research program application includes the following components, which are described in further detail on this page:



Academic Statement of Purpose

GMAT or GRE Test Score

Letter(s) of Recommendation

English Language Proficiency Test Score (international applicants only)

Affidavit of Support and Financial Proof (international applicants only)


You can attach unofficial transcripts to the online application initially.

Official transcripts of all academic coursework completed in colleges and universities other than MSU must be provided to us directly from the institution(s) you attended and received before the application deadline.

If your transcripts are on file at MSU, additional official transcripts do not need to be requested.

Official transcripts that can be sent electronically can be emailed directly from your undergrad institution to: Hard copy transcripts can be mailed to the following address below. Please make sure to attach electronic copies of your transcripts to your MSMR application in addition to having hard copy documents mailed to MSU admissions:

Michigan State University
Office of Admissions
426 Auditorium Road
East Lansing, MI 48824

International Transcripts

Please have official transcripts and an attested degree copy (both in English and original language) sent directly from your university to MSU to have your application reviewed for admission.

Note: Additional resources and helpful information for international transfer students and applicants can be obtained on the MSU Office of Admissions International Application Checklist Page.


Submit a current resume highlighting your relevant market research education, work and other experiences. Please make sure to attach the resume to your application electronically.

Academic Statement of Purpose

The statement should describe your career goals and objectives and explain why you believe our master’s program in marketing research will help you achieve those goals and objectives. This statement should be no longer than two typed, double-spaced pages.

This section can be filled out in the online application or attached as a separate document. Note that the online graduate school application asks for an academic statement and a personal statement. We only ask for an academic statement—you may leave the personal statement section blank.

GMAT or GRE Test Score

GMAT Code for the M.S. in Marketing Research: QH0-5P-00 (Q-H-ZERO-FIVE-P-ZERO-ZERO)

GRE Code for Michigan State University: 1465


As noted at the top of this page, if you are a working professional with significant and/or relevant experience, please email and attach your resume and transcripts to see if this requirement is waived. If you received a 3.5 or higher cumulative GPA for your bachelor’s degree at MSU (or comparable university), the test requirement is automatically waived, and you may apply without a test score.

Letter(s) of Recommendation

When applying to the MSMR program, the application system will ask for 3 letters of recommendation as this feature is built into the applicant system. Applicants are welcome to submit one or more letters of recommendation to increase the competitiveness of their application if they choose. We certainly want to encourage all interested to apply to our program, so for those who would like all or part of this requirement waived please do the following:

  1. Please email your resume, transcripts, and academic statement to to request for 1 or more (up to all 3) of the letters of recommendation to be waived.
  2. If approved, applicants will be provided with the email addresses to enter into the the application system to receive generic approved letters of recommendation provided to complete their application.

For those providing their own letters of recommendation:

The letter(s) may be uploaded online via the online application. When logged into the portal you can provide the names and email addresses of your recommenders. The system will then send the recommender an automated message with directions to upload their letters.

Letters may also be emailed to us by a recommender. Letters can be sent to the following email address:

Letters may also be mailed or emailed to us. If a letter is being mailed directly to us, the letter must be written on department or business letterhead stationery. Letters can be sent to the following:

Michigan State University
Department of Marketing
Business College Complex
632 Bogue St Rm N370
East Lansing, MI 48824

English Language Proficiency Test (international applicants)

The ability to understand and communicate English well is essential for all students in Broad master’s programs. Therefore, proficiency in reading, writing, and speaking English are necessary. Strong English language skills must be acquired prior to the beginning of classes.

The English competency tests (TOEFL, IELTS, PTE A, etc.) are designed to give graduate program admissions committees information to judge the potential for success. A reasonable level of English competency (reading, listening, speaking, and writing) is important for success in the nationally competitive MSU graduate education environment. Applicants without native fluency in English must fulfill proficiency requirements as part of their admission to the Broad College.

The Broad College requires applicants to provide a Test of English as a Foreign Language (TOEFL) score, an International Language Testing System (IELTS) score, or a Pearson Test of English Academic (PET A) score. The admissions committee will consider a candidate’s highest total score (and the sections associated with the highest score total).

Minimum Acceptable Scores

Candidates with scores below these minimums might not be accepted into the program.

  • 250 on computer version of the TOEFL exam
  • 100 on iBT (Internet-Based Test) TOEFL exam
  • 7 on the IELTS exam
  • 70 on the PTE


Test takers should use the Michigan State University institution code 1465 and 02 for the department code to send TOEFL scores electronically to MSU.

MSU does not accept the Institutional TOEFL – a test taken at any site other than an official testing center and not scored by the TOEFL administration.


All IELTS scores must be received hard copy, as MSU Admissions does not accept electronic IELTS scores. Here are helpful steps to send your IELTS score to MSU:

Paper Score Delivery

Test takers have two choices when requesting scores to be sent paper copy to MSU:

  1. They can choose the institution(s) where they want their scores sent at the time they register for the test:
    • There is a pull-down menu they use to select the school(s) (see below). The selection must say (POSTAL) next to the institution name.
    • If they do not see the institution listed in the pull-down menu, they can manually type the information in the blank fields.
  2. They can wait until they receive their score results:
    • They need to contact the test center where they took the test and ask them to send the results to the institution(s) of their choice. They must provide the test center with the institution name, department (if applicable) and mailing address. Please use this address information for mailing IELTS test results:

      Michigan State University
      Office of Admissions
      426 Auditorium Road
      East Lansing, MI 48824

English Language Proficiency Waiver Policy

The English language proficiency requirement may be waived for applicants with:

  • A bachelor’s degree earned in the U.S. (or other English-speaking country). If a copy of the (old) English language competency scores is available, please send to admissions. The B.A. or B.S. program should be a regular four-year degree with the majority of credits earned in the U.S. (or other English-speaking country), not 100 percent online, not an “experiential” degree that is based on credit for life experiences and not earned at a branch campus in a non-English-speaking country.
  • A bachelor’s degree earned at MSU, the majority of credits earned while on our campus.
  • A master’s degree earned at an AAU institution on a U.S. campus. It is helpful if English language competency scores from admission to that program are included (even if old) for the student’s admission into the master’s program.

Affidavit of Support and Financial Proof (international applicants only)

The Affidavit of Support and Financial Proof is not required at the time of application for admission. However, many applicants find it convenient to submit this form with their application. Please note that if you are admitted to the MSMR program, you must submit this document within 14 days of admission to obtain your student visa.

Affidavit of Support

Start (or return to) your application.

Apply today to the Master’s in Marketing Research program at Broad.