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Season 5 Episode 2 - From Movies To Retail, What's New In Marketing?

Wednesday, December 15, 2021

Broad Matters welcomes Suman Basuroy, chairperson of the Department of Marketing and professor of marketing at the Broad College, to talk about his research examining cultural products, including the marketing of motion pictures, video games and fashion. In addition to his areas of expertise in marketing, Suman also previews the future of the Department of Marketing under his leadership. 

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