Tag: Marketing
Broad alumni create MSU-themed specialties in virtual cooking class
Yvonne Lo and Calvin Lai brought their love of food together for the ‘Stay Safe and Keep Eating’ event last month.
Three Broad Spartan women selected as 2020-21 Geenan Scholars
Three rising seniors in marketing have been chosen as this year’s recipients of the Geenan Legacy Endowed Scholarship.
CEOs teach marketing research students
The M.S. in Marketing Research program continually brings CEOs to the classroom to teach and guide students.
Broad Bowl LIV: MBA students review impact of Super Bowl ads
Students use their brand marketing skills to rate this year’s ads based on six guidelines.
Doctoral candidate receives grant for sales and marketing research
Victor Chernetsky, a Ph.D. candidate in marketing, has received a $5,000 research grant to further his work.
From the desk of a female CEO: The importance of work-life balance
Karyn Schoenbart, CEO for the NPD Group, visited the Broad College to share her advice to students.
Marketing Ph.D. candidate wins Teaching Excellence Award
Shana Redd, Ph.D. candidate in marketing, won the 2019 Marketing Doctoral Student Association Teaching Excellence Award.
Alumna applies Broad College experience to deliver an important mission for families
Carolyn Hurst (B.A. Marketing ’09) shares her story as the executive director for Ronald McDonald House of Mid-Michigan.
The seven P’s and change drivers of the marketplace
Jennifer Holahan discusses the changes in the marketplace and what businesses can do in this Pung Speaker Series
IT leader with business focus shares her insights with Broad Spartans
Mel Hudson-Nowak (MBA '99), a vice president at US Foods, is latest guest in Pung Executive Speaker Series
Marketing student having a powerful influence on the social media world
Senior Lauren Kubiske is an 'influencer' with more than 122,000 followers on Instagram
Learning doesn’t stop at graduation, Broad alum at Google discovers
Changing times, new opportunities reveal new lessons for Matt McHale, head of mid-market acceleration
Michigan tops Great Lakes state neighbors in jobs created by hunting and fishing, Broad College study finds
Hunting and fishing create and support more than 171,000 jobs and around $11.2 billion in economic activity annually
Pair of graduating Broad Spartans honored for academic achievement
They earned Board of Trustees’ Award for their 4.0 GPAs during the 2018 fall semester
Marketing isn't immune to changes transforming the broader world, Broad College alums say at Forbes CMO Alumni Symposium
"Connecting with Customers: Growth, Disruption, and Innovation in a Changing World" was theme of day-long event
No longer the challenger, craft beer industry faces new challenges that are debated at the MSU Detroit Executive Forum
Cannabis could be a challenger to the wine and spirits industry, panelists say
'Professional and composed' Spartans finish among America's best in 2018 National Team Selling Competition
MSU team places third in competitive 24-team field