Tag: Marketing

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Alumna applies Broad College experience to deliver an important mission for families 
Carolyn Hurst (BA Marketing '09) shares her story as the executive director for Ronald McDonald House of Mid-Michigan.
Biggby Coffee partners with Demmer Center for Business Transformation 
Biggby Coffee to redo the company’s loyalty program with the help of Broad College research.
The seven P’s and change drivers of the marketplace 
Jennifer Holahan discusses the changes in the marketplace and what businesses can do in this Pung Speaker Series
IT leader with business focus shares her insights with Broad Spartans  
Mel Hudson-Nowak (MBA '99), a vice president at US Foods, is latest guest in Pung Executive Speaker Series
Learning doesn’t stop at graduation, Broad alum at Google discovers  
Changing times, new opportunities reveal new lessons for Matt McHale, head of mid-market acceleration
Michigan tops Great Lakes state neighbors in jobs created by hunting and fishing, Broad College study finds 
Hunting and fishing create and support more than 171,000 jobs and around $11.2 billion in economic activity annually
Pair of graduating Broad Spartans honored for academic achievement 
They earned Board of Trustees’ Award for their 4.0 GPAs during the 2018 fall semester
Marketing isn't immune to changes transforming the broader world, Broad College alums say at Forbes CMO Alumni Symposium  
"Connecting with Customers: Growth, Disruption, and Innovation in a Changing World" was theme of day-long event
The future of connecting with consumers is focus of upcoming Forbes CMO Alumni Symposium at MSU  
The partnership between MSU and Forbes features prominent chief marketing officers from various industries
Don't just get used to constant change; embrace it, Keurig Dr Pepper executive says at Pung Executive Speaker Series  
If a company stops evolving and challenging the status quo, its business will suffer, Jim Trebilcock says
Low unemployment may soon turn happy customers into angry voters, a pair of Broad College experts warn  
The warning was published recently in the Hill, an influential Washington, D.C. newspaper focused on national politics
Broad Spartans who explored the world this summer now share their insights via Intern Spotlight Series  
The series includes the stories of Broad Spartans at business-centered internships around the globe
Subsidizing farmers hurt by retaliatory tariffs 'not a viable long-term solution," Broad College trade expert says  
Tomas Hult shares his insights with the Hill, an influential Washington D.C.-based publication
'An awakening of our beings' as Broad College opens 2018-19 academic year  
Thousands of students return to the business college for a new semester of discovery
Broad College will ready today's students for tomorrow's uncertain world, Dean Sanjay Gupta tells faculty at kickoff event  
The college enters the new term with its undergraduate, graduate programs highly-ranked among public business schools
As broadcast TV transitions to streaming services, a Broad College alum will help lead the way forward  
Peter Faricy will become Discovery, Inc.’s CEO for Global Direct-to-Consumer matters
Tariffs will create winners and losers in global trade. America won't always be in the first group, a Broad College expert warns  
"Any given country – even the United States – cannot be a world leader in every category," writes Tomas Hult