Dr. Siqi Pei is an Assistant Professor of Marketing at the Eli Broad College of Business, Michigan State University. Her research investigates the economic and social impacts of emerging digital technologies, with a focus on the digital economy, influencer marketing, and automotive marketing. She employs large-scale field experiments, and causal inference to generate rigorous, data-driven insights into how technological innovations reshape consumer behavior, business strategy, and social welfare.
Her work has appeared in leading journals such as Information Systems Research and Management Science and has received multiple distinctions, including the WISE Best Paper Award. Beyond academic contributions, Dr. Pei collaborates with industry partners such as Nissan to study the real-world deployment of artificial intelligence. Through these collaborations, she bridges academic research and industry practice, advancing both scholarly understanding and managerial decision-making in technology-driven markets.
