Admissions Questions
- Do you accept GRE scores?
Yes. We will accept GRE scores; however, GMAT scores are preferred.
- What is the average GMAT score?
The average GMAT score for successful applicants is 630. The average GRE score includes line scores of 155 in both the verbal and quant categories for a total score of 310 (or higher).
Applicants with significant relevant experience (primarily for the online program) can inquire about a GMAT waiver by emailing msmr@broad.msu.edu. Applicants with a 3.5 or higher undergrad GPA from MSU (or an equivalent U.S. institution) may have the GMAT/GRE waived. Please send your resume and unofficial undergraduate transcripts to msmr@broad.msu.edu when inquiring about test waivers.
- What is the average GPA of applicants accepted into the MSMR program?
We accept GPAs in the 3.0 range. Typically, those accepted have approximately a 3.5 GPA.
- How many students are admitted to the program per cohort?
The average class size is 30 students per cohort.
- What is the application deadline?
2020 online program: April 15, 2020* (extended due to COIVID-19)
2020 fall full-time program: May 1, 2020* (extended due to COIVID-19)
2021 Spring full-time program: October 1, 2020 - Where do I mail application materials?
Please mail application materials to the following address:
Department of Marketing
Business College Complex
632 Bogue St Rm N370
East Lansing, MI 48824
Attn: Jessica RichardsNote: most materials can be uploaded into the Graduate Education Student Portal.
- I already have a master’s degree and/or significant or relevant work experience. Does the GMAT or GRE requirement apply to me?
Please email your transcripts and resume to msmr@broad.msu.edu to determine if this requirement would apply to your application.
- Does the program grant international students “conditional admissions”?
No. We do not offer any student conditional admission to the program.
- Do you require an undergraduate degree in marketing or business?
No. Diverse backgrounds are encouraged. Common non-business majors include advertising, psychology and social sciences.
Program Questions
- When does the spring full-time program begin?
The spring full-time option begins in January (spring semester) each year.
- When does the fall full-time program begin?
The fall full-time option begins in fall semester and graduates after the following summer semester.
- Is there a fully online version of the MSMR program?
Yes. Please visit our page on the MSMR 20-month online program to learn more.
- When does the online program begin?
The online program begins in May (summer semester) each year.
- Is marketing research a “STEM” field?
Our international students upon graduation can work in the U.S. using OPT (Optional Practical Training) for 12 months post graduation. Many of our students obtain sponsorship 3–6 months after graduation (within the OPT period) and continue to work successfully in the U.S. for years following their graduation from our program. Marketing research is not currently a STEM field, though when the STEM categories are re-evaluated by the Department of Education in 2020 that could change.
- How can I learn more about the experiences of prior students?
View our Student Blog page to hear from MSMR students and graduates.
- How much money can I make with a career in marketing research?
Visit our Careers & Outcomes page to learn more about the prospects for marketing research professionals.
Tuition & Financial Aid
- How much does the program cost?
Please see our Tuition and Financial Aid page for the most up-to-date information regarding MSMR program tuition and fees. The amount listed includes tuition, statistical software and textbooks. The total cost is billed in block tuition format and is paid in equal installments at the beginning of each semester.
- Can I apply for scholarships?
Yes. Please visit our Tuition and Financial Aid page for resources regarding scholarships.
Admitted Student Questions
- When will I receive my official acceptance from MSU’s Office of Admissions?
The Office of Admissions begins sending out official acceptance packets in October for the spring full-time program, in July for the fall full-time program, and in March for the online program (summer semester start date).
- When do classes start?
See the Academic Calendar on the Registrar’s website for semester start dates.
- Do I have to register for classes?
No. We enroll you in all of your classes. We will inform you as soon as you have been enrolled so that you may access your course schedule and student billing information.
- Do I need to buy textbooks?
No. The cost of textbooks is built into the tuition price listed. We distribute textbooks at the beginning of each semester. For the online program, some textbooks will be mailed directly to your home.
- What kind of laptop do I need?
We recommend a Windows-based computer, but a Mac is also acceptable.
- Where can I find information on housing while I study at MSU?
Owen Hall is located across Bogue Street from the Business College Complex and offers housing to MSU graduate students.
Get Connected with Broad:
- Business College Complex
- 632 Bogue St
- East Lansing, MI 48824