MBA students naturally model the skills/abilities of entrepreneurship, but to date, they consider that skillset’s utility limited to only startups and future business owners. We believe the entrepreneurial mindset is a foundational piece of the innovation and design thinking work that already exists in MBA. As entrepreneurship continues to grow in popularity across our university, the Broad College emerged as the leader in this space at MSU, and we are immensely proud to connect these new resources and curriculum to MBA students moving forward. This concentration will provide the academic frameworks needed to have a baseline understanding of entrepreneurship.
Appropriate techniques required to recognize new venture opportunities. Develop and evaluate ideas to determine whether they could become a viable new venture.
Choose 9 credits from the courses below:
Management of information system projects. Management of project scope, time, cost and quality. Optimization of project resources. Planning and control of projects. Program and portfolio management. Consulting issues for effective project management. Waterfall, lean and agile methodologies are discussed.
Strategic management control systems and accounting data supporting the design, implementation, monitoring, and continuous assessment of business strategies. Emerging risks and opportunities are also evaluated.
Identifying corporate strategies to help manage business, financing, and competitive risks. Case studies.
Introduction to the financing and valuation of entrepreneurial startups, venture capital and private equity. How to prepare a successful business plan to raise financing from venture capitalists. Structuring venture capital and private equity deals.
Advanced topics in the financing of entrepreneurial startups, venture capital and private equity. Valuation for entrepreneurial startups, venture capital and private equity, and institutions. Corporate venture capital. Venture capital investing and fundraising. Private equity investments. Sale of venture capital-backed entrepreneurial firms, and initial public equity offerings.
Human resource management functions performed by all managers. Design, administration, and evaluation of human resource activities. Needs assessment, program implementation and evaluation, information management and decision support, and international human resource management.
Assessing knowledge, skills, and abilities within the organization. Matching future employee skill needs with appropriate learning strategies. Linking employee knowledge, skills, and abilities with overall organizational strategies.
Development of leadership abilities through readings and laboratory application.
Issues related to role of leadership in the change process. Emphasis on the need for and execution of a change in strategy.
Strategy development and execution as a process. Identification of issues that both impede and improve the likelihood of successful strategies.
Collection and analysis of marketing research data for marketing decision making. Focuses on marketing research methods for data collection and introductory data analysis.
Traditional and emerging research tools that organizations use to capture the voice of the customer. Application of behavioral science research in developing deep understanding of customers that can be used in developing marketing strategies, including segmentation, positioning, branding, advertising, customer satisfaction and loyalty.
Design, management, and integration of pricing into the marketing mix and the revenue yield strategies of the firm. Analytic, empirical and simulation approaches to pricing.
Development of new products ideas for service firms and physical good manufacturers using voice of the customer approaches, leveraging ideas from channel partners, and from frontline employees. Fuzzy front end of the innovation process.
Brand strategy consumer and customer analysis, competitive brand analysis and brand planning.
New product development processes for service firms and physical good manufacturers. Execution of the product development stages and gates with a focus on concept testing, assessing project risks, and business case development.
Brand strategy analysis, planning and development.
Fundamentals of online marketplace. Analysis of online consumer behavior and corporate digital marketing strategy, including online advertisement, search engine marketing, and social media strategy. Introduction to web analytic tools, online advertising platforms and social media analysis tools.
Classroom and field experience in digital marketing with a focus on the development, assessment, and optimization of paid search campaigns. Problem recognition, strategy development, deployment, assessment, revision, client report.