Pansari Anita and V. Kumar (2018), “Customer Engagement Marketing”, in Customer Engagement Marketing
Gupta Shaphali, Anita Pansari and V. Kumar (2018), “Global Customer Engagement,” Journal of International Marketing
Pansari Anita and V. Kumar (2017), “Customer Engagement- The Construct, Antecedents and Consequences,” Journal of the Academy of Marketing Science.
Kumar, V. and Anita Pansari (2016),"Competitive Advantage through Engagement," Journal of Marketing Research.
Kumar, V. and Anita Pansari (2016), “National Culture, Economy, and Customer Lifetime
Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global
Retailer”, Journal of International Marketing
Kumar, V. and Anita Pansari (2015),"Measuring the Benefits of Employee Engagement." MIT
Sloan Management Review
Kumar, V. and Anita Pansari (2015), “Aggregate -Level and Individual Level Customer Lifetime Value.” in Handbook of Customer Equity.
Kumar, V. and Anita Pansari (2014), "The Construct, Measurement, and Impact of Employee Engagement: a Marketing Perspective." Customer Needs and Solutions
Roy, S. and Anita Pansari (2014), “Owner or Endorser? Investigating the Effectiveness of Celebrity Owners of Sports Teams as Endorsers”. International Journal of Sports Marketing and Sponsorship.
