- This event has passed.
Research Spotlight – The Use of Meta-Analysis in IB Research: Its Current Status & Suggestions for Better Practice
Friday, February 24
12:00 pm-1:30 pm
For this webinar, we invited three well-established international business/marketing scholars. Our panelists will discuss the use of meta-analysis as a methodological tool in international business and global marketing research. Specifically, panelists will cover contemporary conceptual and methodological best practices that need to be considered when they conduct meta-analyses. This webinar will include short presentations followed by a discussion moderated by the co-hosts. Time listed in EST
- Learn areas of research opportunity that can best be explored via meta-analysis
- Gain insights into the best practices for different stages of the meta-analytic research process
- Tips related to best practices for designing and executing meta-analyses for publication in the international business/marketing literature