This event is hosted by the #1 ranked Master of Science in Marketing Research (MSMR) program at Michigan State University. The content highlighted will include essential knowledge and insight into the future-focused marketing research, insights, and analytics career paths. MSMR Board members and alumni will share their experiences and professional stories with interested attendees seeking to study with MSMR program and grow their career in this field. The event will also include an alumni panel moderated by MSMR Board chairperson and CEO Merrill Dubrow. The alumni panel will feature the following guests, to learn more about their stories visit the Spartan Insights Podcast (available on Apple Podcasts, Spotify, Google Play, and YouTube):
- Arturo Fausto, Global Brand Research Lead at Cadillac
- Emily Allen, Market Research Manager at Google
- Katie Caldwell, Research Analyst at Quicken Loans
- Maryann Stockard, Customer Insights Manager at Zillow
Helpful information regarding how to participate in the MSMR program either in person or fully online will also be provided. This event is open to anyone at MSU or external interested in attending.