Michael Brereton is a
leader in the global marketing research industry. He has a passion for understanding, and
playing a leadership role in, the transformation of the marketing research and
decision intelligence space.In October, 2014 he
retired from Maritz Research after twenty-seven years with the company, the
most recent eleven years as President and CEO.
Maritz was ranked in the AMA Gold (formerly Honomichl) findings as the
12th largest marketing research firm in the United States and 18th globally.Michael has since joined
the faculty of Michigan State University’s Eli Broad Graduate School of
Management where he is Executive in Residence and teaches Marketing Strategy in
the Master of Science in Marketing Research Program. In this role he has launched the Research
Transformed Collaborative, an institute to fuse industry and academic thought
leadership in understanding the rapidly evolving marketing research and
decision intelligence space.He also operates a
private consulting practice through which he advises firms on business strategy
related to business transformation in the marketing research industry.
Michael has contributed
substantially to the commercial and academic advancement of the marketing research
discipline. His industry leadership roles have been broad and have most
recently included CASRO Chairman, founding Chair for the CASRO Institute for
Research Quality, Advisory Board Chair for the Michigan State University Master
of Science in Marketing Research Program, Advisory Board member for the
Southern Illinois University Master of Marketing Research Program, and Advisory
Board member for the Bowling Green State University Center for Business
Analytics.
Michael received a Bachelor of Science
degree from General Motors Institute in Flint, Michigan and a Master of
Business Administration degree from Bowling Green State University in Ohio.
Key Leadership Changes at KJT April 26, 2022 Outlet: PR Newswire Michael Brereton, executive in residence and fixed-term faculty in the Department of Marketing, has joined the board of directors of KJT Group, an evidence-based health-care consulting firm, announced a press release at PR Newswire. The press release was also published at Morningstar and 25 other outlets
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Revenue Up 4% for US Insights 'Top 50' September 3, 2021 Outlet: MR Web The article was also published in 1 other outlet.
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Town Hall: U.S. Insights Market Update August 25, 2021 Outlet: Insights Association
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The HCD Mindset: Vidcast Series Season 2 April 2, 2021 Outlet: HCD Mindset
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Insights Association Names First Class of “Laureates” November 13, 2020 Outlet: Insights Association
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Measuring the Transformation of Insights & Analytics September 30, 2020 Outlet: Insights Association
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The 2017 AMA Gold Global Top 25 Market Research Companies October 1, 2018 Outlet: American Marketing Association
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Michigan State University and AYTM Partner to Empower the Next Generation of Market Researchers September 10, 2018 Outlet: Business Insider
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MR Standards Institute CIRQ Adds Leaders June 11, 2018 Outlet: MRWeb