Jessica Richards
She/HerEmail: richardsje@broad.msu.edu
Senior Director, MSMRA & Graduate Student Services
Department: Marketing
Phone: (517) 884-1669
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Biography
Jessica Richards is the Senior Director, MSMRA & Graduate Student Services overseeing operations for the #1 ranked MS in Marketing Research and Analytics program (MSMRA) worldwide and all graduate student services at the Eli Broad College of Business. Jessica has been a senior administrator at MSU's Eli Broad College of Business for nearly 12 years, and she has completed her Doctor of Education in Educational Leadership with a concentration in Higher Education Administration (EdD) degree. She also holds a Master of Business Administration (MBA) and a Bachelor of Science in Management (BS) and is an honored military service veteran. Throughout her tenure, the MSMRA program has grown more than 500%, becoming the #1 ranked MS in Marketing Research and Analytics program globally and the most efficient and #1 value program at Michigan State University. Jessica is a champion of positive leadership, inspiring students, staff, professors, and board members to achieve their highest excellence collectively. Jessica and her team were awarded the 2025 Lewis Quality Awards for their exemplary results over the past decade with the #1 ranked MSMRA program. Jessica was awarded Senior Academic Specialist and selected as the 2021 Broad College Distinguished Staff Member of the Year for exemplary performance.
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Education
Ed.D. Doctor of Education in Educational Leadership with a concentration in Higher Education Administration 2025, Arkansas State University
Masters Master of Business Administration 2013, The University of Phoenix Arizona
Bachelors Bachelor of Science in Business Administration and Management 2011, The University of Phoenix Arizona
Associates Associate of Science, Business/Commerce, General 2008, Lansing Community College
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Awards
- 2021 Broad College Distinguished Staff AwardHighly recognized and selected as the recipient of the prestigious Broad CollegeDistinguished Staff Member Award for all 2021, similar to receiving the "Employee of theYear" award.
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Media Mentions
- ARTICLEBroad College’s online master’s programs rank among the nation’s top 5
January 24, 2023
Outlet: MSU Broad News
MS in Marketing Research program aids Broad College in achieving #6 overall nationwide in US News and World Reports Best Online Masters Programs Ranking. Also, MSMR was ranked #1 in Marketing, and all programs collectively were #1 for veterans.
Related News:
Covering three MSU programs, this 2024 U.S. News & World Report ranking highlights our strengths in graduate education.
Signifying quality and rigor, this new status reflects an expanded and enhanced curriculum for our top-ranked program.
The 2023 U.S. News & World Report ranking puts MSU at No. 4 among U.S. public schools, covering three Broad programs.
The event, held in September, connected industry experts and covered impactful marketing research topics.
The QS Business Master’s Rankings 2023 place our M.S. in Marketing Research as best globally and No. 5 in North America.
The 2022 U.S News & World Report ranking puts MSU at No. 7 among U.S. public schools, covering three Broad programs.
The 2021 TFE Times rankings consistently place MSU's business programs among the best graduate offerings nationally.
Michael Brereton, fixed-term faculty, is now a Laureate, the highest merit in the industry group’s certificate program.
In the 2020 rankings, three master’s programs have been ranked in the top 20 nationally.
The #1 ranked M.S. in Marketing Research program is a win-win for students and businesses.
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By partnering with AYTM, the Broad College can offer students access to its sophisticated research automation tools