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Who says partying doesn’t pay off? Broad College alum finds success and spotlight in selling student experiences

Matt Carroll is on a roll.

The Eli Broad College of Business alum (BA Supply Chain Management ’17), just 23 years old, is drawing attention for his work in co-founding University Viral, where he is chief operating officer.

Matt Carroll.
Matt Carroll.

The company, which he started with TK Kubvoruno, who also attended MSU, was born as a Spring Break package-seller and has grown into a one-stop shop for college student events, travel, and entertainment, serving more than 100,000 college students annually.

Entrepreneur magazine recently listed Carroll and one of its “Successful Entrepreneurs You Should Be Following.”

“TK and Matt have their sights set high with every intention to completely change the events, travel, and entertainment industry,” the magazine said. “These guys are most definitely people you want to keep an eye on, as they create a Viral movement!”

Recently, Carroll and Kubvoruno were interviewed for MSU Focal Point, the MSU School of Journalism’s student newscast, about their swift ascent to professional success.


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