Wyatt Schrock

Wyatt Schrock Ph.D.
   
Assistant Professor, Marketing  

Expertise  

Wyatt Schrock is an Assistant Professor of Marketing at Michigan State University.  He was previously an Assistant Professor of Marketing at West Virginia University.  Dr. Schrock holds a Ph.D. in Marketing from Michigan State University.  He also holds an M.B.A. in Finance from the University of Miami and a B.B.A. in Marketing from the University of Michigan.  

Dr. Schrock's research interests include salesperson motivation, sales manager leadership, and brand management.  His research has been published in the Journal of Personal Selling & Sales Management, Marketing Letters, Journal of Business Ethics, Journal of Business Research, Journal of Service Research, Industrial Marketing Management, European Journal of Marketing, Journal of International Marketing, and the Journal of the Academy of Marketing Science.  He has presented his research at several academic conferences in the U.S. and abroad.  He currently serves on the Editorial Review Boards at the Journal of Personal Selling & Sales Management and the Journal of Business Research.  Dr. Schrock's research has twice received the annual James M. Comer Award for "Best Contribution to Selling and Sales Management Theory." He has also co-authored an academic textbook, Professional Selling (Sage 2023 / Chicago Business Press 2020).  

Dr. Schrock also has ten years of corporate experience in a variety of sales, marketing, and analyst roles.  He has worked for companies such as Procter & Gamble and Gannett.  At MSU, Dr. Schrock teaches Sales Management (Marketing 383) and has won numerous teaching awards.

Education

• Ph.D., Marketing, Michigan State University
• M.B.A., Finance, University of Miami
• B.B.A., Marketing, University of Michigan