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Ahmet Kirca

Associate Professor
Department: Marketing
Office:
North Business Building
632 Bogue St Rm N464
East Lansing, MI 48824
Phone: (517) 432-6392
Interim Director
Department: MSU-CIBER (International Business Center)
Curriculum Vitae
  • Biography
    Ahmet H. Kirca is an Associate Professor of  International Business and Marketing. Currently, he is serving as the Ph.D. Program Director in Marketing.

    Dr. Kirca holds a Ph.D. degree from the University of South Carolina, Columbia. Prior to joining MSU in 2006, he worked at the George Washington University, Washington, DC.

    His research focuses on international business and marketing strategy with a special emphasis on firm internationalization, innovation and organizational culture.  He has several published or forthcoming articles in top academic journals including the Academy of Management Journal, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of World Business and Journal of Management, among others.

    Dr. Kirca teaches international business, marketing research and marketing strategy courses in various undergraduate and graduate programs at MSU.
     
    Dr. Kirca also had extensive managerial experience in textile and tourism industries in Istanbul before joining the academia. A native of Turkey, Kirca fluently speaks English, French, and Italian languages. He also has working knowledge of Spanish and Japanese.

  • Publications
    Article
    Rubera, Gaia and Ahmet H. Kirca (2017), “You Gotta Serve Somebody: The Effects of Firm Innovation on Customer Satisfaction and Firm Value” Journal of Academy of Marketing Science, 45 (5): 741-761.




    Article
    Talay, Berk, Billur Akdeniz, and Ahmet H. Kirca (2017), “When Do the Stock Market Returns to New Product Preannouncements Predict Product Performance? Empirical Evidence from the U.S. Automotive Industry” Journal of Academy of Marketing Science, 45 (4): 513-533.




    Article
    Sparkling, Anthony, Sinem Korkmaz, and Ahmet H. Kirca (2017), “Meta-Analytic Research Synthesis Connecting the Trends in Architecture, Engineering, and Construction Partnering,” Journal of Management in Engineering, 33 (1), 1-12. 



    Article
    Rubera, Gaia and Ahmet H. Kirca* (2012) "Firm Innovativeness and its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration," Journal of Marketing, 76 (3), 130-147.
    Article
    Kirca, Ahmet H., Kendall Roth, Tomas Hult, and Tamer Cavusgil (2012) "The Role of Context in the Multinationality-Performance Relationship: A Meta-Analytic Review," Global Strategy Journal, 2 (2), 108-121.
    Article
    Kirca, Ahmet H., Tomas Hult, Seyda Deligonul, Morys Perryy, and Tamer Cavusgil (2012), "A Multilevel Examination of the Drivers of Firm Multinationality: A Meta-Analysis," Journal of Management, 38 (2), 502-530.
    Article
    Kirca, Ahmet H., William O. Bearden, and Kendall Roth (2011) "Implementation of Market Orientation in the Subsidiaries of Global Companies: The Role of Institutional Factors," Journal of Academy of Marketing Science, 39 (5), 683-699.
    Article
    Kirca, Ahmet H., Tomas Hult, Kendall Roth, Tamer Cavusgil, Morys Perryy, Billur Akdeniz, Seyda Deligonul, Jeannette Mena, Wesley Pollitte, Jessica Hoppner, Joseph Miller, and Ryan White (2011), "Firm-Specific Assets, Multinationality, and Financial Performance: A Meta-Analytic Review and Theoretical Integration," Academy of Management Journal, 51 (1), 47-72.
    Article
    Kirca, Ahmet H. and Tomas Hult (2009), "Intra-Organizational Factors and Market Orientation: The Role of National Culture," International Marketing Review, 26 (6), 633-650.
    Article
    Kirca, Ahmet H., Satish Jayachandran and William O. Bearden (2005), "Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance," Journal of Marketing, 69 (2): 24-41.
  • Courses
    • MKT 415: International Marketing Management (undergraduate)
    • MKT 310: International Business (undergraduate)
    • MKT 862: Global Marketing Management (MBA)
    • MKT 860: Assessing Global Business Environment
    • MKT 870: Global Strategy
    • MKT 460: Marketing Strategy
    • MKT 910: Ph.D. Seminar in Marketing Theory

Related News:

Research: Stock Market Fails to Predict Product Performance  
Contrary to what many in the business world believe, investors cannot reliably predict how a new product will perform