Ayalla Ruvio

Dr. Ayalla Ruvio is an applied consumer behavior researcher who explores the psychology of consumers' shopping behaviors. She focuses on issues such as identity and consumption, material vs. experiential consumption, loyalty rewards programs, retail trends, and consumer arrogance. Her research has been published in refereed journals, including the Harvard Business Review, the International Journal of Research in Marketing, the Journal of the Academy of Marketing Science, the Journal of Product Innovation Management, the Journal of Business Research, and Leadership Quarterly. She is the co-author of the "Consumer Behavior" textbook, co-editor of the book "Identity and Consumption e2" and the volume on "Consumer Behavior" in the International Encyclopedia of Marketing. Prior to joining the Broad College faculty, she was an assistant professor at the University of Haifa and Temple University and a visiting professor at the University of Michigan. Her research has been featured in numerous media outlets all over the world, including CNN, TODAY show, Good Morning America, TIME magazine, The New York Times, Forbes, Consumer Reports, The Daily Telegraph, The Atlantic, The Telegraph, and the Toronto STAR among others.

Morgeson, F. V., Sharma, U., Wu, X., Pansari, A., Ruvio, A., & Hult, T. (2023). Surviving the Crash: Do Customer-Company Relationships Mitigate the Negative Effects of Stock Market Crashes on Firm Stock Market Performance?. Journal of Academy of Marketing Science.   https://link.springer.com/article/10.1007/s11747-023-00947-1Ruvio, A. & Iacobucci, D. (2023). Consumer Behavior and Insights. Wiley Publications
Ruvio, A., Morgeson, F. and Clobes A. (2023). What Do Your Customers Want in 2023? Harvard Business Review. https://hbr.org/2023/01/what-do-your-customers-want-in-2023Ruvio, A. and Ofstein, L. (2022). How Small Businesses Can Attract Holiday Shoppers in a Downturn. Harvard Business Review. https://hbr.org/2022/12/how-small-businesses-can-attract-holiday-shoppers-in-a-downturn Ruvio, A. and Morgeson, F. (2022). Are You Being Quiet Fired?. Harvard Business Review. https://hbr.org/2022/11/are-you-being-quiet-fired Ruvio, A., Bagozzi, R., Hult, T. & Spreng, R. (2020). Bragging, inflated self-worth, and superiority: A focus on consumer arrogance. Journal of Academy of Marketing Science.
https://link.springer.com/article/10.1007/s11747-020-00725-3

Bagozzi, R., Ruvio, A. & Xie, C. (2020). The material self. International Journal of Research in Marketing.
https://www.sciencedirect.com/science/article/abs/pii/S016781162030029X
Chaplin, N.L, Lowrey, T., Ruvio, A. Shrum, L.J. & Vohs, K. D. (2020). Age Differences in Children's Happiness from Material Goods and Experiences: The Role of Memory and Theory of Mind. International Journal of Research in Marketing, 37.
https://www.sciencedirect.com/science/article/abs/pii/S0167811620300045
Mangus, S. & Ruvio A. (2019). Do opposites attract? Assimilation and differentiation as relationship building strategies. Journal of Personal Selling & Sales Management.39(1), 60-80.
Ruvio, A. & Belk, R. (2018). Strategies of the extended self: the role of possessions in transgenders’ conflicted selves. Journal of Business Research, 88, 102-110.Dose, D., Walsh, G., Ruvio, A. & Segev, S. (2018). Investigating links between cultural orientation and culture outcomes: Immigrants from the former Soviet Union to Israel and Germany. Journal of Business Research, 82, 281-289.Ruvio, A. & Shoham, A. (2016). “Consumers’ arrogance: Cross cultural and sub-cultural conceptualization of consumers’ aspiration for superiority.” Journal of Business Research. 69 (10), 3989–3997.

Ruvio, A., Somer, E. & Rindfleisch, A. (2014). “When bad gets worse: The amplifying effect of materialism on traumatic stress following terrorist attacks.” Journal of Academy of Marketing Science. 42 (1), 90-101.

Ruvio, A., Shoham, A., Vigoda, E. & Schwabsky, N. (2014).  “Organizational innovativeness: Construct development and cross-cultural validation.” Journal of Product Innovation Management. 31 (5), 878–1124.
Ruvio, A., Somer, E., & Rindfleisch, A. (2013). When bad gets worse: the amplifying effect of materialism on traumatic stress and maladaptive consumption. Journal of the Academy of Marketing Science, 1-12.Ruvio, A. A., & Belk, R. W. (Eds.). (2013). The Routledge Companion to Identity and Consumption. Routledge.Ruvio, A., Gavish, Y., & Shoham, A. (2013). Consumer's doppelganger: A role model perspective on intentional consumer mimicry. Journal of Consumer Behaviour, 12(1), 60-69.Bagozzi, R. and Ruvio, A. (Eds.) (2011). Consumer Behavior, International Encyclopedia of Marketing. John Wiley & Sons Ltd.Segev, R., Shoham, A., & Ruvio, A. (2012). What Does this Gift Say about Me, You, and Us? The Role of Adolescents"™ Gift Giving in Managing their Impressions among their Peers. Psychology & Marketing, 29(10), 752-764.Shoham, A., Vigoda-Gadot, E., Ruvio, A., & Schwabsky, N. (2012). Testing an organizational innovativeness integrative model across cultures. Journal of Engineering and Technology Management, 29(2), 226-240.Hirschman, E. C., Ruvio, A. A., & Touzani, M. (2011). Breaking bread with Abraham"™s children: Christians, Jews and Muslims"™ holiday consumption in dominant, minority and diasporic communities. Journal of the Academy of Marketing Science, 39(3), 429-448.Ruvio, A. A., & Shoham, A. (2011). Aggressive driving: A consumption experience. Psychology & Marketing, 28(11), 1089-1114.Ruvio, A. A., & Shoham, A. (2011). A multilevel study of nascent social ventures. International Small Business Journal, 29(5), 562-579.Ruvio, A., & Shoham, A. (2007). Innovativeness, exploratory behavior, market mavenship, and opinion leadership: An empirical examination in the Asian context. Psychology & Marketing, 24(8), 703-722.Ruvio, A., Rosenblatt, Z., & Hertz-Lazarowitz, R. (2010). Entrepreneurial leadership vision in nonprofit vs. for-profit organizations. The Leadership Quarterly, 21(1), 144-158.Ruvio, A. (2008). Unique like everybody else? The dual role of consumers' need for uniqueness. Psychology & Marketing, 25(5), 444-464.Ruvio, A., Shoham, A., & Brencic, M. M. (2008). Consumers' need for uniqueness: short-form scale development and cross-cultural validation. International Marketing Review, 25(1), 33-53.Shoham, A., & Ruvio, A. (2008). Opinion leaders and followers: A replication and extension. Psychology & Marketing, 25(3), 280-297.