Biography
Keith joined Executive Development Programs at The Eli Broad Graduate School of Management, Michigan State University, Lansing, on February 1, 2009. In this role, focusing on Customized and International programs he is working on whole program design, marketing and sales, teaching and support, continuous improvement and strategic geographic and portfolio development.
Firstly an English and a Masters Music graduate, Keith was involved in the media industry for the first twenty years of his career. He held senior executive and directing positions in the regional and national press, in radio and magazines. This part of his career enabled him to live in Hong Kong, the USA and Canada, Australia and Singapore and France. Whilst working in the media, Keith passed a post-graduate Masters degree in Management Studies, and a Masters level degree in Marketing, Marketing Behavior and Marketing Strategy.
He joined BET, the Industrial Services conglomerate, in 1989, and was responsible for the strategy formulation, implementation and resulting development needs of their seventy companies' world-wide. During this period he worked with the construction, oil and gas, hiring, out-sourcing, transport, manufacturing and cleaning industries in the Americas, Europe, Mid East, Australasian and Asian sub continents.
Keith was appointed to the consulting faculty of the PA Management Development Practice at Sundridge Park Business School in August 1996. As a Managing Consultant, he utilized his skills in Strategy, Leadership, Management, Marketing and Brand development techniques to develop programs, lecture and to consult with clients in the software, IT, telecom, building, oil and gas, banking, builder's merchanting, specialist retailing, transport, public agency, and manufacturing market sectors in UK, Europe, Asia, North and South America.
He was appointed to the Organizational Development Arena at Cranfield University School of Management in April 2001. He was Client Partner and Director for customers from the insurance, banking, trading, manufacturing, retail, IS/IT, telecom, and extractive industries. This work includes client business in the US, Canada, Australia, China, India, Russia and most Euro countries. He directed designed and lectured a number of corporate client programsand on the Cranfield MBA and MSc Marketing, in Marketing and Sales Strategy, Sales Techniques, Key Account Management, Leadership, Decision Making and Management Skills.
Keith joined Thunderbird, the then Garvin School of International Management (now School of Global management) in Glendale, Arizona, in February 2005 as Assoc. VP, responsible for Global Partnerships, Executive Education, Open Program Enrollment, Online Programs and Thunderbird Consulting. Was also Senior Faculty, Specializing in Marketing Strategy, Customer Engagement Strategy, Sales Strategy, Key Account Management, Implementing and Leading Strategy and Global Mindset. His close client relationships were from the Oil and Gas, Information Systems, Information Technology, International Banking and Insurance and Global Manufacturing Sectors. He acquired much knowledge in relation to global management and mindset, global business, global business intelligence, entrepreneurship and marketing into overseas geographies.
Keith also is Chairman of the Board of a fast growing US National Home Owners Association services company, and a senior Board member of a New York based international manufacturing and marketing company, which has over twenty manufacturing units in every major continent in the world