skip to main content

COVID-19 Updates

profile photo

Jessica Richards

Director of M.S. in Marketing Research Program
Department: Marketing
North Business Building
632 Bogue St Rm N345
East Lansing, MI 48824
Phone: (517) 884-1669
  • Biography
    Jessica Richards holds a Master of Business Administration with nearly 20 years of business and leadership experience. Before becoming Program Director, Jessica previously Jessica co-managed several multi-million-dollar Verizon Wireless locations, and dual-department operations for the Marketing and Supply Chain Departments at the Eli Broad College of Business. She has also led recruiting, career development, and marketing for Michigan Army National Guard, primarily assisting new soldiers and officers. Jessica also achieved the rank of Staff Sergeant in the Michigan Army National Guard and is a military combat service veteran who served overseas during Operation Iraqi Freedom and Operation Enduring Freedom as a Military Police Officer. Jessica was awarded the Global War on Terrorism Expeditionary and Service Medals and is decorated with many national awards from her eight years of honorable service.

Related News:

Three Broad master’s programs ranked in Top 20 
The 2021 TFE Times rankings consistently place MSU's business programs among the best graduate offerings nationally.
Insights Association honors Broad marketing faculty member 
Michael Brereton, fixed-term faculty, is now a Laureate, the highest merit in the industry group’s certificate program.
Broad master’s programs ranked highly by TFE Times 
In the 2020 rankings, three master’s programs have been ranked in the top 20 nationally.
From goat yoga to glass packaging, marketing research students get involved 
The #1 ranked M.S. in Marketing Research program is a win-win for students and businesses.
Partnership with leading marketing research tech firm boosts Broad College MSMR program  
By partnering with AYTM, the Broad College can offer students access to its sophisticated research automation tools