Elliott Daniels serves as Lead Faculty for the Sports Business Management Minor and is embarking on nearly two decades on MSU’s campus having received a MS in Kinesiology in Sports Administration from MSU’s College of Education. He also has a Bachelor of Business Administration in Management from Eastern Michigan University. Daniels directs and leads all aspects of Sports Business Management, a program he created at MSU in 2015. He organizes all facets of the minor including admissions, curriculum development, course creation, career counseling, and the Sports Business Management Advisory Board. Daniels teaches courses connected to the minor regarding the business of sports. Utilizing his network of sports business industry experts, he has connected the program locally and nationally with college athletic departments, professional sport organizations, governing associations and entertainment companies. Daniels is approaching 20 years of service in athletic administration at MSU Athletics, a division I and Power 5 athletic department. Promoted to Associate Athletic Director for Student-Athlete Engagement, Daniels serves on the Sports Administration team and directs all aspects of the Student-Athlete Engagement unit. A former football student-athlete, Daniels is passionate about making the connection between sports and business along with assisting students in making themselves more marketable for a career in the sports business industry. He and his wife Tisha have a daughter.