ArticleKirca, Ahmet H., Praneet Randava, Berk M. Talay, and Billur
M. Akdeniz (2020), “The Interactive Effects of Product and Brand Portfolio
Strategies on Brand Performance: Longitudinal Evidence from the U.S. Automotive
Industry," International Journal of
Research in Marketing, 37 (2), 421-439.
ArticlePravin Nath. Ahmet H. Kirca, Saejoon Kim, and Trina L.
Andras (2019), “The Effects of Retail Banner Standardization on the Performance
of Global Retailers,” Journal of
Retailing, 95 (3), 30-46.
ArticleRubera, Gaia and Ahmet H. Kirca (2017), “You
Gotta Serve Somebody: The Effects of Firm Innovation on Customer Satisfaction
and Firm Value” Journal of Academy of Marketing Science,
45 (5): 741-761.
ArticleTalay, Berk, Billur Akdeniz, and Ahmet H. Kirca
(2017), “When Do the Stock Market Returns to New Product
Preannouncements Predict Product Performance? Empirical Evidence from the U.S.
Automotive Industry” Journal of Academy of Marketing Science,
Anthony, Sinem Korkmaz, and Ahmet H. Kirca (2017), “Meta-Analytic Research
Synthesis Connecting the Trends in Architecture, Engineering, and Construction
Partnering,” Journal of Management in
Engineering, 33 (1), 1-12.
Rubera, Gaia and Ahmet H. Kirca* (2012) "Firm Innovativeness and its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration," Journal of Marketing, 76 (3), 130-147.
Kirca, Ahmet H., Kendall Roth, Tomas Hult, and Tamer Cavusgil (2012) "The Role of Context in the Multinationality-Performance Relationship: A Meta-Analytic Review," Global Strategy Journal, 2 (2), 108-121.
Kirca, Ahmet H., Tomas Hult, Seyda Deligonul, Morys Perryy, and Tamer Cavusgil (2012), "A Multilevel Examination of the Drivers of Firm Multinationality: A Meta-Analysis," Journal of Management, 38 (2), 502-530.
Kirca, Ahmet H., William O. Bearden, and Kendall Roth (2011) "Implementation of Market Orientation in the Subsidiaries of Global Companies: The Role of Institutional Factors," Journal of Academy of Marketing Science, 39 (5), 683-699.
Kirca, Ahmet H., Tomas Hult, Kendall Roth, Tamer Cavusgil, Morys Perryy, Billur Akdeniz, Seyda Deligonul, Jeannette Mena, Wesley Pollitte, Jessica Hoppner, Joseph Miller, and Ryan White (2011), "Firm-Specific Assets, Multinationality, and Financial Performance: A Meta-Analytic Review and Theoretical Integration," Academy of Management Journal, 51 (1), 47-72.
Kirca, Ahmet H. and Tomas Hult (2009), "Intra-Organizational Factors and Market Orientation: The Role of National Culture," International Marketing Review, 26 (6), 633-650.
Kirca, Ahmet H., Satish Jayachandran and William O. Bearden (2005), "Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance," Journal of Marketing, 69 (2): 24-41.