Are you hoping to pursue a career working in managing brands, and looking to increase your chances of breaking into this highly selective field? With strong programs in Advertising, Packaging, and Marketing Michigan State University is uniquely positioned to offer academic preparation for those interested in pursuing Brand Management positions.
Through this certificate program, students will have an immersive learning experience in brand management which integrates fundamental principles from marketing, advertising, and packaging elective courses with industry concepts. In the capstone course, students will have the opportunity to apply these approaches to a real-life brand management case while receiving guidance from a panel of leading companies. Obtaining the certificate will equip students with networking, mentoring and practical skills/knowledge that can be applied in real work settings of brand management.
Advertising problems from the perspective of managers responsible for solving problems. Identify problems, develop alternative solutions, implement effective strategies, and evaluate proposed solutions.
View full course description at the Office of the Registrar.
Package graphics and structure in fast-moving consumer goods packaging and marketing. Consumer experience, printing and decoration. Preparation, production, and economics of packaging graphics.
View full course description at the Office of the Registrar.
Integration of fundamental marketing principles with brand management concepts, with application to a real-life case. Development of networking, mentoring and practical skills and knowledge.
View full course description at the Office of the Registrar.
Through the Russell Palmer Career Management Center, students will be prepared to be competitive candidates for brand management roles. The workshop will teach how to exhibit competence in understanding Brand Management, ensure confidence in their skills and abilities and assure employers that they can be impactful Brand Management Interns and Brand Management Analysts & Associates that can hit the ground running.
For further information please see your individual college’s advisor. Contact information is listed below.