U.S. News & World Report’s 2024 Best Online Master’s in Business Programs ranking places the Broad College at No. 2 among U.S. public schools. See the numbers.
Michael Brereton is a leader in the global marketing research industry. He has a passion for understanding, and playing a leadership role in, the transformation of the marketing research and decision intelligence space.In October, 2014 he retired from Maritz Research after twenty-seven years with the company, the most recent eleven years as President and CEO. Maritz was ranked in the AMA Gold (formerly Honomichl) findings as the 12th largest marketing research firm in the United States and 18th globally.Michael has since joined the faculty of Michigan State University’s Eli Broad Graduate School of Management where he is Executive in Residence and teaches Marketing Strategy in the Master of Science in Marketing Research Program. In this role he has launched the Research Transformed Collaborative, an institute to fuse industry and academic thought leadership in understanding the rapidly evolving marketing research and decision intelligence space.He also operates a private consulting practice through which he advises firms on business strategy related to business transformation in the marketing research industry. Michael has contributed substantially to the commercial and academic advancement of the marketing research discipline. His industry leadership roles have been broad and have most recently included CASRO Chairman, founding Chair for the CASRO Institute for Research Quality, Advisory Board Chair for the Michigan State University Master of Science in Marketing Research Program, Advisory Board member for the Southern Illinois University Master of Marketing Research Program, and Advisory Board member for the Bowling Green State University Center for Business Analytics. Michael received a Bachelor of Science degree from General Motors Institute in Flint, Michigan and a Master of Business Administration degree from Bowling Green State University in Ohio.
2022 INSIGHTS & ANALYTICS MARKET & TOP 50 REPORT PUBLISHED August 23, 2022 Outlet: Insights & Analytics Michael Brereton, fixed-term faculty in marketing and executive in residence in the M.S. in Marketing Research program, authored the Insights Association’s 2022 Insights & Analytics Market & Top 50 Report, which the association released in August. The news was also published at MR Web.
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International Judging Panel June 29, 2022 Outlet: Insight250 Michael Brereton, fixed-term faculty of marketing and Executive in Residence with the Master of Science in Marketing Research program, was appointed a member of the International Judging Panel of Insight250, the annual recognition of global leaders and innovators in marketing research.
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Key Leadership Changes at KJT April 26, 2022 Outlet: PR Newswire Michael Brereton, executive in residence and fixed-term faculty in the Department of Marketing, has joined the board of directors of KJT Group, an evidence-based health-care consulting firm, announced a press release at PR Newswire. The press release was also published at Morningstar and 25 other outlets