Tag: Marketing

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College news, Faculty stories
Department of Marketing welcomes new chairperson 
Professor Suman Basuroy will take the department’s helm from Interim Chairperson Richard Spreng August 2021.
Alumni stories
A Spartan’s Will: 75-year-old graduates in Class of 2021 
John Huetteman shares his inspiring story of earning a degree nearly 60 years after enrolling at Michigan State.
Student stories
Congratulations and farewell to the Class of 2021 
Relive the Spring 2021 Commencement ceremonies with excerpts from student speakers and a highlight video.
Student stories
At the podium: Meet Broad’s six student commencement speakers 
Representing each of the college’s departments, these students will inspire their peers at ceremonies April 30-May 1.
Student stories
16 Broad Spartans earn 2021 Board of Trustees Awards 
Graduating seniors are recognized for having a 4.0 GPA at the close of their time at MSU.
Student stories
Broad Spartans dominate third annual Burgess New Venture Challenge winner’s circle 
Students presented their innovations ranging from sustainable clothing to electric bikes for the chance to win funding.
College news, Faculty stories
Broad professor selected as advisor to MSU provost 
Forrest Carter, associate professor of marketing, will guide university leaders on long-term engagement with Detroit.
Alumni stories
Let’s talk challenges faced by women in business 
The latest Advancing Women in Business event featured Broad alumnae inspiring future female leaders with their advice.
Research
How retailers can boost performance while expanding globally 
New marketing research from MSU is the first to offer practical recommendations for global retailers.
Alumni stories
Pung Speaker Series: Seizing growth opportunities 
Spartan alumnus Craig Stevenson shared career advice and insights about his role as CEO for Scholl’s Wellness Company.
Student stories
11th annual All MSU Sales Competition excels in a virtual space 
This year, 80 students competed virtually for a chance to attend the National Collegiate Sales Competition.
Alumni stories, College news
MSU and Forbes partner to host Chief Marketing Officer Symposium 
In a cross-college partnership, this event featured Spartan alumni marketing pros discussing current industry topics.
College news
Three Broad master’s programs ranked in Top 20 
The 2021 TFE Times rankings consistently place MSU's business programs among the best graduate offerings nationally.
Faculty stories
Insights Association honors Broad marketing faculty member 
Michael Brereton, fixed-term faculty, is now a Laureate, the highest merit in the industry group’s certificate program.
College news, Faculty stories
Broad College welcomes new faculty members for 2020-21 year 
Join us in welcoming 10 full-time faculty members new to five of our departments.
Alumni stories
Broad alumni create MSU-themed specialties in virtual cooking class 
Yvonne Lo and Calvin Lai brought their love of food together for the ‘Stay Safe and Keep Eating’ event last month.
Student stories
Three Broad Spartan women selected as 2020-21 Geenan Scholars 
Three rising seniors in marketing have been chosen as this year’s recipients of the Geenan Legacy Endowed Scholarship.
Student stories
MSU’s Pi Sigma Epsilon chapter takes the spotlight at National Convention 
Coed business fraternity Eta Beta was honored with multiple awards and recognized at a national level for its growth.
Faculty stories
CEOs teach marketing research students 
The M.S. in Marketing Research program continually brings CEOs to the classroom to teach and guide students.
Faculty stories, Research
A company’s good deeds can make consumers think its products are safer 
Valerie Good, marketing faculty, recently wrote for The Conversation about her work on corporate social responsibility.
Student stories
Broad Bowl LIV: MBA students review impact of Super Bowl ads 
Students use their brand marketing skills to rate this year’s ads based on six guidelines.
Alumni stories
Alumnus brings millions to tears as creative director of Google’s ‘Loretta’ ad 
Jesse Juriga (B.A. Marketing '05), creative director at Google Creative Lab, developed the "Loretta" Super Bowl LIV ad.
Student stories
Broad entrepreneurs set out to make a difference with vaping substitute 
Two Broad Spartans showcased their safe alternative to vaping products at CES 2020.
College news, Research
With No. 1 ranking, MSU blazes a trail in B2B marketing research  
Two prominent marketing journals have recognized MSU as an exceptional leader in this area of expertise.
Research, Student stories
Doctoral candidate receives grant for sales and marketing research 
Victor Chernetsky, a Ph.D. candidate in marketing, has received a $5,000 research grant to further his work.