skip to main content

No. 1 in supply chain

Loading Events
DATE:
May 25, 2023
TIME:
3:00 pm - 4:00 pm
LOCATION:
Virtual
ORGANIZER:
  • This event has passed.

MSI Consortium – The Power of Storytelling in International Business Education and Policymaking

May 25, 2023
  • This event has passed.

MSI Consortium – The Power of Storytelling in International Business Education and Policymaking

May 25, 2023

Storytelling can be defined as the “intra-play of dominant narratives … with ontological webs of lower level living stories that provide sense making currency for stakeholders” (Haley & Boje, 2014, p. 1116). Storytelling can be leveraged beyond marketing and communication. For example, storytelling is extremely powerful as a strategic management tool. Storytelling is also very effective in supporting organizational change management, facilitating internationalization and addressing sustainability. Storytelling, as a strategic tool, can facilitate various types of change processes, attract and help manage various kinds of external resources, and play an active role in driving collective agency and identification for social and political issues. This session is a discussion with two expert storytellers.

DATE:
May 25, 2023
TIME:
3:00 pm - 4:00 pm
LOCATION:
Virtual
ORGANIZER:
International Business Center
PHONE:
517-353-4336
EMAIL:
EVENT CATEGORIES: