Tag: Marketing

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Three Broad Spartan women selected as 2020-21 Geenan Scholars 
Three rising seniors in marketing have been chosen as this year’s recipients of the Geenan Legacy Endowed Scholarship.
MSU’s Pi Sigma Epsilon chapter takes the spotlight at National Convention 
Coed business fraternity Eta Beta was honored with multiple awards and recognized at a national level for its growth.
CEOs teach marketing research students 
The M.S. in Marketing Research program continually brings CEOs to the classroom to teach and guide students.
A company’s good deeds can make consumers think its products are safer 
Valerie Good, marketing faculty, recently wrote for The Conversation about her work on corporate social responsibility.
Broad Bowl LIV: MBA students review impact of Super Bowl ads 
Students use their brand marketing skills to rate this year’s ads based on six guidelines.
Alumnus brings millions to tears as creative director of Google’s ‘Loretta’ ad 
Jesse Juriga (B.A. Marketing '05), creative director at Google Creative Lab, developed the "Loretta" Super Bowl LIV ad.
Broad entrepreneurs set out to make a difference with vaping substitute 
Two Broad Spartans showcased their safe alternative to vaping products at CES 2020.
With No. 1 ranking, MSU blazes a trail in B2B marketing research  
Two prominent marketing journals have recognized MSU as an exceptional leader in this area of expertise.
Doctoral candidate receives grant for sales and marketing research 
Victor Chernetsky, a Ph.D. candidate in marketing, has received a $5,000 research grant to further his work.
When managing a big company, less is more 
Research from MSU is the first to identify universal strategies for large companies to maximize sales and market share.
From the desk of a female CEO: The importance of work-life balance 
Karyn Schoenbart, CEO for the NPD Group, visited the Broad College to share her advice to students.
Marketing Ph.D. candidate wins Teaching Excellence Award  
Shana Redd, Ph.D. candidate in marketing, won the 2019 Marketing Doctoral Student Association Teaching Excellence Award.
Alumna applies Broad College experience to deliver an important mission for families 
Carolyn Hurst (B.A. Marketing ’09) shares her story as the executive director for Ronald McDonald House of Mid-Michigan.
Biggby Coffee partners with Demmer Center for Business Transformation 
Biggby Coffee to redo the company’s loyalty program with the help of Broad College research.
The seven P’s and change drivers of the marketplace 
Jennifer Holahan discusses the changes in the marketplace and what businesses can do in this Pung Speaker Series
IT leader with business focus shares her insights with Broad Spartans  
Mel Hudson-Nowak (MBA '99), a vice president at US Foods, is latest guest in Pung Executive Speaker Series
Marketing student having a powerful influence on the social media world 
Senior Lauren Kubiske is an 'influencer' with more than 122,000 followers on Instagram
Learning doesn’t stop at graduation, Broad alum at Google discovers  
Changing times, new opportunities reveal new lessons for Matt McHale, head of mid-market acceleration
Michigan tops Great Lakes state neighbors in jobs created by hunting and fishing, Broad College study finds 
Hunting and fishing create and support more than 171,000 jobs and around $11.2 billion in economic activity annually
Pair of graduating Broad Spartans honored for academic achievement 
They earned Board of Trustees’ Award for their 4.0 GPAs during the 2018 fall semester
Marketing isn't immune to changes transforming the broader world, Broad College alums say at Forbes CMO Alumni Symposium  
"Connecting with Customers: Growth, Disruption, and Innovation in a Changing World" was theme of day-long event
The future of connecting with consumers is focus of upcoming Forbes CMO Alumni Symposium at MSU  
The partnership between MSU and Forbes features prominent chief marketing officers from various industries