Hanyong
Park, Ashok K. Lalwani, and David H. Silvera (2020), “The Impact of Resource
Scarcity on Price-Quality Judgments,” Journal
of Consumer Research, 46(6),
1110-1124. Hanyong Park and JaeHwan Kwon, "The Numerical Precision Effect: How Precision of Attribute Information Affects Adoption of New Technology Products (2022)",Journal of Consumer Psychology, 32(1), 69-76.
Hanyong Park, JaeHwan Kwon, and Rajesh
Bagchi, “Is ‘4 for $16’ Better than ‘4 for $15.30’? The Price Divisibility
Effect in Multipack Purchases,” Forthcoming, Journal of Consumer Research.
