Tag: Marketing

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Alumni stories
Pung Speaker Series: A lesson learned should be a lesson shared 
Alumna Anna Utley shares advice that has helped her navigate various roles and has attributed to her growing success.
Alumni stories, College news, Student stories
Best wishes to the Broad College’s Class of 2022 
Experience the spring 2022 commencement celebration through our highlight video and story.
Research
Broad research moves the needle for health care 
Our faculty are working to advance health care management, address business issues in the industry and protect patients.
College news, Research
Broad College opens its first behavioral research lab 
The space is dedicated to use by Broad faculty and doctoral students who are studying human interaction and business.
Alumni stories
Pung Speaker Series: Disruptors in technology and a glimpse into the future 
Alumna Alison Gleeson put her trust in a disruptor company and found her career heavily involved in the tech industry.
College news
Broad College among top 10 for Best Online Master’s in Business Programs 
The 2022 U.S News & World Report ranking puts MSU at No. 7 among U.S. public schools, covering three Broad programs.
Blogs
A forward look at B2B and B2C interactions 
Ayalla Ruvio, associate professor of marketing, outlines COVID trends on consumer behavior and supply chain operations.
Alumni stories, College news
Check out ‘Marketing Spotlight,’ a new podcast tailored for Spartans studying marketing 
Featuring conversations with alumni, the podcast illuminates various career paths in the dynamic marketing industry.
College news, Student stories
MSU’s International Business Center hosts inaugural case competition 
The event was an opportunity for Broad Spartans to apply their knowledge and skills to global case studies.
Alumni stories, Giving stories
Broad alumni keeping the ‘Spartans Will’ spirit alive 
Four remarkable Broad College alumni are recognized by MSU for their career success and impactful community efforts.
Alumni stories, Student stories
17 Spartan-owned Michigan businesses to support this holiday season  
Our handy gift guide will help you shop local and find the right gift from MSU alumni and student entrepreneurs.
College news, Faculty stories, Student stories
With alumna support, Broad Spartans gain access to Barron’s in Education 
Kathy Roeser (B.A. Marketing ’86) gave $25K for the Broad College to tap into a leading financial portal and magazine.
Student stories
Two Spartan women in business awarded 2021-22 Geenan Scholarship 
Seniors Gabby Rosely and Caitlin Murray have been recognized for their desire to make positive change through marketing.
Student stories
Student-run consulting firm awards $5,000 scholarships to four first-year Spartans 
Meet Spectrum Consulting Group’s first batch of scholarship recipients, who were honored last month.
Student stories
Highlights from the 2021 Broad Spartan summer 
See how students are making business happen through exciting internship experiences.
College news, Faculty stories
Broad College appoints new leaders ahead of 2021–22 year 
This year, we welcome the next generation of college leaders to fill a blend of newly created and existing positions.
College news, Faculty stories
Department of Marketing welcomes new chairperson 
Professor Suman Basuroy will take the department’s helm from Interim Chairperson Richard Spreng August 2021.
Alumni stories
A Spartan’s Will: 75-year-old graduates in Class of 2021 
John Huetteman shares his inspiring story of earning a degree nearly 60 years after enrolling at Michigan State.
Student stories
Congratulations and farewell to the Class of 2021 
Relive the Spring 2021 Commencement ceremonies with excerpts from student speakers and a highlight video.
Student stories
At the podium: Meet Broad’s six student commencement speakers 
Representing each of the college’s departments, these students will inspire their peers at ceremonies April 30-May 1.
Student stories
16 Broad Spartans earn 2021 Board of Trustees Awards 
Graduating seniors are recognized for having a 4.0 GPA at the close of their time at MSU.
Student stories
Broad Spartans dominate third annual Burgess New Venture Challenge winner’s circle 
Students presented their innovations ranging from sustainable clothing to electric bikes for the chance to win funding.
College news, Faculty stories
Broad professor selected as advisor to MSU provost 
Forrest Carter, associate professor of marketing, will guide university leaders on long-term engagement with Detroit.
Alumni stories
Let’s talk challenges faced by women in business 
The latest Advancing Women in Business event featured Broad alumnae inspiring future female leaders with their advice.
Research
How retailers can boost performance while expanding globally 
New marketing research from MSU is the first to offer practical recommendations for global retailers.