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Darren Hood

Fixed-Term Faculty
Department: Marketing
  • Biography
    Darren Hood is a 28-year experience design professional, spanning the worlds of user experience (UX), customer experience (CX), and learning experience (LX). Over the course of his career, Darren has served in many UX- and CX-related roles for such companies as Ford Motor Company, General Motors, BD, Bosch, Ryder, Cengage Learning, Quicken Loans, United Wholesale Mortgage, IBM, Allstate, Covisint, DigitasLBI, MRM/McCann, Wunderman Digital, and USA Networks, to name a few. 

    He currently serves in a management-level capacity (Senior Staff UX Designer) for BD, one of the world's largest medical technology companies. In addition to teaching at MSU, Darren serves as an adjunct professor for Kent State University, Brandeis University, Lawrence Tech, and UCLA, and leads UX workshops at Grand Circus in Detroit and Grand Rapids, Michigan. Darren is one of the authors featured in the book 97 Things Every UX Practitioner Should Know. You can also hear Darren on The World of UX podcast, available through a host of popular sources. Darren is an Educational Leadership Ph.D. candidate at Northcentral University.