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Suman Basuroy

Chairperson
Department: Marketing
Office:
North Business Building
632 Bogue St Rm N370
East Lansing, MI 48824
Phone: (517) 432-6389
Professor
Department: Marketing
Curriculum Vitae
  • Biography
    Suman Basuroy is Professor of Marketing, and Co-Director of the Marketing Doctoral Program at the Eli Broad College of Business, Michigan State University. Previously, he was Graham Weston Endowed Professor, Coordinator of the Marketing PHD Program, and Chairman of the Marketing Department of UTSA, College of Business.  He graduated Summa Cum Laude, Phi Beta Kappa, majoring in Economics and Mathematics (Honors) from Brandeis University, Waltham, MA.  He received the Wien International Scholarship (1982-1986) and the Arnold Shapiro Prize in Mathematics (1986) at Brandeis University.  He obtained his Masters in Economics from Carnegie-Mellon University, Pittsburgh, PA, and his Ph.D. in Marketing from the University of Pittsburgh, PA.Before joining UTSA, between 2009 and 2014, he was the Ruby K. Powell Professor and Associate Professor (with tenure) of Marketing and Supply Chain at the Price College of Business, the University of Oklahoma. Before joining the University of Oklahoma, Suman taught at the College of Business, Florida Atlantic University, FL (where he was an associate professor with tenure), School of Management, University at Buffalo, NY, and at the School of Business, Rutgers University, NJ. He had been a Visiting Professor at Universita Luigi Bocconi (Bocconi University) in Milan, Italy, University of Muenster, Muenster, Germany, and an Honorary Research Associate at Bocconi University’s Center for Research on Markets and Industries (CERMES). At the University at Buffalo he received a Teaching Award in 2002 from the MBA students and a Certificate of Recognition for his teaching in 2005. In 2007, he was a finalist for the Exceptional Faculty Award at Florida Atlantic University’s Jupiter campus. At the Price College of Business, University of Oklahoma, Suman received the Provost’s Teaching Innovation Grant, 2012-2014, for innovative restructuring of the large (275 students) Principles of Marketing course that he taught every semester since 2009. He has successfully led Oklahoma students on Summer Study Abroad Program to Vichy, France, in 2012, 2013 and 2014.In 2019, Suman (with co-authors Bradley J. Allen, 2017 UTSA PhD student now Assistant Professor of Marketing at the University of Arkansas, and Deepa Chandrasekaran who is Associate Professor of Marketing at UTSA) were selected Finalist for the Marketing Science Institute/H. Paul Root Award (The award is given to a paper published in the Journal of Marketing that has made a significant contribution to the advancement of the practice of marketing in a calendar year).  In 2010 Suman (along with co-authors S. Abraham Ravid of Yeshiva University and John Wald of UTSA) was the recipient of the Werner Pommerehne Prize for the best article published in the Journal of Cultural Economics. In 2009 he won the 2009 Carol and Bruce Mallen Lifetime Achievement Award for Published Scholarly Contributions to Motion Picture Industry Studies from UCLA’s Anderson School of Management. He also delivered a Distinguished Lecture at the Paramount Studios, LA. In 2007 he won the Researcher of the Year Award from the Barry Kaye College of Business. He is a Senior Fellow of the Carl De Santis Center for the Motion Picture Studies since 2007. Suman is on the Editorial Review Board of some premier marketing journals - Marketing Letters and the Journal of Retailing. His writings has also appeared in the Indian Express.His key research interests include marketing of the cultural products (motion pictures, video games, fashion) and retailing.  Suman has published numerous academic papers in prestigious national and international journals such as the Management Science, Journal of Marketing, Journal of Marketing Research, Journal of Business/Chicago, Quantitative Marketing and Economics, Journal of Retailing, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Behavioral Decision Making, Marketing Letters, Psychology and Marketing, Journal of Cultural Economics, Journal of Business Research and several others.  He has given invited talks at many national and international universities including the University of Miami, University of Florida, Indiana University-Bloomington, SUNY Stony-Brook, University of British Columbia, Norwegian Business Institute, Indian Institute of Management, Bocconi University, University of Muenster, ESSEC in Paris, France, Università di Roma Tre, Rome, Italy among others. His research has been featured in the media including the Money magazine, Times of India, and National Public Radio, www.howstuffworks.com, KSAT (TV station).
     His research on retailing has been funded twice (2001 and 2006) by the International Council of Shopping Center Research in New York.  He was also the recipient of a multi-year grant from the Carl De Santis Center for Motion Pictures Studies (2007-2009).  Suman served as a member of the Faculty Board of Directors, Fred Jones Junior Museum of Art in Norman, OK (2012-2014); Board of Directors of Norman Arts Council (June 2011-June 2014). He also served on the Board of Directors of Transition House in Norman, OK (2012-2014). He was a Member of the Board of Directors of Center for Exploratory Photography and Art (CEPA) Gallery, Buffalo, New York between 2002 and 2005, and was a Co-Chair of CEPA’s 2004 Biennial Art Auction. He is interested in languages; he speaks Bengali, Hindi, French, Italian (very elementary), and is currently learning Spanish. He is interested in photography, art, film and literature.
  • Publications
    Article
    Weinberg, Charles B., Cord Otten, Barak Orbach, Jordi McKenzie, Ricard Gil, Darlene C. Chisholm, and Suman Basuroy (2020), “Technological Change and Managerial Challenges in the Movie Theater Industry,” Journal of Cultural Economics
    Article
    1.  Gretz, Richard. T., Ashwin Malshe, Carlos Bauer, and Suman Basuroy (2019), “The Impact of Superstar and Non-Superstar Software on Hardware Sales: The Moderating Role of Hardware Lifecycle” Journal of the Academy of Marketing Science, Vol. 47, Issue 3, 394- 416.
    Article
    1.  Basuroy, Suman, S. Abraham Ravid, Gretz, Richard. T., and BJ Allen (2019), “Is Everybody and Expert? An Investigation into the Impact of Professional vs. User Reviews” Journal of Cultural Economics, Vol. 44, Issue 1, 57-96.
    Article
    1.  Bradley J. Allen, Deepa Chandrasekaran, and Suman Basuroy (2018), “Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the ‘Crowd,’” Journal of Marketing, Vol. 82 (March), 106-123.***Finalist, MSI/Paul Root Award for Journal of Marketing
    Article
    1.  Vithala Rao, S. Abraham Ravid, Richard Gretz, Jiali Chen, and Suman Basuroy (2017), “What is Advertising Content Worth? Evidence from the Motion Pictures Industry,” Marketing Letters, Vol. 28, 341-355.
    Article
    1.  Allen, Bradley J., Utpal M. Dholakia, and Suman Basuroy (2016), “The Economic Benefits to Retailers from Customer Participation in Proprietary Web Panels,” Journal of Retailing, Vol. 92, No. 2, 147-161.
    Article
    1.  Chatterjee, Subimal, Timothy B. Heath, Suman Basuroy, Thorsten Hennig-Thurau, Bruno Kocher (2015), “Managing Innovation Sequences Over Iterated Offerings:Developing and Testing a Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses,” Journal of Marketing, 79, (November), 71-93.
    Article
    1.  Basuroy, Suman, Kimberly C. Gleason and Yezen H. Kannan (2014), “CEO Compensation, customer satisfaction, and firm value,” Review of Accounting and Finance, Vol. 13, No. 4, 326-352.
    Article
    1.  Gretz, Richard T. and Suman Basuroy (2013), “Why Quality May Not Always Win: The Impact of Product Life-Cycles on Quality and Network Effects in High-Tech Markets,” Journal of Retailing, Vol. 89 (3 September), 281-300. 
    Article
    1.  Rinallo, Diego, Suman Basuroy, Ruhai Wu, and Hyo Jin Jeon (2013), “The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions,” Journal of Business Ethics, Vol. 114.3 (May), 425-441.
    Article
    Wu, Ruhai, Suman Basuroy, and Srinath Beldona (2011), “Integrating Production Costs in Channel Decisions,” Journal of Retailing, Vol. 87, No. 1 (March), 101-110
    Article
    1.  Basuroy, Suman and Subimal Chatterjee (2008), “Fast and Frequent: Investigating Box Office Performance of Motion Picture Sequels,” Journal of Business Research, 61 (July), 798-803.
    Article
    1.  Gajanan, Shailendra, Suman Basuroy, and Srinath Beldona (2007), “Category Management, Product Assortment and Consumer Welfare,” Marketing Letters, Vol. 18, Issue 3 (September), 135-148. ***Lead Article in September 2007 Issue
    Article
    1.  Boatwright, Peter, Suman Basuroy, and Wagner Kamakura (2007), “Reviewing the Reviewers: The Impact of Individual Film Critics on Box Office Performance,” Quantitative Marketing & Economics, Vol. 5, No. 4 (December), 401-425.
    Article
    1.  Gajanan, Shailendra and Suman Basuroy (2007), “Multi-Channel Retailing and Its Implications on Consumer Shopping Behavior,” Journal of Shopping Center Research, Vol. 14, No. 2, 1-28.
    Article
    1.  Gajanan, Shailendra and Suman Basuroy (2007), “E-Services and the New World of Retailing,” Journal of Value Chain Management, Vol. 1, No. 1/2, 157-176.
    Article
    Basuroy, Suman, Kalpesh K. Desai and Debu Talukdar (2006), “An Empirical Investigation of Signaling in the Motion Picture Industry,” Journal of Marketing Research, Vol. 43, No. 2, 287-295
    Article
    1.  Kamakura, Wagner, Suman Basuroy, and Peter Boatwright (2006), “Is Silence Golden? An Inquiry Into the Meaning of Silence in Professional Product Evaluations,” Quantitative Marketing and Economics, Vol. 4, No. 2, 119-141.

    Article
    1.  Ravid, Abraham S., John K. Wald, and Suman Basuroy (2006), “Distributors and Film Critics: It Takes Two to Tango?” Journal of Cultural Economics, Vol. 30, No. 30, 201-218.***Winner of Werner Pommerehne Prize for Best Paper
    Article
    1.  Mantrala, Murali, Suman Basuroy, and Shailendra Gajanan (2005), “Do Style-goods Retailers’ Demands for Guaranteed Profit Margins Unfairly Exploit Vendors?” Marketing Letters, Vol. 16, No. 1, 53-66.
    Article
    1.  Desai, Kalpesh K. and Suman Basuroy (2005), “Interactive Influences of Genre Familiarity, Star Power, and Critics’ Reviews In the Cultural Goods Industry: The Case of Motion Pictures,” Psychology and Marketing, Vol. 22, No. 3, 203-223. ***Lead Article in the Issue 
    Article
    1.  Basuroy, Suman, Subimal Chatterjee, and S. Abraham Ravid (2003), “How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power and Budgets,” Journal of Marketing, Vol. 67 (4), 103-117.
    Article
    1.  Chatterjee, Subimal, Timothy B. Heath, and Suman Basuroy (2003), “Failing to Suspect Collusion in Price Matching Guarantees: Consumer Limitations in Game Theoretic Reasoning,” Journal of Consumer Psychology, Vol. 13, No. 3, 255-267. 
    Article
    1.  Bagozzi, Richard, Utpal Dholakia, and Suman Basuroy (2003), “How Effortful Decisions Get Enacted: The Motivating Role of Decision Processes, Desires, and Anticipated Emotions,” Journal of Behavioral Decision Making, Vol. 16, 273-295. 
    Article
    1.  Dholakia, Utpal, Suman Basuroy, and Kerri Soltysinski (2002), “Auction or agent (or both)? A study of factors moderating the herding bias in digital auctions,” International Journal of Research in Marketing, Vol. 19, No. 2 (June), 115-130. ***Lead article in the June 2002 issue 
    Article
    1.  Basuroy, Suman, Murali Mantrala, and Rockney Walters (2001), “The Impact of Category Management on Retail Prices and Performnance: Theory and Evidence,” Journal of Marketing, Vol. 65, (October), 16 -32.
    Article
    1.  Chatterjee, Patrali and Suman Basuroy (2001), “From Bricks-and-Mortar to Clicks-and- Mortar: How Traditional Retailers Can Leverage Online Market Opportunities Through Internet Malls,” Journal of Shopping Center Research, (Spring/Summer), Vol. 8, No. 1, 59 - 80.
    Article
    1.  Basuroy, Suman and Dung Nguyen (1998), “Multinomial Logit Market Share Models: Equilibrium Characteristics and Strategic Implications,” Management Science, (October), Vol. 44, No. 10. 1396 - 1408.
  • Awards
    • 2019 Marketing Science/H. Paul Root Award
      The award is given to a paper published in the Journal of Marketing that has made a significant contribution to the advancement of the practice of marketing in a calendar year.
    • Best Conference Paper, AIB-SE 2019
      Best Conference Paper AIB-SE 2019
    • Best in Track Paper 2015 Summer AMA
      Best in Track Paper, Summer Marketing Educators’ Conference, Chicago, IL; 2015
    • 2013 Third Prize, Marketing Conference (MARCON), Indian Institute of Management-Kolkata, India
      Third Prize, Marketing  Conference (MARCON), Indian Institute ofManagement-Kolkata, India; 2013
    • Teaching Innovation Grant, Provost’s Office, University of Oklahoma, Norman, OK ($150,000 over 2 years, 2012-2014)
      Teaching Innovation Grant, Provost’s Office, University of Oklahoma, Norman, OK ($150,000 over 2 years, 2012-2014)
    • Price College Ethics Teaching Fellow 2011
      Price College Ethics Teaching Fellow; 2011
    • 2009 Carol and Bruce Mallen Lifetime Achievement Award for Scholarly Contributions to Motion Picture Industry Studies, Anderson School of Management, University of California at Los Angeles
      Carol and Bruce Mallen Lifetime Achievement Award for Scholarly Contributions to Motion Picture Industry Studies, Anderson School of Management, University of California at Los Angeles; 2009
    • Annual Distinguished Lecture at UCLA/Bruce Mallen Scholars and Practitioners Workshop in Motion Picture Industry Studies at Paramount Studios, Los Angeles, CA
      Annual Distinguished Lecture at UCLA/Bruce Mallen Scholars and Practitioners Workshop in Motion Picture Industry Studies at Paramount Studios, Los Angeles, CA; 2009
    • 2008 Finalist, Exceptional Faculty Award, Barry Kaye College of Business, Florida Atlantic University (FAU)-Jupiter Campus
      Finalist, Exceptional Faculty Award, Barry Kaye College of Business, Florida Atlantic University (FAU)-Jupiter Campus; 2008
    • 2007 Senior Fellow (elected), Carl De Santis Center for Motion Picture Industry Studies
      Senior Fellow (elected), Carl De Santis Center for Motion Picture Industry Studies; 2007
    • 2005 Certificate of Recognition for MBA Teaching, Career Services, University at Buffalo, New York
      Certificate of Recognition for MBA Teaching, Career Services, University at Buffalo, New York; 2005
    • 1995 Beta Gamma Sigma
      Beta Gamma Sigma; 1995
    • 1993 Albert Haring Symposium (Presenter), Indiana University, Bloomington, IN
      Albert Haring Symposium (Presenter), Indiana University, Bloomington, IN; 1993
    • 1986 Arnold Shapiro Prize in Mathematics, Brandeis University, Waltham, MA
      Arnold Shapiro Prize in Mathematics, Brandeis University, Waltham, MA; 1986
    • 1982-1986 Wien International Scholarship, Brandeis University, Waltham, MA
      Wien International Scholarship, Brandeis University, Waltham, MA; 1982-1986
    • 1982-1986 Dean’s List, all semesters, Brandeis University, Waltham, MA
      Dean’s List, all semesters, Brandeis University, Waltham, MA; 1982-1986
    • 2010 Werner Pommerehne Prize for Best Paper in Journal of Cultural Economics (with Abraham Ravid and John Wald) over the two years 2006 and 2007
      Werner Pommerehne Prize for Best Paper in Journal of Cultural Economics(with Abraham Ravid and John Wald) over the two years 2006 and 2007

Related News:

Broad College appoints new leaders ahead of 2021–22 year 
This year, we welcome the next generation of college leaders to fill a blend of newly created and existing positions.
Department of Marketing welcomes new chairperson 
Professor Suman Basuroy will take the department’s helm from Interim Chairperson Richard Spreng August 2021.