Michigan State University’s Axia Institute is pleased to announce the appointment of John D. Hatfield as director of marketing and communications.
Hatfield comes to the Axia Institute from Chemical Bank, where he was senior vice president and director of Marketing. Hatfield was responsible for directing all of Chemical Bank’s advertising and branding efforts, including the development of a multi-year, award-winning “Made in Michigan” campaign and the bank’s rebranding and transition to a new logo in 2016. In addition to his brand-building experience, he has extensive web and direct marketing expertise and oversaw all communications in support of Chemical Bank’s acquisitions.
“John’s extensive experience and his deep understanding of his field will be a great benefit to us at the Axia Institute as we continue to establish ourselves as a premier supply chain center of excellence,” said Katherine A. Franz, executive director. “John will play a vital role as we expand our presence domestically and globally among our corporate, academic and community partners.”
Hatfield earned a bachelor of arts degree in history from Kenyon College in Gambier, Ohio, and a master of business administration degree from Kellogg School of Management at Northwestern University in Evanston, Illinois. He lives in Midland, Michigan, with his wife and two children.