This webinar provides an introduction to bibliometrics as a research tool, the basic steps in preparing and implementing a bibliometrics project, ways of analyzing and discussing data-driven results, and providing frameworks for guiding future research. The webinar will provide several examples of how bibliometrics has been used in international marketing/business.
- Understanding bibliometrics as a research tool to explore various disciplines or topics within a discipline.
- A stepwise guide to undertaking bibliometrics research.
- Developing data-driven conceptual frameworks as means of guiding future research
This is a free webinar, but pre-registration is required.