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Using Cultural Distance in International Business Research: Tips and Trends – Research Spotlight by MSU & Texas A&M CIBERS
Tuesday, September 7
7:00 pm-8:30 pm
For this webinar, we invited three international business/marketing scholars who have recently published important work on the measurement of cultural distance. Specifically, our panelists will discuss their research addressing contemporary conceptual and methodological best practices for using cultural distance in international marketing/business research. This webinar will include short presentations followed by a discussion moderated by the co-hosts: Dr. Ahmet Kirca, MSU, and Dr. David Griffith, Texas A&M university.