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“Globalization, Islam, and Marketing” – Research Spotlight by MSU-CIBER and MSU-MSP

Thursday, October 14
1:00 pm
-2:30 pm

The global Muslim market, encompassing 1.8 billion consumers and with an estimated worth of 3.2 trillion dollars by 2024, is of interest to many companies and scholars of business. This panel will discuss a diverse array of topics such as the halal industry, Islamic branding, and Islamic business strategy. The event will be moderated by Professor Ahmet H. Kirca
(Director MSU-CIBER) and MohammadH. Khalil (MSU-MSP).

Speakers:

Dr. Jonathan Wilson, Professor of Brand Strategy & Culture, Director – Regents University, London

Dr. Elif Izberk-Bilgin, Associate Professor of Marketing – University of Michigan, Dearborn

Dr. Cedomir Nestorovic, Professor of International Marketing and Geopolitics – ESSEC Singapore

Event flyer

Details

Date:
Thursday, October 14
Time:
1:00 pm-2:30 pm
Event Categories:
,

Venue

Online
MI United States

Organizer

International Business Center
Phone:
517-353-4336
Email:
ibc@msu.edu
Website:
https://ibc.broad.msu.edu