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Broad Matters welcomes Suman Basuroy, chairperson of the Department of Marketing and professor of marketing at the Broad College, to talk about his research examining cultural products, including the marketing of motion pictures, video games and fashion. In addition to his areas of expertise in marketing, Basuroy also previews the future of the department under his leadership.
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In Other News:
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Jason Miller busts five myths about supply chain and provides insights into the retail scene for this holiday season.
Learn how a holistic measurement framework can help with the persistent need to demonstrate the value and ROI of CX.
What should consumers and businesses expect if a UPS strike in 2023 happens? Jason Miller writes for The Conversation.
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