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Jessica Richards

She/Her
Director of M.S. in Marketing Research Program
Department: Marketing
Office:
Minskoff Pavilion
651 N Shaw Ln Rm M100U
East Lansing, MI 48824
Phone: (517) 884-1669

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Covering three MSU programs, this 2024 U.S. News & World Report ranking highlights our strengths in graduate education.
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Signifying quality and rigor, this new status reflects an expanded and enhanced curriculum for our top-ranked program.
Broad master's students pose for a picture at the 2022 commencement ceremony in the Breslin Center.
The 2023 U.S. News & World Report ranking puts MSU at No. 4 among U.S. public schools, covering three Broad programs.
Attendees fill a room in the Minskoff Pavilion for the MSMR Spartan Insights Summit.
The event, held in September, connected industry experts and covered impactful marketing research topics.
Business College Complex on sunny fall day.
The QS Business Master’s Rankings 2023 place our M.S. in Marketing Research as best globally and No. 5 in North America.
The Broad College Community is honored to be recognized as being ranked in the Top 10 for Best Online Masters in Business Programs.
The 2022 U.S News & World Report ranking puts MSU at No. 7 among U.S. public schools, covering three Broad programs.
Zoom background set on a sidewalk leading up to the MSU Broad College of Business Edward J. Minskoff Pavilion
The 2021 TFE Times rankings consistently place MSU's business programs among the best graduate offerings nationally.
Michael Brereton, fixed-term faculty, is now a Laureate, the highest merit in the industry group’s certificate program.
Front entrance of the Minskoff Pavilion at dusk
In the 2020 rankings, three master’s programs have been ranked in the top 20 nationally.
The #1 ranked M.S. in Marketing Research program is a win-win for students and businesses.
By partnering with AYTM, the Broad College can offer students access to its sophisticated research automation tools