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Prepare yourself for careers managing brands.

Are you hoping to pursue a career working in managing brands, and looking to increase your chances of breaking into this highly selective field? With strong programs in Advertising, Packaging, and Marketing Michigan State University is uniquely positioned to offer academic preparation for those interested in pursuing Brand Management positions.

9 credits
Complete 3 courses

3 Colleges
Broad College of Business,
Communication Arts & Science,
School of Packaging (CANR)

Practical
Real life brand management case

Designed for Advertising Management, Marketing and Packaging majors seeking to pursue brand management roles.

Through this certificate program, students will have an immersive learning experience in brand management which integrates fundamental principles from marketing, advertising, and packaging elective courses with industry concepts. In the capstone course, students will have the opportunity to apply these approaches to a real-life brand management case while receiving guidance from a panel of leading companies. Obtaining the certificate will equip students with networking, mentoring and practical skills/knowledge that can be applied in real work settings of brand management.

Students must complete the following

Admissions Critera

  • Completion of either Managerial Marketing (MKT 300) or Introduction to Marketing (MKT 327) with a 3.0 GPA or higher
  • Pursuing an undergraduate academic major in Marketing, Advertising Management or Packaging
  • The program is highly competitive. Communication skills weigh very heavily in the admissions decision. Admission to the program is selective and meeting the minimum standards does not guarantee admission.

How to Apply


Apply Today!

Contact Information

For further information please see your individual college’s advisor. Contact information is listed below.

  • Packaging | Undergraduate Program Coordinator
  • Aaron L. Tucker, MA
  • School of Packaging
  • Michigan State University
  • Packaging Building
  • 448 Wilson Rd., Room 110C
  • East Lansing, MI 48824
  • Phone: (517) 353-8966
  • Schedule an Appointment
  • CommArtSci | Academic Advisor
  • Jennifer Chesney
  • CommArtSci | College of Communication Arts & Sciences
  • Michigan State University
  • Communication Arts and Sciences Building
  • 404 Wilson Rd., Room 189
  • East Lansing, MI 48824
  • Schedule an Appointment
  • CommArtSci | Academic Advisor
  • Evan Gazdecki
  • College of Communication Arts and Sciences
  • Michigan State University
  • Communication Arts and Sciences Building
  • 404 Wilson Rd., Room 189
  • East Lansing, MI 48824
  • Schedule an Appointment
  • Broad | Academic Advisor
  • Pradnya Joshi, Ph.D.
  • Undergraduate Academic Services
  • Broad College of Business
  • Eppley Center
  • 667 N. Shaw Lane, Room E101
  • East Lansing, MI 48824
  • Phone: (517) 355-7605
  • Schedule an Appointment