Jessica Richards
She/HerEmail: richardsje@broad.msu.edu
Director of M.S. in Marketing Research Program
Department: Marketing
Phone: (517) 884-1669
- Biography Jessica Richards is the Senior Marketing MS Programs Director overseeing operations for the #1 ranked MS in Marketing Research and Analytics program (MSMRA) worldwide and North America's first MS in Customer Experience Management Program (MS-CXM). Jessica has been a senior administrator at MSU's Eli Broad College of Business for nearly 12 years, and she is completing her Doctor of Education in Educational Leadership with a concentration in Higher Education Administration (EdD) degree. She also holds a Master of Business Administration (MBA) and a Bachelor of Science in Management (BS) and is an honored military service veteran. Throughout her tenure, the MSMRA program has grown more than 500%, becoming the #1 ranked MS in Marketing Research and Analytics program globally and the most efficient and #1 value program at Michigan State University. Jessica is a champion of positive leadership, inspiring students, staff, professors, and board members to achieve their highest excellence collectively. Jessica was awarded Senior Academic Specialist and selected as the 2021 Broad College Distinguished Staff Member of the Year for exemplary performance.
- Education Masters Master of Business Administration 2013, The University of Phoenix Arizona
Bachelors Bachelor of Science in Business Administration and Management 2011, The University of Phoenix Arizona
Associates Associate of Science, Business/Commerce, General 2008, Lansing Community College
- Awards
- 2021 Broad College Distinguished Staff AwardHighly recognized and selected as the recipient of the prestigious Broad CollegeDistinguished Staff Member Award for all 2021, similar to receiving the "Employee of theYear" award.
- Media Mentions
- ARTICLEBroad online master’s programs ranked No. 2 nationwide, No. 1 for veterans
February 7, 2024
Outlet: MSU Broad News
US News and World Report ranks Broad Online masters programs (MSMRA, MSMSL, and MSHCM) as #2 nationwide, #1 in Marketing. #1 in Leadership, and #1 for Veterans. - ARTICLEBroad’s M.S. in Marketing Research earns STEM designation
July 24, 2023
Outlet: MSU Broad News
Following years of incredible dedication to excellence the MS in Marketing Research program has become a STEM masters degree program and was awarded this prestigious designation. - ARTICLEBroad College’s online master’s programs rank among the nation’s top 5
January 24, 2023
Outlet: MSU Broad News
MS in Marketing Research program aids Broad College in achieving #6 overall nationwide in US News and World Reports Best Online Masters Programs Ranking. Also, MSMR was ranked #1 in Marketing, and all programs collectively were #1 for veterans. - ARTICLECOLLEGE NEWS Broad College Master’s in Marketing Research ranked No. 1 in the world
October 14, 2022
Outlet: MSU Broad News
The MS in Marketing Research program was ranked #1 in the world for marketing research in QS World's Best Masters in Marketing Ranking. - AUDIOEp. 128 – Jessica Richards, Market Research Program Director at MSU
October 16, 2018
Outlet: Happy Market Research Podcast
Related News:
Covering three MSU programs, this 2024 U.S. News & World Report ranking highlights our strengths in graduate education.
Signifying quality and rigor, this new status reflects an expanded and enhanced curriculum for our top-ranked program.
The 2023 U.S. News & World Report ranking puts MSU at No. 4 among U.S. public schools, covering three Broad programs.
The event, held in September, connected industry experts and covered impactful marketing research topics.
The QS Business Master’s Rankings 2023 place our M.S. in Marketing Research as best globally and No. 5 in North America.
The 2022 U.S News & World Report ranking puts MSU at No. 7 among U.S. public schools, covering three Broad programs.
The 2021 TFE Times rankings consistently place MSU's business programs among the best graduate offerings nationally.
Michael Brereton, fixed-term faculty, is now a Laureate, the highest merit in the industry group’s certificate program.
In the 2020 rankings, three master’s programs have been ranked in the top 20 nationally.
The #1 ranked M.S. in Marketing Research program is a win-win for students and businesses.
All-Big Ten linebacker now hopes to become an educational policy analyst
By partnering with AYTM, the Broad College can offer students access to its sophisticated research automation tools
