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Admissions Questions

  • Do you accept GRE scores?

    Yes. We will accept GRE scores; however, GMAT scores are preferred.

  • What is the average GMAT or GRE score?

    The average GMAT score for successful applicants is 630. The average GRE score includes line scores of 155 in both the verbal and quant categories for a total score of 310 (or higher).

    Applicants with significant relevant experience (primarily for the online program) can inquire about a GMAT waiver by emailing msmr@broad.msu.edu. Applicants with a 3.5 or higher undergrad GPA from MSU (or an equivalent U.S. institution) may have the GMAT/GRE waived. Please send your resume and unofficial undergraduate transcripts to msmr@broad.msu.edu when inquiring about test waivers.

  • What is the average GPA of applicants accepted into the MSMRA program?

    We accept GPAs in the 3.0 range. Typically, those accepted have approximately a 3.5 GPA.

  • How many students are admitted to the program per cohort?

    The average class size is 25-35 students per cohort.

  • What is the application deadline?

    2025 Fall Full-Time On-Campus Program: April 1st, 2025.

    2025 Part-Time 100% Online Program: May 1st, 2025.

    2026 Full-Time 100% Online Program: October 1st, 2025.

  • Where do I mail application materials?

    Most documents can be emailed to msmr@broad.msu.edu.

    More information on official transcripts:

    Official transcripts that can be sent electronically can be emailed directly from your undergrad institution to: msmr@broad.msu.edu. Hard copy transcripts can be mailed to the following address below. Please make sure to attach electronic copies of your transcripts to your MSMRA application in addition to having hard copy documents mailed to MSU admissions:

    Michigan State University
    Office of Admissions
    426 Auditorium Road
    East Lansing, MI 48824

    Note: most materials can be uploaded into the Graduate Education Student Portal.

  • I already have a master’s degree and/or significant or relevant work experience. Does the GMAT or GRE requirement apply to me?

    Please email your transcripts and resume to msmr@broad.msu.edu to determine if this requirement would apply to your application.

  • Does the program grant international students “conditional admissions”?

    No. We do not offer any student conditional admission to the program.

  • International Applicant Common Questions (WES, English Language Test, Transcripts, etc.)

    International Applicant Common Questions, please consider this your response if you are sending us these questions:

    • We do not waive application fees; these are charged by the MSU Office of Admissions to all applicants. You must have either a four-year bachelor’s degree or a three-year bachelor’s degree and a two-year master’s degree to apply to this program; there are no waivers for work experience for degree requirements.
    • If you attended undergrad outside the US, you must provide an English Language test score and GMAT/GRE test score in the acceptance range to be competitive for this program. There is no waiver for this requirement.
    • If you completed your undergraduate degree at an institution in the United States, you do not need to provide an English Language test score, and if your GPA was above 3.5, you do not need to provide a GMAT/GRE score. If your GPA was below a 3.5, a GMAT/GRE score is recommended to be most competitive.
    • MSU admissions do not accept “WES” transcript reviews; please follow the MSMRA checklist located on our MSMRA Application Checklist for guidance on providing official transcripts.
      • If you graduated with your bachelors degree from an institution within United States, please have that university send your transcripts to MSU Admissions electronically (admins@msu.edu).
      • If you graduated with your bachelors degree from an International university outside of the US, you must have hard copy transcripts and certified degree copies in sealed envelopes in both English and original language mailed to MSU Admissions: https://admissions.msu.edu/contact-us.
    • We do not have funding available through this program, if you are seeking funding options, please contact the MSU Office of Financial Aid: https://broad.msu.edu/masters/marketing-research/tuition/. We will let students accepted for the program know as hourly student worker roles become available for those seeking working opportunities while studying in this program. We do not have graduate assistantships available through our program, students can pursue other graduate assistantship opportunities around MSU while studying in our program if they choose.
  • Do you require an undergraduate degree in marketing or business?

    No. Diverse backgrounds are encouraged. Common non-business majors include advertising, psychology and social sciences.

Program Questions

Tuition & Financial Aid

Admitted Student Questions