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Raymond Pirouz

Fixed-Term Faculty
Department: Marketing
Office:
North Business Building
632 Bogue St Rm N370
East Lansing, MI 48824
Phone: (810) 841-1896
Curriculum Vitae
  • Biography
    Raymond Pirouz is an author, consultant and lecturer at the intersection of design, technology, commerce and culture. An alumnus of University of Michigan where he earned his MBA in Marketing and Innovation Management and the Art Center College of Design, where he earned his undergraduate degree with honors, Pirouz began his career as an advertising art director and later established a design studio where he consulted on projects for Adobe, c|net, Caltech, Macromedia, NASA/JPL, USC, Virgin Records and for clients representing American Century Mutual Funds, American Honda, Cathay Pacific, Fidelity Federal Bank, Panasonic, Toyota and others. Before transitioning to consult and teach full-time, Pirouz served as Director of Marketing at lynda.com, a subscription-based online publisher of video training material for teachers, students and creative professionals working with digital media.

    Pirouz is the author of three books and his work has been featured in publications including Wired, Communication Arts, the AIGA Journal of Design, the Independent of London and books including Cascading Style Sheets: The Designer's Edge, Education of an E-Designer and How to Design Logos, Symbols & Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media. Pirouz has served as a judge for design and advertising competitions, spoken at a number of conferences and taught at UCLA Extension, the Art Center College of Design, the Master of Digital Experience Innovation (MDEI) program at the University of Waterloo | Stratford, Ivey Business School at Western University, and the Paul Merage School of Business at UC Irvine.



  • Publications
    Article
    Pirouz, Dante; Thomson, Matthew; Johnson, Allison; Pirouz, Raymond. “Creating Engaging Online Videos,” MIT Sloan Management Review (Vol. 56, No. 4, 2015).

    In collection
    Heller, S. (2001). Education of an e-designer. New York: Allworth Press.

    Book
    Pirouz, R. (1999). Illustrator 8 magic. Indianapolis, Ind: New Riders.

    Book
    Pirouz, R. (1998). HTML Web magic. Indianapolis, Ind: New Riders.

    Book
    Pirouz, R. (1997). Click here : Web communication design. Indianapolis, Ind: New Riders.

    Technical Report
    Customer Segmentation and Business Model Evolution at Unbounce
    Ivey Publishing (July 8, 2014)
    https://www.iveycases.com/ProductView.aspx?id=66736

    Technical Report
    Jill's Table: Digitizing a Retail Legacy
    Ivey Publishing (March 20, 2014)
    https://www.iveycases.com/ProductView.aspx?id=63725

    Technical Report
    Jill's Table: Digitizing a Retail Legacy – DVD
    Ivey Publishing (March 20, 2014)
    https://www.iveycases.com/ProductView.aspx?id=65481

    Technical Report
    Bitmaker Labs: Innovation on Hold
    Ivey Publishing (July 26, 2013)
    https://www.iveycases.com/ProductView.aspx?id=59764

       Added to “Teaching Design Thinking by Discipline” collection
       https://hbsp.harvard.edu/catalog/collections/teaching-design-thinking-by-discipline/
       Harvard Business Publishing Education, September 2021

    Technical Report
    MediaMath: Positioning a Real-Time Interface for Online Media Planning & Buying
    Ivey Publishing (July 5, 2013)
    https://www.iveycases.com/ProductView.aspx?id=58547

    Technical Report
    Mountain Equipment Co-op: Digital Strategy
    Ivey Publishing (June 24, 2013)
    https://www.iveycases.com/ProductView.aspx?id=58677

    Technical Report
    A Couple of Squares (A) and (B) – DVD
    Ivey Publishing (March 13, 2013)
    https://www.iveycases.com/ProductView.aspx?id=57885

    Technical Report
    A Couple of Squares: E-Commerce Opportunities for Growth (B)
    Ivey Publishing (March 13, 2013)
    https://www.iveycases.com/ProductView.aspx?id=57703

    Technical Report
    A Couple of Squares: Pricing for the Future (A)
    Ivey Publishing (March 13, 2013)
    https://www.iveycases.com/ProductView.aspx?id=57702

    Technical Report
    Better Homes & Gardens Real Estate: B2B and B2C Social Media Marketing
    Ivey Publishing (December 3, 2012)
    https://www.iveycases.com/ProductView.aspx?id=56717

    Technical Report
    HootSuite: Monetizing the Social Media Dashboard
    Ivey Publishing (November 22, 2012)
    https://www.iveycases.com/ProductView.aspx?id=56779

    Technical Report
    Decathlon China: Using Social Media to Penetrate Internet Market
    Ivey Publishing (November 16, 2011)
    https://www.iveycases.com/ProductView.aspx?id=52517

    Technical Report
    Sushilicious: Can Social Media Sell Sushi
    Ivey Publishing (October 17, 2011)
    https://www.iveycases.com/ProductView.aspx?id=52187

    Technical Report
    Online Metrics: What Are You Measuring and Why
    Ivey Publishing (June 30, 2011)
    https://www.iveycases.com/ProductView.aspx?id=51551

  • Courses
    • MKT 810: Open Innovation Management
    • MKT 820: New Product Development & Portfolio Management
    • MKT 809: Pricing, Profitability, and Marketing Metrics
    • MKT 313: Consultative Selling
    • HCM 813: Healthcare Services Marketing
    • MKT 865: Modern Marketing
    • MKT 817: Business Development & Sales Management
    • MKT 410: Product Innovation & Management
  • Awards
    • MBA Faculty of the Year, 2021
      Broad College of Business, MSU
    • Instructor of Excellence, Undergraduate Required Courses, 2021
      Michigan State University
    • Instructor of Excellence, Undergraduate Electives, 2021
      Michigan State University
    • Instructor of Excellence, Full-Time MBA Program, 2021
      Michigan State University
  • Media Mentions

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