Tag: Marketing
Broad Bowl LIV: MBA students review impact of Super Bowl ads
Students use their brand marketing skills to rate this year’s ads based on six guidelines.
Doctoral candidate receives grant for sales and marketing research
Victor Chernetsky, a Ph.D. candidate in marketing, has received a $5,000 research grant to further his work.
From the desk of a female CEO: The importance of work-life balance
Karyn Schoenbart, CEO for the NPD Group, visited the Broad College to share her advice to students.
Marketing Ph.D. candidate wins Teaching Excellence Award
Shana Redd, Ph.D. candidate in marketing, won the 2019 Marketing Doctoral Student Association Teaching Excellence Award.
Alumna applies Broad College experience to deliver an important mission for families
Carolyn Hurst (B.A. Marketing ’09) shares her story as the executive director for Ronald McDonald House of Mid-Michigan.
The seven P’s and change drivers of the marketplace
Jennifer Holahan discusses the changes in the marketplace and what businesses can do in this Pung Speaker Series
IT leader with business focus shares her insights with Broad Spartans
Mel Hudson-Nowak (MBA '99), a vice president at US Foods, is latest guest in Pung Executive Speaker Series
Learning doesn’t stop at graduation, Broad alum at Google discovers
Changing times, new opportunities reveal new lessons for Matt McHale, head of mid-market acceleration
Michigan tops Great Lakes state neighbors in jobs created by hunting and fishing, Broad College study finds
Hunting and fishing create and support more than 171,000 jobs and around $11.2 billion in economic activity annually
Pair of graduating Broad Spartans honored for academic achievement
They earned Board of Trustees’ Award for their 4.0 GPAs during the 2018 fall semester
Marketing isn't immune to changes transforming the broader world, Broad College alums say at Forbes CMO Alumni Symposium
"Connecting with Customers: Growth, Disruption, and Innovation in a Changing World" was theme of day-long event
No longer the challenger, craft beer industry faces new challenges that are debated at the MSU Detroit Executive Forum
Cannabis could be a challenger to the wine and spirits industry, panelists say
'Professional and composed' Spartans finish among America's best in 2018 National Team Selling Competition
MSU team places third in competitive 24-team field
The future of connecting with consumers is focus of upcoming Forbes CMO Alumni Symposium at MSU
The partnership between MSU and Forbes features prominent chief marketing officers from various industries
Broad Spartans are making a difference and getting noticed: Malik Amir Mix named Forbes Under 30 Scholar
Plus, Mix is a member of MSU's Homecoming Court this fall
Don't just get used to constant change; embrace it, Keurig Dr Pepper executive says at Pung Executive Speaker Series
If a company stops evolving and challenging the status quo, its business will suffer, Jim Trebilcock says
Low unemployment may soon turn happy customers into angry voters, a pair of Broad College experts warn
The warning was published recently in the Hill, an influential Washington, D.C. newspaper focused on national politics
Broad Spartans who explored the world this summer now share their insights via Intern Spotlight Series
The series includes the stories of Broad Spartans at business-centered internships around the globe
Subsidizing farmers hurt by retaliatory tariffs 'not a viable long-term solution," Broad College trade expert says
Tomas Hult shares his insights with the Hill, an influential Washington D.C.-based publication
'An awakening of our beings' as Broad College opens 2018-19 academic year
Thousands of students return to the business college for a new semester of discovery