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Broad Matters Season 5 Episode 2 - From Movies to Retail, What's New in Marketing?

Wednesday, December 15, 2021
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Broad Matters welcomes Suman Basuroy, chairperson of the Department of Marketing and professor of marketing at the Broad College, to talk about his research examining cultural products, including the marketing of motion pictures, video games and fashion. In addition to his areas of expertise in marketing, Basuroy also previews the future of the department under his leadership.

For more episodes of Broad Matters, subscribe to our podcast on Apple PodcastsSpotify and Google Podcasts.

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Broad Matters podcast hosted by the MSU Broad College of Business, available on Spotify, Apple Podcasts and Google Podcasts
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