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January 2016 Broad Business eNews

The Spartan statue covered with snow on a winter day. Photo courtesy of Communications and Brand Strategy at Michigan State University.
Michigan State University Broad College of Business - Broad Business eNews
January 2016
Alumni News

Click to play video.You’re Kind of a Big Deal: MSU Annual Giving Annual Report

How much do Spartan Loyal annual gifts mean to MSU? Take a look at the annual report and video celebrating the impact your giving had in 2015.

Join Us at ENGAGE 2016 Goa MSU Alumni Reunion

Visit Goa, India, February 25–28 for the fourth annual international ENGAGE conference and alumni reunion. Discuss how to “Empower Extraordinary” with conference topics including student and young alumni engagement, alumni enrichment, service, and philanthropy. The event is hosted by the MSU Alumni Club of India. Milind Agarwal (MBA ’94), the club’s national coordinator, serves as primary contact for the event.

Network with Fellow Southeast Michigan HB Alumni

Join other hospitality business graduates at the Fifth Annual Metro Detroit Alumni Networking Social Tuesday, February 9, 5:30 – 9:30 p.m. at Poole’s Tavern in Northville. Enjoy complimentary light hors d’oeuvres and a cash bar as you network and watch the Spartan men’s basketball team take on Purdue—tipoff is at 7 p.m. Donations to Destination Auction are requested as admission.

Destination Auction Celebrates 25th Anniversary

Join us for Destination Auction: Under the Big Top on Saturday, February 20, at the Kellogg Hotel and Conference Center. The silent auction starts at 5 p.m. and the live auction at 6 p.m. The event features a great variety of items—all generously donated by alumni and supporters. This annual charity auction raises funds for The School’s student Hospitality Association, its Alumni Association, and two local charities: the Junior League of Lansing and the MSUFCU Institute for Arts and Creativity at the Wharton Center.

Business at Broad

Online MS Program Wins Excellence Award, Up Nearly 40 Places in U.S. News Ranking

The MS in Management, Strategy, and Leadership has been selected as a 2016 winner in the Leadership Excellence Awards, recognizing top leadership development programs, and recognized as a top 30 online graduate business program in U.S. News & World Report’s latest ranking. The program was ranked No. 26, up from No. 65 last year.

Glenn Omura, Sanjay Gupta, Mary Splitt, and Cheri DeClercq cut the ribbon on the new EMBA spaceEMBA Updates Offices for Better Student Services

The Executive MBA Program recently moved its administrative offices from the lower level of the James B. Henry Center for Executive Development to a vibrant, efficient space on the main floor. With the renovation came the addition of a high-tech student business center featuring wireless collaboration technology.

FTMBA Students Chew on Challenge with Wrigley’s Gum

A case competition partnering with Wrigley executives challenged Full-Time MBA students to find ways to adapt gum marketing from impulse purchases in the checkout aisle to online shopping. Could Candy Crush convince you to buy?

2015 Rankings in Review

Curious how Broad’s programs were evaluated in 2015? Check out this review of the year’s undergraduate, graduate, and departmental rankings.

Around MSU

Spartans on Star WarsThe Force Awakens Spartans

Spartan experts have weighed in on the latest Star Wars film, from the possibility of real light sabers to what makes the choreography and scoring work to the social implications of the film. Watch more.

Helping Cities Become Fiscally Fit

MSU is launching a center to help the state’s municipalities improve their fiscal health. The goal: to provide local governments with tools and information while working with state government to ensure it doesn’t put up roadblocks to local success.

Profile: Dr. Decade’s Cure Is a Dose of Good Music

He doesn’t have a medical degree, but his guitar and his work in information studies help him prescribe the song to meet your needs. Meet Professor Brian Pentland, aka. Doctor Decade.

Join the Conquer Business Accelerator

The Conquer Accelerator program is now accepting applications for its first intensive summer series. The program emphasizes smart planning and growth, extensive mentorship from experienced professionals, and structured educational components. Applicants must meet a set of development criteria, including having a product prototype or service.

Your Global Business Network

Activate Your Alumni Directory Profile Today—Free of Charge

Get connected today with Spartans around the world in accounting, finance, hospitality business, management, marketing, and supply chain management. Activating your new profile is as easy as 1, 2, 3. Please use the following information when going through the process:

  1. Enter [personalized] for your name search.
  2. Select your name from the list shown.
  3. Enter your Entity ID: [personalized].

Get connected today! Returning users can log in here.

Upcoming Events

Innovate State Speaker Series: Marc Hudson
January 19
6–8 p.m.
East Lansing, MI

Business and Bagels: Creativity and Innovation
January 21
7:30–9:15 a.m.
Lansing, MI

Grand Traverse Area SpartansCONNECT
January 21
5:30–7:30 p.m.
Traverse City, MI

Executive MBA Preview Day
January 23
10 a.m.–2 p.m.
East Lansing and Troy, MI

9th Annual Americas Lodging Investment Summit Conference MSU Alumni Reception
January 26
5:30–7:30 p.m.
Los Angeles, CA

Executive MBA Information Session
February 4
6–8 p.m.
Detroit, MI

5th Annual Metro Detroit Alumni Networking Social
February 9
5:30–9:30 p.m.
Northville, MI

Executive MBA Information Session
February 10
6–8 p.m.
Kalamazoo, MI

Webinar: Funding Your MBA
February 10
7–8 p.m.
Online

FTMBA Exploration Program
February 13
9 a.m.–1 p.m.
East Lansing, MI

Indy Spartans Wine Tasting
February 13
6:30–8:30 p.m.
Indianapolis, IN

Executive MBA Information Session
February 18
6–8 p.m.
Grand Rapids, MI

25th Anniversary Destination Auction: Under the Big Top
February 20
5–10 p.m.
East Lansing, MI

Executive MBA Virtual Information Session
February 24
5–6 p.m.
Online

Broad’s specialized master’s programs in business analytics and marketing research have each been recognized with top 10 rankings for their respective fields. More

Michigan State University Eli Broad College of Business

Eli Broad College of Business

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