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A Brand’s New World – Latin America: Day 1 of 3
Tuesday, June 15
10:00 am-2:00 pm
Session 1: Strategies for Brands in Working With Local Authorities to Address Counterfeiting
Join us on June 15, at 10am EST to learn about working with local authorities is paramount for brands in addressing counterfeiting. This panel will explore strategies and best practices on the ground for brands when reaching out, building relationships, and working with local authorities in Latin America.
Session 2: Free Trade Zones and Brand Protection: Best Practices
Join us on Tuesday, June 15 at 1pm EST to discuss free trade zones (FTZ) attract and promote commerce by allowing that companies to import, manufacture, and sell without assuming heavy custom duties. As these zones attracts commerce, they also attract counterfeits. The proliferation of FTZs in order to facilitate trade around the world creates a constant stream of challenges to brand protection strategies. This panel will explore FTZs and how brands can develop effective solutions to these challenges and ultimately create more adaptive and collaborative interventions. Panelists will share their experiences with brand protection activities across Latin America.
You must register for each session you wish to attend.