Broad resources are helping MBA student Bianca Haikal pivot from a career in law to a career in marketing.
Full-Time MBA student Wasek Sazzad outlines interactions with Google, Microsoft Cloud Supply Chain and Reddit.
MBA student Ganesh Shekar reflects on internship experience with the Wendy's Company.
Raymond Musiima, a first-year international MBA student, discusses his experiences at Broad thus far.
Learn how a holistic measurement framework can help with the persistent need to demonstrate the value and ROI of CX.
First-year MBA student Bibhuti Mishra shares his takeaways from a virtual trek to Microsoft, Google and more.
Accounting and information systems professor Brian Pentland writes about machine learning and AI on the horizon.
Forrest Morgeson, assistant professor of marketing, assesses consumer behavior for shopping in malls vs. online.
Adam Hayes highlights how mentoring and resources at the Broad College have set him up for success.
Ayalla Ruvio, associate professor of marketing, outlines COVID trends on consumer behavior and supply chain operations.
Broad MBA students gained insight into technology careers during this virtual winter break program.
Anita Watkins, Global Head of Qualitative at Kantar, spoke with a graduate class on how to conduct qualitative research.
A blog post from a marketing research student's point of view.