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“Globalization, Islam, and Marketing” – Research Spotlight by MSU-CIBER and MSU-MSP
October 14, 2021
1:00 pm-2:30 pm
The global Muslim market, encompassing 1.8 billion consumers and with an estimated worth of 3.2 trillion dollars by 2024, is of interest to many companies and scholars of business. This panel will discuss a diverse array of topics such as the halal industry, Islamic branding, and Islamic business strategy. The event will be moderated by Professor Ahmet H. Kirca
(Director MSU-CIBER) and MohammadH. Khalil (MSU-MSP).
Dr. Jonathan Wilson, Professor of Brand Strategy & Culture, Director – Regents University, London
Dr. Elif Izberk-Bilgin, Associate Professor of Marketing – University of Michigan, Dearborn
Dr. Cedomir Nestorovic, Professor of International Marketing and Geopolitics – ESSEC Singapore