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Jessica Richards

Director of M.S. in Marketing Research Program
Department: Marketing
Minskoff Pavilion
651 N Shaw Ln Rm M100U
East Lansing, MI 48824
Phone: (517) 884-1669
  • Biography
    Jessica Richards is the Senior Masters Program Director of the #1 ranked Master of Science in Marketing Research Program. She holds a Master of Business Administration with over 20 years of business and leadership experience. Before her current role, Jessica managed administration for both the Marketing and Supply Chain departments at the Eli Broad College of Business. Preceding her time at MSU, Jessica co-managed several multi-million-dollar Verizon Wireless locations. She has also led recruiting, career development, and marketing for The Michigan Army National Guard, primarily assisting new soldiers and officers. Jessica also achieved the rank of Staff Sergeant in the Michigan Army National Guard and is a military combat service veteran who served overseas during Operation Iraqi Freedom and Operation Enduring Freedom. Jessica was awarded the Global War on Terrorism Expeditionary and Service Medals and is decorated with many national awards due to her eight years of honorable service.
  • Education
    Masters Master of Business Administration 2013, The University of Phoenix Arizona
    Bachelors Bachelor of Science in Business Administration and Management 2011, The University of Phoenix Arizona
    Associates Associate of Science, Business/Commerce, General 2008, Lansing Community College
  • Awards
    • 2021 Broad College Distinguished Staff Award
      Highly recognized and selected as the recipient of the prestigious Broad College
      Distinguished Staff Member Award for all 2021, similar to receiving the "Employee of the
      Year" award.
  • Media Mentions

Related News:

Broad College among top 10 for Best Online Master’s in Business Programs 
The 2022 U.S News & World Report ranking puts MSU at No. 7 among U.S. public schools, covering three Broad programs.
Three Broad master’s programs ranked in Top 20 
The 2021 TFE Times rankings consistently place MSU's business programs among the best graduate offerings nationally.
Insights Association honors Broad marketing faculty member 
Michael Brereton, fixed-term faculty, is now a Laureate, the highest merit in the industry group’s certificate program.
Broad master’s programs ranked highly by TFE Times 
In the 2020 rankings, three master’s programs have been ranked in the top 20 nationally.
From goat yoga to glass packaging, marketing research students get involved 
The #1 ranked M.S. in Marketing Research program is a win-win for students and businesses.
Partnership with leading marketing research tech firm boosts Broad College MSMR program  
By partnering with AYTM, the Broad College can offer students access to its sophisticated research automation tools