skip to main content
profile photo

Ahmet Kirca

Associate Professor
Department: Marketing
North Business Building
632 Bogue St Rm N464
East Lansing, MI 48824
Phone: (517) 432-6392
Department: MSU-CIBER (International Business Center)
  • Biography
    Ahmet H. Kirca is Associate Professor of International Business and Marketing at the Department of Marketing in the Broad College of Business at Michigan State University. Currently, he also serves as the Director of the International Business Center (IBC) and Center of International Business Research (MSU-CIBER). He earned his Ph.D. degree in International Business from the University of South Carolina, Columbia. Prior to joining MSU in 2006, he worked as Assistant Professor of International Business at the George Washington University in Washington, DC.  

     Professor Kirca’s research focuses on international business, marketing strategy and supply chain management with a special emphasis on firm internationalization, innovation, organizational culture, and applied meta-analysis. He has published or forthcoming articles in top academic journals including the Academy of Management Journal, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Management, Journal of Retailing, International Journal of Research in Marketing, and Journal of World Business, among others. He also serves on the editorial boards of several major journals in the international business and marketing fields. Kirca teaches international business, marketing and supply chain management courses in various undergraduate and graduate programs at MSU. He also offers workshops and seminars on applied meta-analytic techniques.  

    Prior to joining academia, Professor Kirca had substantial industry experience in textile and tourism industries in Turkey. A native of Turkey, he fluently speaks English, French, and Italian languages. I also have some knowledge of Spanish and Japanese.

  • Education
    Ph.D. International Business 2004, University of South Carolina
  • Publications
    Good, Valerie, Doug Hughes, Ahmet H. Kirca, and Sean McGrath (2022) “Exploring the Relationship Between Intrinsic Motivation, Extrinsic Incentives, and Salesperson Performance: A Meta-Analysis,” Journal of the Academy of Marketing Science, 50 (3), 586-614.
    Kirca, Ahmet H., Praneet Randava, Berk M. Talay, and Billur M. Akdeniz (2020), “The Interactive Effects of Product and Brand Portfolio Strategies on Brand Performance: Longitudinal Evidence from the U.S. Automotive Industry," International Journal of Research in Marketing, 37 (2), 421-439.

    Pravin Nath. Ahmet H. Kirca, Saejoon Kim, and Trina L. Andras (2019), “The Effects of Retail Banner Standardization on the Performance of Global Retailers,” Journal of Retailing, 95 (3), 30-46.
    Rubera, Gaia and Ahmet H. Kirca (2017), “You Gotta Serve Somebody: The Effects of Firm Innovation on Customer Satisfaction and Firm Value” Journal of Academy of Marketing Science, 45 (5): 741-761.
    Talay, Berk, Billur Akdeniz, and Ahmet H. Kirca (2017), “When Do the Stock Market Returns to New Product Preannouncements Predict Product Performance? Empirical Evidence from the U.S. Automotive Industry” Journal of Academy of Marketing Science, 45 (4): 513-533.
    Sparkling, Anthony, Sinem Korkmaz, and Ahmet H. Kirca (2017), “Meta-Analytic Research Synthesis Connecting the Trends in Architecture, Engineering, and Construction Partnering,” Journal of Management in Engineering, 33 (1), 1-12.
    Rubera, Gaia and Ahmet H. Kirca* (2012) "Firm Innovativeness and its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration,"� Journal of Marketing, 76 (3), 130-147.
    Kirca, Ahmet H., Kendall Roth, Tomas Hult, and Tamer Cavusgil (2012) "The Role of Context in the Multinationality-Performance Relationship: A Meta-Analytic Review,"� Global Strategy Journal, 2 (2), 108-121.
    Kirca, Ahmet H., Tomas Hult, Seyda Deligonul, Morys Perryy, and Tamer Cavusgil (2012), "A Multilevel Examination of the Drivers of Firm Multinationality: A Meta-Analysis,"� Journal of Management, 38 (2), 502-530.
    Kirca, Ahmet H., William O. Bearden, and Kendall Roth (2011) "Implementation of Market Orientation in the Subsidiaries of Global Companies: The Role of Institutional Factors,"� Journal of Academy of Marketing Science, 39 (5), 683-699.
    Kirca, Ahmet H., Tomas Hult, Kendall Roth, Tamer Cavusgil, Morys Perryy, Billur Akdeniz, Seyda Deligonul, Jeannette Mena, Wesley Pollitte, Jessica Hoppner, Joseph Miller, and Ryan White (2011), "Firm-Specific Assets, Multinationality, and Financial Performance: A Meta-Analytic Review and Theoretical Integration,"� Academy of Management Journal, 51 (1), 47-72.
    Kirca, Ahmet H. and Tomas Hult (2009), "Intra-Organizational Factors and Market Orientation: The Role of National Culture,"� International Marketing Review, 26 (6), 633-650.
    Kirca, Ahmet H., Satish Jayachandran and William O. Bearden (2005), "Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance,"� Journal of Marketing, 69 (2): 24-41.
  • Courses
    • MKT 415: International Marketing Management (undergraduate)
    • MKT 310: International Business (Undergraduate)
    • MKT 862: Global Marketing Management (MBA)
    • MKT 870: Global Strategy (MBA)
    • MKT 460: Marketing Strategy
    • MKT 910: Ph.D. Seminar in Marketing Theory
    • MKT 940: International Business Theory (Doctoral Seminar)
    • MKT 860: International Business (MBA)
    • HCM 819: Market Analysis and Planning in Healthcare
    • MKT 843: International Marketing Research
  • Awards
    • Best Conference Paper Award, 4th Biennial Conference of Indian Academy of Management, 2015.
      Best Conference Paper Award in the Biennial Conference of Indian Academy of Management, 2015.

    • Journal of the Academy of Marketing Science, Best Reviewer Award, 2011.
      Best reviewer Award
  • Media Mentions
  • Links

Related News:

The Michigan State University Eli Broad College of Business
Five teams of Broad undergraduates worked on an international business case to present to alumni industry judges.
Minskoff Pavilion building with a blue sky reflection on the windows.
With this grant renewal, IBC is redefining its work to enhance the development of a global mindset for Broad Spartans.
Hospital workers wearing face masks walking down a hallway.
Our faculty are working to advance health care management, address business issues in the industry and protect patients.
The event was an opportunity for Broad Spartans to apply their knowledge and skills to global case studies.
Logotype collection of some of most famous brands in the world.
New marketing research from MSU is the first to offer practical recommendations for global retailers.
IBC leaders reflect on the center’s accomplishments and what’s next on the horizon for international business.
Broad Matters podcast hosted by the MSU Broad College of Business, available on Spotify, Apple Podcasts and Google Podcasts
The International Business Center celebrates 30 years of service to businesses, public policy makers and students!
Read about the Broad College’s International Business Center and its leading status in research, teaching and outreach.
Person examining notes at a desk with two laptops
Research from MSU is the first to identify universal strategies for large companies to maximize sales and market share.
Contrary to what many in the business world believe, investors cannot reliably predict how a new product will perform