Professor Cavusgil's teaching, research and administrative activities have focused on international business and marketing. His specific interests include the internationalization of the firm, global marketing strategy, and emerging markets.
At Michigan State University, in addition to his teaching, research and mentoring activities, Professor Cavusgil serves as Executive Director of the Center for International Business Education and Research (CIBER), a National Resource Center. He has consulted with the International Trade Center (UNCTAD/WTO), federal and state government agencies, multinational corporations, and chambers of commerce. He lectures frequently on executive development programs and has taught in more than a dozen nations around the world. In 1994, he served as Senior Fulbright Scholar to Australia and taught at Monash and other universities.
Cavusgil has authored more than a dozen books and over one hundred refereed journal articles. His work is among the most cited contributions in international marketing. He is the founding editor of the Journal of International Marketing now published by the American Marketing Association, and Advances in International Marketing published by Elsevier/JAI Press. He serves on the editorial review boards of a dozen professional journals. His books include Doing Business in the Emerging Markets (1992, Sage) and International Business (forthcoming, Prentice-Hall). He is the developer of several computer-aided decision support systems for international business including CORE -- COmpany Readiness to Export.
In 1998, Cavusgil was elected a Fellow of the Academy of International Business, a distinction earned by a select group of intellectual leaders in international business. He also served a two-year term as Vice President of the AIB. Cavusgil completed a two-year term on the Board of Directors of the American Marketing Association. In 1995 he was bestowed with Michigan State University's highest recognition for contributions to the international mission: Ralph H. Smuckler Award for Advancing International Studies at MSU. He was named "International Trade Educator of the Year" in 1996 by the National Association of Small Business International Trade Educators (NASBITE). In February 1997 Michigan State University named Cavusgil the “MSU Distinguished Faculty,” the highest award given to a faculty member. Since 1996, he has held The John W. Byington Endowed Chair in Global Marketing at MSU.
A native of Turkey, Cavusgil holds MBA and Ph.D. degrees in business from the University of Wisconsin. Previously, he held positions at the Middle East Technical University in Turkey, University of Wisconsin-Whitewater, and Bradley University. He joined MSU in 1987 as Professor of Marketing and International Business, and since then he has secured more than $15 million in external contracts and grants for MSU's international activities.