Young entrepreneurs put their heart, soul, creativity and themselves into their inventions, ideas, products and businesses. Their creativity and investment in their ideas contribute to global societal change and progress and the freedom to run their own businesses.

What does integrity mean to a young entrepreneur? Protecting their ideas, reputation, investment of self. What happens when that integrity is disrupted by someone faking their product or marks?

This year’s World Intellectual Property Day 2022 theme focuses directly on those great minds—the young, energetic, ingenuitive entrepreneurs of the world. We are presented with the unique opportunity to implement vital knowledge of intellectual property rights to those future innovators who will, in turn, supply the world with their own intellectual property. These creators of the world, when equipped with this knowledge of how to effectively navigate the rules and regulations of the digital space, set themselves apart from their predecessors.