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Raymond Pirouz

Fixed-Term Faculty
Department: Marketing
North Business Building
632 Bogue St Rm N370
East Lansing, MI 48824
Phone: (517) 353-6381
Curriculum Vitae
  • Biography
    Raymond Pirouz is an author, consultant and lecturer at the intersection of design, technology, commerce and culture. An alumnus of the Art Center College of Design, where he graduated with honors, Pirouz began his career as an advertising art director and later established a design studio where he consulted on projects for Adobe, c|net, Caltech, Macromedia, NASA/JPL, USC, Virgin Records and for clients representing American Century Mutual Funds, American Honda, Cathay Pacific, Fidelity Federal Bank, Panasonic, Toyota and others. Before transitioning to consult and teach full-time, Pirouz served as Director of Marketing at, a subscription-based online publisher of video training material for teachers, students and creative professionals working with digital media.

    Pirouz is the author of three books and his work has been featured in publications including Wired, Communication Arts, the AIGA Journal of Design, the Independent of London and books including Cascading Style Sheets: The Designer’s Edge, Education of an E-Designer and How to Design Logos, Symbols & Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media. Pirouz has served as a judge for design and advertising competitions, spoken at a number of conferences and taught at UCLA Extension, the Art Center College of Design, the Master of Digital Experience Innovation (MDEI) program at the University of Waterloo | Stratford and Ivey Business School at Western University.

    Pirouz currently lectures at The Eli Broad College of Business at Michigan State University and The Paul Merage School of Business at University of California Irvine.

  • Publications
    Pirouz, Dante; Thomson, Matthew; Johnson, Allison; Pirouz, Raymond. “Creating Engaging Online Videos,” MIT Sloan Management Review (Vol. 56, No. 4, 2015).
    In collection
    Heller, S. (2001). Education of an e-designer. New York: Allworth Press.
    Pirouz, R. (1999). Illustrator 8 magic. Indianapolis, Ind: New Riders.
    Pirouz, R. (1998). HTML Web magic. Indianapolis, Ind: New Riders.
    Pirouz, R. (1997). Click here : Web communication design. Indianapolis, Ind: New Riders Pub
  • Courses
    • MKT 810: Open Innovation Management
    • MKT 820: New Product Development & Portfolio Management
    • MKT 809: Pricing, Profitability, and Marketing Metrics
    • MKT 313: Consultative Selling
    • HCM 813: Healthcare Services Marketing
    • MKT 865: Modern Marketing
    • MKT 817: Business Development & Sales Management
  • Media Mentions
    • Article
      11th annual All MSU Sales Competition excels in a virtual space
      Date: 03-15-2021
      View Mention
    • Article
      Packback and Michigan State Team Up to Reimagine Online Discussion
      Date: 03-01-2021
      View Mention
    • Article
      Connecting COVID-19 to Coursework. Resources to Help You Discuss the Pandemic with Your Students.
      Date: 04-24-2020
      View Mention

Related News:

11th annual All MSU Sales Competition excels in a virtual space 
This year, 80 students competed virtually for a chance to attend the National Collegiate Sales Competition.