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Gilbert  Harrell

Gilbert Harrell

Department: Marketing

Office: N329 Business College Complex

Telephone: 517-432-6415


Gilbert D. Harrell, Ph.D., is Professor of Marketing at the Broad College of Business and Graduate School of Management, Michigan State University. Professor Harrell received the 1997 John D. and Dortha J. Withrow Endowed Teacher/Scholar Award, the 1996 Phi Chi Theta Professor of the Year Award, and the 1995 Golden Key National Honor Society Teaching Excellence Award as the top teacher at Michigan State University. His activities include the Undergraduate, MBA, Executive MBA and Ph.D. programs, where over 20,000 students have taken his classes. Among other courses, he is currently teaching Strategic Planning in the Executive MBA curriculum. His teaching, research, and consulting activities focus on sustainable competitive advantage; building business value; consumer loyalty; and strategic business, marketing and sales planning systems.

Dr. Harrell's new book, Marketing: Connecting With Customers, Prentice Hall, 2002, shows how winning organizations compete. His other books include Consumer Behavior, Harcourt Brace and Jovanovich; Strategic Planning, Simon & Schuster, and others. His publications have appeared in several journals, including The Journal of Long Range Planning, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Affairs, Journal of Industrial Marketing Management, Journal of Consumer Satisfaction, Journal of Retailing, Business Topics, Journal of Logistics Information Management, Journal of Health Care Marketing, Journal of International Marketing, Journal of the Academy of Marketing Science, and others. He has been or is a member of the University Graduate Council, the University Graduate Professional Judiciary, the University Automotive Industry Advisory Board, Chairperson of the Committee on Executive Development, and others. Dr. Harrell's doctorate degree is from Pennsylvania State University, where he was elected to the Phi Kappa Phi Honorary and the American Marketing Association Consortium. Both his Bachelor's and Master's degrees are from Michigan State University.

Dr. Harrell has consulted in over 20 countries and he maintains an active multinational clientele. He has received wide acclaim from his clients as a leading strategist, motivational speaker, and facilitator and has been a speaker at numerous association meetings. He is very active in MSU Executive Development Programs. Dr. Harrell has developed strategic business and marketing systems for many Fortune 500 and mid-size organizations, including ARAMARK, General Motors, Collins and Aikman, Eastman Kodak, Asea Brown Boveri, Westinghouse, Cutler Hammer, AAR, Masco, Delta, Sparrow Health Systems, United Parcel Services, Brunswick Corporation, North American Van Lines, Electronic Data Systems, and others. Dr. Harrell is founder of Harrell & Associates, Inc., a professional consulting group, which specializes in services regarding strategic business, marketing, technology and sales.

Strategic marketing management, business-to-business marketing, and sales strategies

  • John D. and Dortha Withrow Award: Award given as the for outstanding scholar/teacher at the Eli Broad School of Business.
  • Phi Chi Thete Professor of the Year Award: Award for outstanding teaching at Michigan State University
  • Golden Key National Honor Society Teaching Excellence Award: Award given as the top teacher at Michigan State University
  • Business Week -- Top 10 Business Educators in America: Business Week Online Citation as one of the top 10 Business Teachers in America.

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