The program will be almost two weeks in Europe, with some course material delivered online during summer semester. In addition to specific course content in Marketing Management and International Business, the learning objectives for the program include gaining an understanding of the history and culture of the Czech Republic and Hungary and gaining an understanding of business-to-business and consumer marketing in Europe.

If you are interested in this program, please make every effort to attend.  It is likely that the program will be full before the Dec. 15 deadline.  I will accept students on a rolling basis as they apply.

Questions? Contact Professor Richard Spreng (sprengri@broad.msu.edu)