Broad Spartans dominate third annual Burgess New Venture Challenge winner’s circle
Students presented their innovations ranging from sustainable clothing to electric bikes for the chance to win funding.
Insights Association honors Broad marketing faculty member
Michael Brereton, fixed-term faculty, is now a Laureate, the highest merit in the industry group’s certificate program.
Broad alumni create MSU-themed specialties in virtual cooking class
Yvonne Lo and Calvin Lai brought their love of food together for the ‘Stay Safe and Keep Eating’ event last month.
Three Broad Spartan women selected as 2020-21 Geenan Scholars
Three rising seniors in marketing have been chosen as this year’s recipients of the Geenan Legacy Endowed Scholarship.
Broad Bowl LIV: MBA students review impact of Super Bowl ads
Students use their brand marketing skills to rate this year’s ads based on six guidelines.
Doctoral candidate receives grant for sales and marketing research
Victor Chernetsky, a Ph.D. candidate in marketing, has received a $5,000 research grant to further his work.
From the desk of a female CEO: The importance of work-life balance
Karyn Schoenbart, CEO for the NPD Group, visited the Broad College to share her advice to students.