Admissions Questions
- Do you accept GRE scores?
Yes. We will accept GRE scores; however, GMAT scores are preferred.
- What is the average GMAT score?
The average GMAT score for successful applicants is 630. The average GRE score includes line scores of 155 in both the verbal and quant categories for a total score of 310 (or higher).
Applicants with significant relevant experience (primarily for the online program) can inquire about a GMAT waiver by emailing msmr@broad.msu.edu. Applicants with a 3.5 or higher undergrad GPA from MSU (or an equivalent U.S. institution) may have the GMAT/GRE waived. Please send your resume and unofficial undergraduate transcripts to msmr@broad.msu.edu when inquiring about test waivers.
- What is the average GPA of applicants accepted into the MSMR program?
We accept GPAs in the 3.0 range. Typically, those accepted have approximately a 3.5 GPA.
- How many students are admitted to the program per cohort?
The average class size is 35-40 students per cohort.
- What is the application deadline?
2021 Fall Full-Time Program: July 11, 2021 (for applicants located in the US, the fully international processing period has closed)
2022 Full-Time 100% Online program: October 1, 2021
2021 Part-Time 100% Online Program: March 15th, 2022
- Where do I mail application materials?
Most documents can be emailed to msmr@broad.msu.edu.
More information on official transcripts:
Official transcripts that can be sent electronically can be emailed directly from your undergrad institution to: msmr@broad.msu.edu. Hard copy transcripts can be mailed to the following address below. Please make sure to attach electronic copies of your transcripts to your MSMR application in addition to having hard copy documents mailed to MSU admissions:
Michigan State University
Office of Admissions
426 Auditorium Road
East Lansing, MI 48824Note: most materials can be uploaded into the Graduate Education Student Portal.
- I already have a master’s degree and/or significant or relevant work experience. Does the GMAT or GRE requirement apply to me?
Please email your transcripts and resume to msmr@broad.msu.edu to determine if this requirement would apply to your application.
- Does the program grant international students “conditional admissions”?
No. We do not offer any student conditional admission to the program.
- Do you require an undergraduate degree in marketing or business?
No. Diverse backgrounds are encouraged. Common non-business majors include advertising, psychology and social sciences.
Program Questions
- When does the spring full-time online program begin?
The spring full-time option begins in January (spring semester) each year.
- When does the fall full-time program begin?
The fall full-time option begins in fall semester and graduates after the following summer semester.
- Is there a fully online version of the MSMR program?
Yes, we offer 12 months full-time online or 20 months part-time online
- When does the part-time online program begin?
The part-time online program begins in May (summer semester) each year.
- Is marketing research a “STEM” field?
Marketing Research is not currently identified by the US Department of Education as a “STEM” field. Our international students upon graduation can work in the U.S. using OPT (Optional Practical Training) for 12 months post graduation. Many of our students obtain sponsorship 3–6 months after graduation (within the OPT period) and continue to work successfully in the U.S. for years following their graduation from our program.
- How can I learn more about the experiences of prior students?
View our Student Blog page to hear from MSMR students and graduates.
- How much money can I make with a career in marketing research?
Visit our Careers & Outcomes page to learn more about the prospects for marketing research professionals.
Tuition & Financial Aid
- How much does the program cost?
Please see our Tuition and Financial Aid page for the most up-to-date information regarding MSMR program tuition and fees. The amount listed includes tuition, statistical software and textbooks. The total cost is billed in block tuition format and is paid in equal installments at the beginning of each semester.
- Can I apply for scholarships?
Yes. Please visit our Tuition and Financial Aid page for resources regarding scholarships.
Admitted Student Questions
- When will I receive my official acceptance from MSU’s Office of Admissions?
The Office of Admissions begins sending out official acceptance packets in October for the spring full-time online program, in July for the fall full-time program, and in March for the part-time online program (summer semester start date).
- When do classes start?
See the Academic Calendar on the Registrar’s website for semester start dates.
- Do I have to register for classes?
No. We enroll you in all of your classes. We will inform you as soon as you have been enrolled so that you may access your course schedule and student billing information.
- Do I need to buy textbooks?
The cost of textbooks is built into the tuition price listed, we distribute ebooks at the beginning of each semester to all students. A few courses still have hard-copy books and for the online students those text books are mailed directly from the MSU Bookstore to your preferred address.
- What kind of laptop do I need?
We recommend a Windows-based computer, but a Mac is also acceptable.
- Where can I find information on housing while I study at MSU?
Owen Hall is located across Bogue Street from the Business College Complex and offers housing to MSU graduate students.
Get Connected with Broad:
- Business College Complex
- 632 Bogue St
- East Lansing, MI 48824