Associate Professor - Marketing
Office: N304 Business College Complex
Dr. Voorhees is an Assistant Professor of Marketing at Michigan State University. Clay received his Ph.D. from Florida State University. His research has been published or is forthcoming in the Journal of Marketing, Strategic Management Journal, Journal of Product Innovation Management, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Cornell Hospitality Quarterly, the Journal of Services Marketing, and other peer-reviewed outlets.
Clay's research focuses on marketing management issues, where he is currently focusing a series of substantive projects:
Customer Experience Management - Understanding the dynamics of the entire customer experience including the impact of employees, other customers, and the environment on customer evaluations of the experience and loyalty.
Customer Loyalty and Relationship Marketing - Understanding the nature of bonds between consumers and firms and the strategic marketing actions firms can employ to increase these bonds and experience increased advocacy and spending.
Return on Marketing Investments - Assessing the return on marketing investments, including the ROI of trade show marketing investments, loyalty program designs, and service quality investments, and service recovery strategies.
He teaches a range of courses at both the graduate and undergraduate level focused on innovating and launching new goods and services, consumer decision making, marketing principles, and marketing strategy.
Customer Loyalty and Relationship Marketing – Understanding the nature of bonds between consumers and firms and the strategic marketing actions firms can employ to increase these bonds and experience increased advocacy and spending.