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MSI Consortium – From Product to Platform: Transformation in the Global Automotive Industry

Thursday, January 27
11:00 am
-12:00 pm

Emerging from the disruptive market forces of the twenty first century, the global automotive industry has become synonymous with more than just mobility. Advances in technology and the transformation of systems are enabling innovative products that allow vehicles to serve as platforms for other products; vehicles are becoming “living rooms on wheels”. Heritage brands are racing to compete with relatively recent market entrants who have refined over the air vehicle software updates that are used to optimize a vehicle’s performance.

With a panel of global experts from both industry and academia, this webinar will explore the types of product possibilities that are emerging, the nature of the companies that will compete in this emerging space, and the implications for associated industries and supply chains.

 

Details

Date:
Thursday, January 27
Time:
11:00 am-12:00 pm
Event Category:

Venue

Virtual

Organizer

International Business Center
Phone:
517-353-4336
Email:
ibc@msu.edu
Website:
https://ibc.broad.msu.edu