Description

For this webinar, we invited three well-established international business/marketing scholars. Our panelists will discuss the use of meta-analysis as a methodological tool in international business and global marketing research. Specifically, panelists will cover contemporary conceptual and methodological best practices that need to be considered when they conduct meta-analyses. This webinar will include short presentations followed by a discussion moderated by the co-hosts. Time listed in EST

KEY TAKEAWAYS

• Learn areas of research opportunity that can best be explored via meta-analysis
• Gain insights into the best practices for different stages of the meta-analytic research process
• Tips related to best practices for designing and executing meta-analyses for publication in the international business/marketing literature

Location

virtual