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Julian Guo

Assistant Professor
Department: Accounting and Information Systems
North Business Building
632 Bogue St Rm N260
East Lansing, MI 48824
Phone: (517) 432-2921
  • Biography
    (Julian) Chenhui Guo received a Ph.D. (2016) in Management Information Systems with a minor in Economics from the University of Arizona, and a B.S. (2010) in Management (Entrepreneurship) from Zhejiang University, China. He has broad research interests, including incentive design in online communities, social network analysis, and business analytics. His work has appeared in leading Information Systems journals and conferences, such as Information Systems Research, ACM transactions on MIS, Decision Support Systems, WITS, WISE, CIST, etc. He is also the recipient of best paper award at CIST 2014. He is interested in teaching both undergraduate and master level business analytics courses.
  • Education
    Ph.D. Management Information Systems 2016, University of Arizona
    Bachelor Entrepreneurship 2010, Zhejiang University
  • Publications
    Paulo Goes, Chenhui Guo, and Mingfeng Lin (2016) Do Incentive Hierarchies Induce User Effort? Evidence from an Online Knowledge Exchange. Information Systems Research 27(3): 497-516.
    Zhu Zhang, Chenhui Guo, and Paulo Goes (2013) Product Comparison Networks for Competitive Analysis of Online Word-Of-Mouth. ACM Transactions on Management Information Systems, 3(4): Article 20.
    Chenhui Guo, Tae Hun Kim, Anjana Susarla, and Vallabh Sambamurthy (2020) Understanding Content Contribution Behavior in A Geo-Segmented Mobile Virtual Community: The Context of Waze. Information Systems Research 31(4): 1398-1420.
    Yen-Yao Wang, Chenhui Guo, Anjana Susarla, and Vallabh Sambamurthy (2021) Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry. Information Systems Research 32(2): 582-604.
    Chenhui Guo, Xi Chen, Paulo Goes, and Cheng Zhang (2022) Multiplex Influence in Freemium Context: Evidence from Online Social Games. Decision Support Systems 155: 113711.
    Xi Chen, Indranil Bose, Alvin C.M. Leung, and Chenhui Guo (2011) Assessing the Severity of Phishing Attacks: A Hybrid Data Mining Approach. Decision Support Systems 50(4): 662-672.
    Chenhui Guo, Bin Zhang, Xi Chen, and Paulo Goes (2023) Using “Super Apps” in Online Retailing Operations: Evidence from a Large Hotel Chain. Production and Operations Management, forthcoming.
  • Courses
    • ITM 818: Data Management and Visualization
  • Awards
    • Best Conference Paper Award
      INFORMS CIST Conference 2014

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