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Michael Brereton

Fixed-Term Faculty
Department: Marketing
Office:
Business College Complex
632 Bogue St Rm N301
East Lansing, MI 48824
Phone: (517) 432-6429
  • Biography
    Michael Brereton is a leader in the global marketing research industry.  He has a passion for understanding, and playing a leadership role in, the transformation of the marketing research and decision intelligence space.   In October, 2014 he retired from Maritz Research after twenty-seven years with the company, the most recent eleven years as President and CEO.   Maritz was ranked in the AMA Gold (formerly Honomichl) findings as the 12th largest marketing research firm in the United States and 18th globally.   Michael has since joined the faculty of Michigan State University’s Eli Broad Graduate School of Management where he is Executive in Residence and teaches Marketing Strategy in the Master of Science in Marketing Research Program.  In this role he has launched the Research Transformed Collaborative, an institute to fuse industry and academic thought leadership in understanding the rapidly evolving marketing research and decision intelligence space.   He also operates a private consulting practice through which he advises firms on business strategy related to business transformation in the marketing research industry.     Michael has contributed substantially to the commercial and academic advancement of the marketing research discipline. His industry leadership roles have been broad and have most recently included CASRO Chairman, founding Chair for the CASRO Institute for Research Quality, Advisory Board Chair for the Michigan State University Master of Science in Marketing Research Program, Advisory Board member for the Southern Illinois University Master of Marketing Research Program, and Advisory Board member for the Bowling Green State University Center for Business Analytics.   Michael received a Bachelor of Science degree from General Motors Institute in Flint, Michigan and a Master of Business Administration degree from Bowling Green State University in Ohio.

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Master’s in Marketing Research Climbs National Rankings 
For another year, the Broad College of Business’ master’s degree in marketing research (MSMR) rose in national rankings.